Beauty & Personal CareMakeupConcealer & Foundation

KimChi Chic Beauty The Most Concealer - 18g, Buildable Full-Coverage, Matte & Satin Hybrid Finish

Rated 4.68,789 reviewsSold by KimChi Chic Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
63,205
Sold per day
+10
Price
$20.85
New reviews
–
Video views
9.8M
4 videos
Creators
4
Found so far

Updated Oct 22, 2026

Videos selling this

4 videos
Usual openingStatement3 of 3 videos
Hook length3.7 sTypical
Deal mentioned at0:592 of 3 videos
Asks to buy at0:191 of 3 videos
Video length3:01Typical
Play video5:182.6M views
Statement4.2 s hook
“A lot of you have noticed I've updated my base routine.”
Script breakdown12 parts
  1. 0:00HookA lot of you have noticed I've updated my base routine.
  2. 0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
  3. 0:19Call to actionI'm gonna link everything I can.
  4. 0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
  5. 0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
  6. 0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
  7. 0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
  8. 1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
  9. 1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
  10. 1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
  11. 1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
  12. 2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…
autumnNov 10
Play video3:01529k views
Statement3.7 s hook
“Hi, sexy. This is my full, in depth makeup routine because a lot of you guys were asking.”
Script breakdown12 parts
  1. 0:00HookHi, sexy. This is my full, in depth makeup routine because a lot of you guys were asking.
  2. 0:04DemoSome of you guys were even getting mad that I wasn't showing you. So I'm gonna show you guys how I do my makeup to look effortlessly glowy and…
  3. 1:04EvidenceI'm using it depends what kind of day I want, but I'm gonna use the kimchi concealer. This one also looks like a filter on my face. And this one is…
  4. 1:09DemoIt is very full coverage, so I just put a little bit on. I put it on my under circles, and then I trace my eyebrows with. I put on my nose, and then…
  5. 1:23ProblemLike, it's not like if it's cakey, I'm taking it off. Like, that's how serious I am. Like, I really hate taking makeup. Okay, voila. She looks…
  6. 1:28DemoWe look like a filter. We look like the beauty. Okay, I use the Rare Beauty Blush, Contour, and illuminator highlighter.
  7. 1:33OfferSo guess what. These all come in a bundle, actually, so I'm gonna give you guys a deal.
  8. 1:35DemoSo I put on the blush and shade Happy. And then a contour. I like this contour cause it's cool tone. That's what. If you need your contour and…
  9. 1:45EvidenceI'm using the BK Beauty Blushes brushes because they're the best. I'm just saying.
  10. 1:51DemoLook how cute we look, like, so rosy and pink. Life hack. If you're in doubt, you're just like, this isn't blending, just take a brush and rub it…
  11. 2:27EvidenceI don't know how many times you're supposed to use lashes, but I've used these like 20 times. I'm not kidding. Like, cutesy.
  12. 2:32DemoNow I'm gonna go into my liquid illuminizer here and here and here. I blend that. Hello. I feel like eyelashes are low key like a disguise. I don't…
Play video1:11126k views
Statement2 s hook
“I'm gonna show you how to do that on a budget.”
Script breakdown8 parts
  1. 0:03HookI'm gonna show you how to do that on a budget.
  2. 0:05DemoThis is the dupe to the glow recipe 1. This is mico beauty. Their dupes are so good. Before you add your concealer, your foundation or anything,…
  3. 0:24OfferIf you haven't tried the little puffer that use for powder, but like dry on wet products, look at this. Blending concealer isn't just affordable, it…
  4. 0:34Demothis tip. So when I cut my crease, so much easier. One of my favorite baby doll pinks from L'oreal. Blend it out. Try to avoid the nose bridge.
  5. 0:43OfferThis is from Kim. Cheap.
  6. 0:44DemoYou can make your own with blush and a really light concealer.
  7. 0:47OfferThe most affordable and it's actually waterproof liner in the market.
  8. 0:50DemoOne of the best tips I could give you is wait for your concealer to sit a bit, cause look how pretty most of the product is staying up here. While…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
  • “Hi, sexy. This is my full, in depth makeup routine because a lot of you guys were asking.”Statement3.7 sWatch529k views
  • “I'm gonna show you how to do that on a budget.”Statement2 sWatch126k views

Sales

Sold per dayLighter bars are averages over several days.

KimChi Chic Beauty The Most Concealer - 18g, Buildable Full-Coverage, Matte & Satin Hybrid Finish: sold per day

Total sold

KimChi Chic Beauty The Most Concealer - 18g, Buildable Full-Coverage, Matte & Satin Hybrid Finish: total sold

Price

KimChi Chic Beauty The Most Concealer - 18g, Buildable Full-Coverage, Matte & Satin Hybrid Finish: price

Concealer & Foundation

Rank by units sold
#23
Of 722 products
Price against the category
7% higher
Median $19.50

Selling about as much

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