Beauty & Personal CareNasal & Oral CareTeeth Whitening

PurelyWHITE | Teeth Whitening Powder | Instant Whitening and Stain Removal

Rated 3.811,379 reviewsSold by PurelyWHITE DELUXE

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Sold: 291,915
Sold per day: +28
Price: $27.94
New reviews: –
Video views: 27M
Creators: 3

Updated Oct 22, 2026

Videos selling this

8 videos

Usual openingStatement4 of 6 videos

Hook length2.6 sTypical

Deal mentioned at0:396 of 6 videos

Asks to buy at0:333 of 6 videos

Video length0:49Typical

No. 10:5621M views

Result first1.9 s hook

“Easily the best purchase I've made.”

Script breakdown6 parts

0:00HookEasily the best purchase I've made.
0:02DemoThis is what the teeth were looking like, you guys. I had braces, discoloration. I used to use whitening strips. I had so many problems I found…
0:28EvidenceThe only product where I've seen immediate results.
0:30DemoI've never tried anything that works like this. I drink like five cups of coffee a day and I don't even understand how my teeth are still this…
0:44OfferIt literally makes sense why this was sold out on Black Friday on Christmas. It's honestly never really in stock, so if it is right now, I would…
0:51DemoI like to call this veneers in a bottle because purely white knows what's up. Trust me, you don't wanna miss out on this.

megan cahalanMay 18

1:185.9M views

Command8.1 s hook

“Don't buy these three products unless you wanna be accused of having veneers, because these are literally gonna make your teeth look so sparkly and so white.”

Script breakdown4 parts

0:00HookDon't buy these three products unless you wanna be accused of having veneers, because these are literally gonna make your teeth look so sparkly and…
0:08DemoThis is the purely white Deluxe Simply White Teeth Whitening Powder. Instead of having to do strips where you wait forever, dip your toothbrush…
1:15OfferThey are having a flash sale, right?
1:16Call to actionNow, so if you guys wanna try them for yourself, this is your chance before they sell out.

samschuermanOct 8

0:463.2k views

Statement2.6 s hook

“There's a reason that this powder got the nickname veneers in a bottle.”

Script breakdown6 parts

0:00HookThere's a reason that this powder got the nickname veneers in a bottle.
0:03DemoEven when you brush, I swear you can see them getting whiter, and I mean, just look at that. I swear they have, like, a glow to them. It's actually…
0:09ProblemThey only use it, like, once or twice a week, and all I have to do is add toothpaste and water to my toothbrush, dip it in the powder, and then…
0:18Demoharsh stains on my teeth. Was so insecure about my smile, and now I get compliments everywhere I go. Part is, is how gentle it is. Like, I have the…
0:39OfferSo it's finally back in stock, so I ran and stocked up, especially because they included these in their early Black Friday sale.
0:43Call to actionWe sell out every single year, so I really hope you see this in time before they're sold out again.

delanacrookOct 18

0:482.6k views

Statement2.1 s hook

“I swear they're getting whiter as I brush.”

Script breakdown5 parts

0:00HookI swear they're getting whiter as I brush.
0:02DemoLike this is crazy. I am actually shocked. Like I did not expect that to work so well. And it was so gentle.
0:10EvidenceIt didn't like burn my teeth and leave that awful cooling sensation, which has literally never not happened when I've used whitening products, so I…
0:18DemoMy teeth have actually also never looked so white. I swear they have like a glow to them. Honestly it makes sense now why everyone's like calling…
0:39OfferI know it's gone viral a bunch of times and has so so as soon as it was back in stock I ran to get it and they included it in there like early Black…

delanacrookOct 18

0:091.9k views

so gentle

delanacrookOct 18

0:351.1k views

Statement10.9 s hook

“it's called veneers in a bottle for a reason I'm sure you can see them getting whiter I mean just look at that they're like glowing I literally just do it like once or twice a week and it is the gentlest powder”

Script breakdown4 parts

0:00Hookit's called veneers in a bottle for a reason I'm sure you can see them getting whiter I mean just look at that they're like glowing I literally just…
0:11Evidenceever I'm already brushing my teeth so like why wouldn't I use this I just add toothpaste and water to your toothbrush dip it in the powder and then…
0:22Offersensitive and it actually leaves your breath minty fresh no fluoride or peroxide they actually use nano hydroxyapatite it's from that viral brand…
0:33Call to actionso I really just hope you see this before they sell out again

delanacrookOct 18

0:501.1k views

Statement2.6 s hook

“This might be the easiest or laziest glow up hack.”

Script breakdown9 parts

0:00HookThis might be the easiest or laziest glow up hack.
0:03DemoThis is what the teeth were looking like and this is what they look like now.
0:06EvidenceI had braces. All the stains from having them for years and years.
0:09OfferHonestly my teeth aren't even that white right now cause this stuff has been sold out for months so now I'm just getting back into my routine.
0:14DemoOf you using it. I'm just warning you though, a lot of people are trying to replicate this and you can't replicate something that's formulated by…
0:29ProblemIt gets in all those really hard to reach places that a lot of like whitening strips just can't. As if you drink a lot of coffee like I do. I wait…
0:37OfferI'm pretty sure they actually included this in a flash sale so I might have to stock up because I can't go months without this again.
0:42DemoCrazy how even just being consistent on this a week again, my teeth already feel like they have a glow to them.
0:47OfferEvery single time they do a restock on this it tends to sell out. So I just hope you see this in Time

megan cahalanOct 19

0:081.1k views

obsessed

delanacrookOct 18

HookProblemDemoEvidenceOfferCall to action

Creators selling this

3 found

megan cahalan@megancahalan
Followers
66k
Videos
2
Views
21M
Likes
120k
Latest
Oct 19
21M 1.1k
Also sells
samschuerman@samschuerman
Followers
97k
Videos
1
Views
5.9M
Likes
19k
Latest
Oct 8
5.9M
Also sells
+24 more
delanacrook@delanacrook
Followers
68k
Videos
5
Views
10k
Likes
54
Latest
Oct 18
3.2k 2.6k 1.9k 1.1k
Also sells
+14 more

Hooks that opened the top videos

“Easily the best purchase I've made.”Result first1.9 sWatch21M views
“Don't buy these three products unless you wanna be accused of having veneers, because these are literally gonna make your teeth look so sparkly and so white.”Command8.1 sWatch5.9M views
“There's a reason that this powder got the nickname veneers in a bottle.”Statement2.6 sWatch3.2k views
“I swear they're getting whiter as I brush.”Statement2.1 sWatch2.6k views
“it's called veneers in a bottle for a reason I'm sure you can see them getting whiter I mean just look at that they're like glowing I literally just do it like once or twice a week and it is the gentlest powder”Statement10.9 sWatch1.1k views
“This might be the easiest or laziest glow up hack.”Statement2.6 sWatch1.1k views