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BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel - No Flake, Thick Edges for 4C & All Hair Types

Beauty & Personal CareHaircare & StylingMousse & Gel

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel - No Flake, Thick Edges for 4C & All Hair Types

Rated 4.575,045 reviewsSold by Bask and Lather CoOfficial shop

24
SkipPeaking

Not enough momentum

242 reviews this week, 285 last week

Odds of a breakout
4%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
700,947
Sold per day
+218
Price
$10.99
New reviews
180
7 days
Video views
4M
9 videos
Creators
9
Found so far

Updated Oct 23, 2026

Videos selling this

9 videos
Usual openingStatement5 of 6 videos
Hook length2.7 sTypical
Deal mentioned at0:382 of 6 videos
Asks to buy at0:365 of 6 videos
Video length1:02Typical
Play videoNo. 10:403.8M views
Statement5.4 s hook
“Back at it again. To prove that our edge control is actually holding the edge control on the wall.”
Script breakdown4 parts
  1. 0:01HookBack at it again. To prove that our edge control is actually holding the edge control on the wall.
  2. 0:06DemoYou guys said put it on the wall without. To make sure there's no magnet. We don't do the magnets here. We don't do the magnets here. All we do is…
  3. 0:26ProblemI'm tired of doing this. How many times do you need to see?
  4. 0:29DemoI will literally screw the cap on while it's on the wall, just for you. Hello? Get our edge control right now.
Bask and Lather CoOct 25
Play video0:403.9k views
Statement2.5 s hook
“So I just turned 42 months ago.”
Script breakdown7 parts
  1. 0:00HookSo I just turned 42 months ago.
  2. 0:03DemoDo you think that I'm too old to do baby hair? I mean, that is a rhetorical question because I'm 40, and I really don't care what you think about my…
  3. 0:13ProblemAnd so these baby hairs ain't baby hair no more, okay?
  4. 0:16DemoEspecially if I have this Baskin Lather Strong Hold Edge Control on that. One of my most frequently asked questions on this app is, what edge…
  5. 0:28EvidenceThis is the only edge control that I've used for the past two years. I am obsessed with this stuff, y'all.
  6. 0:33DemoIt took me an entire year to get through one jar.
  7. 0:36Call to actionYou already know. I dropped it in the cart below for you so you can try it out for yourself.
Maiya Pilár | 40+ CreatorOct 3
Play video1:373.4k views
Statement2.6 s hook
“Hey, y'all, I had to come on here real quick.”
Script breakdown9 parts
  1. 0:00HookHey, y'all, I had to come on here real quick.
  2. 0:03DemoI know everybody knows about this bask and lather, okay? Now I'm just seeing all these people talk about it. Celebrities, everybody, right? But you…
  3. 0:45EvidenceI don't really like showing the back of my hair because I got that little. That little bad spot back there. But I'm gonna show you something else I…
  4. 0:52DemoBut anyway, bath, skin, leather.
  5. 0:56Call to actionY'all gotta try this. Click that orange card and get you some. Click it right now. If you want your bun and your swoop to stay.
  6. 1:04DemoThis right here. Bask and lather. You gotta try it. And it's not that expensive. This. This is right here. It's good. I can't. You know, I didn't…
  7. 1:27Call to actionY'all go get this bask and lather. Uh huh. Okay.
  8. 1:32DemoI'll only tell you about something that I Know it's good.
  9. 1:34Call to actionAnd this is good. Go get it. See you later. Bye.
DreRozBurksSep 3
Play video0:152.3k views
Offer first1.9 s hook
“Here's how to get this on a triple discount.”
Script breakdown4 parts
  1. 0:00HookHere's how to get this on a triple discount.
  2. 0:02Call to actionTap the orange shopping cart below.
  3. 0:04OfferThat's going to unlock your first discount, which is a flash sale. Your second discount is going to be fast and free shipping. And your final…
  4. 0:12Call to actionYou do need to hurry because the sale ends tonight, so don't miss out.
FinnOct 20
Play video2:00238 views
Statement10.5 s hook
“if you're someone who wears wigs occasionally or if you're someone who like does those really nice little baby hairstyles like down here on your edges I mean look at this”
Script breakdown8 parts
  1. 0:02Hookif you're someone who wears wigs occasionally or if you're someone who like does those really nice little baby hairstyles like down here on your…
  2. 0:13Evidencelook at that I just threw it on I haven't even done anything to my hair I haven't brushed it nothing and look at that I have been seeing everyone…
  3. 0:22Call to actionthis basket and ladder stuff and I'm like I need to get my hands on it especially the edge now obviously this is like a travel size you can carry it…
  4. 0:33Demoperfectly sealed and it's like thick and nice what you need to be able to control them edges yes this goes in my travel bag this guy Aah smells…
  5. 0:52Evidencenow y'all know I've been trying to grow my hair the edges especially it's a strong hold version for natural and relaxed hair it's free of alcohol…
  6. 1:03Problemnow this is the 5.3 ounce jar I don't have my glasses on so I'm struggling to read I'm holding it down there for you guys if you wanna get it but…
  7. 1:13Demoand sometimes I just wanna put a hat on but you know how my edges look nice so I was like I'm gonna get my hands on this guys I'm gonna try it like…
  8. 1:36Evidencethis is the beanie I'm wearing today and I'm all yellow mellow and basically it's gonna kinda stay more towards the back so you see the edges yeah so
Aimi | Midlife + Good Finds!🪷Oct 23
Play video1:24188 views
Statement2.8 s hook
“Baskin Lather came right on time.”
Script breakdown6 parts
  1. 0:00HookBaskin Lather came right on time.
  2. 0:03DemoI shipping is so quick. I'm going on a trip, and I needed my edge control. Get the duo right now. You're going to get the large. This is the holy…
  3. 0:33EvidenceI have locks under here, so it not only keeps my hair in place, but it also keeps my locks moisturized.
  4. 0:43DemoUnderneath this ponytail. I love that it smells delicious, but it holds you guys. A moisturizing edge control that doesn't flake up, it doesn't get…
  5. 1:15OfferIt is a limited time deal.
  6. 1:18Call to actionI've already put it in that little orange bag right there. Grab it up before it's gone.
lakeetabeautywellnessOct 22
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

9 found

Hooks that opened the top videos

  • “Back at it again. To prove that our edge control is actually holding the edge control on the wall.”Statement5.4 sWatch3.8M views
  • “So I just turned 42 months ago.”Statement2.5 sWatch3.9k views
  • “Hey, y'all, I had to come on here real quick.”Statement2.6 sWatch3.4k views
  • “Here's how to get this on a triple discount.”Offer first1.9 sWatch2.3k views
  • “if you're someone who wears wigs occasionally or if you're someone who like does those really nice little baby hairstyles like down here on your edges I mean look at this”Statement10.5 sWatch238 views
  • “Baskin Lather came right on time.”Statement2.8 sWatch188 views

Sales

Sold per dayLighter bars are averages over several days.

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel - No Flake, Thick Edges for 4C & All Hair Types: sold per day

Total sold

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel - No Flake, Thick Edges for 4C & All Hair Types: total sold

Price

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel - No Flake, Thick Edges for 4C & All Hair Types: price

New reviews

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel - No Flake, Thick Edges for 4C & All Hair Types: new reviews per day
Last 7 days
180
Since Sep 13
1,624
Verified buyers
100%
Sold per review
9.3

Mousse & Gel

Rank by units sold
#1
Of 759 products
Price against the category
45% lower
Median $19.99

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Bask and Lather CoOfficial shop

Sold
2,365,511
Products
93
Followers
728,692
Videos
2,494
Rating
4.6
Reviews
203,657

All products from this shop

Ratings

  • 5 57,192 77%
  • 4 6,459 9%
  • 3 3,973 5%
  • 2 2,295 3%
  • 1 4,658 6%

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