Beauty & Personal CareMakeupConcealer & Foundation

Positive Light Under Eye Brightener

Rated 4.7199 reviewsSold by Rare BeautyOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,185
Sold per day
+0.3
Price
$33
New reviews
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Video views
–
Creators
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Updated Oct 20, 2026

How similar products are sold

8 videos, 4 products
Usual openingStatement3 of 8 videos
Hook length6.7 sTypical
Deal mentioned at0:315 of 8 videos
Asks to buy at0:375 of 8 videos
Video length0:50Typical
Play video0:4914M views
Statement2.8 s hook
“That girl said that this is an espresso shot for your under eyes.”
Script breakdown4 parts
  1. 0:00HookThat girl said that this is an espresso shot for your under eyes.
  2. 0:03DemoShe was not lying. Look at this. This is the under eye cream from Paladio Beauty.
  3. 0:07Call to actionIt's not powdery, and what you do is you just tap it underneath your eye and rub it in. Like, look at that difference.
  4. 0:16DemoThat is insane. As caffeine in it, so it helps plump up your eye just like an under eye cream does, but also covers, like, a color corrector. This…
Palladio Under Eye Brightener Concealer & Foundation…
Play video0:568.1M views
Result first11.2 s hook
“I'm still trying not to move my face too much because you're supposed to wait about five minutes after putting it on to move your face too much and it's only been about two minutes and you could already see the…”
Script breakdown4 parts
  1. 0:03HookI'm still trying not to move my face too much because you're supposed to wait about five minutes after putting it on to move your face too much and…
  2. 0:14DemoI look 20 years younger I'm 48 and I added it to the top of my eye as well to the upper blef area because I do have some sagging there but if you…
  3. 0:36OfferI would absolutely try this if you have been interested in this one this is the Go Pure Instant Lift Eye Gel it's super affordable it's on a launch…
  4. 0:46Call to actionif you have had this in your cart or you have been thinking about it I would grab it as quick as you can because I have a feeling these are going to…
NEW! GOPURE Instant Lift Eye Gel - For the look of…
Play video0:27807k views
Offer first6.2 s hook
“Listen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.”
Script breakdown4 parts
  1. 0:00HookListen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.
  2. 0:06DemoThis under eye brightener from Catrice literally acts as a color corrector and a concealer in one so you don't have to use a million different…
  3. 0:16OfferThere's also a bundle with this concealer where you can get the free brush, the concealer, and their setting powder for under $15 if you want to…
  4. 0:25Call to actionI'm going to link everything down below. Make sure to grab it now and thank me later!
Under Eye Brightener + Brush
Play video1:28502k views
Statement10.9 s hook
“instant eye lift let's get rid of these wrinkles and let me answer these questions I just wanna start by saying you could have asked this a bit nicer um but yeah wears really really well under makeup”
Script breakdown6 parts
  1. 0:00Hookinstant eye lift let's get rid of these wrinkles and let me answer these questions I just wanna start by saying you could have asked this a bit…
  2. 0:11Demowhen you wear makeup it can be used like a primer look at that instantly you feel it tightening the lid um and it takes about 5 minutes for it to…
  3. 0:32Evidencewith makeup it's gonna be about four to eight hours depending on what makeup you use and how much skincare you have that really good product it…
  4. 0:43Demothese little ones are starting to fade and disappear and the comment that she left is on a video where I sat through the full five minutes so you…
  5. 0:53Offeryou know don't believe certain things it's a lot more affordable than a lot of options that do something similar to and there's no white cast either…
  6. 1:05Demomy world doesn't revolve just around my social media I do have a life um and my social media does really well so sometimes it takes me a minute to…
KCApr 16
NEW! GOPURE Instant Lift Eye Gel - For the look of…
Play video0:12312k views
Offer first9.6 s hook
“So now you could get these in a bundle. The brand new Go Pure Eye Tightening Cream, which, I mean, look at the results. And you're getting the anti wrinkle moisturizer, two of my favorite products from Go Pure in a…”
Script breakdown2 parts
  1. 0:00HookSo now you could get these in a bundle. The brand new Go Pure Eye Tightening Cream, which, I mean, look at the results. And you're getting the anti…
  2. 0:10OfferSo I'm gonna be able to save money, and you won't believe the price right now.
NEW! GOPURE Instant Lift Eye Gel - For the look of…
Play video0:24237k views
Statement7.2 s hook
“Overnight, Catrice launched a liquid version of their super popular under eye brightener in the same original four shades.”
Script breakdown2 parts
  1. 0:00HookOvernight, Catrice launched a liquid version of their super popular under eye brightener in the same original four shades.
  2. 0:07DemoAll four shades are available on TikTok Shop. You know where to find them. But this formula is incredible. I mean, the original is incredible, but…
Under Eye Brightener Liquid
Play video0:5011k views
Command2.2 s hook
“Stop it. Stop it.”
Script breakdown8 parts
  1. 0:00HookStop it. Stop it.
  2. 0:02DemoThe Go Pure Instant Eye Lift. Where was this product when I did makeup professionally?
  3. 0:10EvidenceI could have used this so much on my mother's of the bride.
  4. 0:14DemoMothers of the groom. Their concealer would have sat so much better. They would have felt so much more confident. Size of a grain of rice. Like…
  5. 0:31OfferMake sure your skin is 100% dry.
  6. 0:33DemoYou don't have any moisturizer in the area that you're gonna put this.
  7. 0:37Call to actionYou can tap the moisturizer or the makeup over it.
  8. 0:40DemoOnce it's dried down, depuff and tighten for up to eight hours. That's perfect. Gopure Instant Eye Lift gel. Lifted and snatched.
NEW! GOPURE Instant Lift Eye Gel - For the look of…
Play video1:251.9k views
Question5.5 s hook
“Girls over 40, let's set our expectations for our under eyes. Okay?”
Script breakdown4 parts
  1. 0:00HookGirls over 40, let's set our expectations for our under eyes. Okay?
  2. 0:06DemoI'm 59 years old, and when we talk about concealers or under eye brighteners, things that are going to cancel out your dark circles or things like…
  3. 1:17Call to actionHoney, go get the Philly fill for that, not this. So end of story.
  4. 1:21DemoMake sure you are prepping your under eyes before concealer and before color corrector.
Palladio Under Eye Brightener Concealer & Foundation…

Hooks that opened them

  • “That girl said that this is an espresso shot for your under eyes.”Statement2.8 sWatch14M views
  • “I'm still trying not to move my face too much because you're supposed to wait about five minutes after putting it on to move your face too much and it's only been about two minutes and you could already see the…”Result first11.2 sWatch8.1M views
  • “Listen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.”Offer first6.2 sWatch807k views
  • “instant eye lift let's get rid of these wrinkles and let me answer these questions I just wanna start by saying you could have asked this a bit nicer um but yeah wears really really well under makeup”Statement10.9 sWatch502k views
  • “So now you could get these in a bundle. The brand new Go Pure Eye Tightening Cream, which, I mean, look at the results. And you're getting the anti wrinkle moisturizer, two of my favorite products from Go Pure in a…”Offer first9.6 sWatch312k views
  • “Overnight, Catrice launched a liquid version of their super popular under eye brightener in the same original four shades.”Statement7.2 sWatch237k views
  • “Stop it. Stop it.”Command2.2 sWatch11k views
  • “Girls over 40, let's set our expectations for our under eyes. Okay?”Question5.5 sWatch1.9k views

Sales

Sold per dayLighter bars are averages over several days.

Positive Light Under Eye Brightener: sold per day

Total sold

Positive Light Under Eye Brightener: total sold

Price

Positive Light Under Eye Brightener: price

Concealer & Foundation

Rank by units sold
#244
Of 719 products
Price against the category
69% higher
Median $19.50

Selling about as much

Rare BeautyOfficial shop

Sold
329,750
Products
128
Followers
5,064,931
Videos
2,374
Rating
4.6
Reviews
21,450

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