Beauty & Personal CareNasal & Oral CareTeeth Whitening

Remineralizing Gum Oral Care Product Oral Brightening

Rated 4.224,455 reviewsSold by Nathan & Sons

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144 reviews this week, 77 last week

Odds of a breakout: 6%

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Sold: 528,319
Sold per day: +592
Price: $58.49
New reviews: 122
Video views: 84M
Creators: 10

Updated Oct 26, 2026

Videos selling this

Top 12 of 42

Usual openingStatement18 of 38 videos

Hook length4.5 sTypical

Deal mentioned at0:1522 of 38 videos

Asks to buy at0:5331 of 38 videos

Video length1:06Typical

No. 11:3453M views

Offer first4.6 s hook

“At $500 a pound, spruce sap is one of the most expensive ingredients in the world.”

Script breakdown5 parts

0:03HookAt $500 a pound, spruce sap is one of the most expensive ingredients in the world.
0:07DemoThe natives loved it for its teeth cleaning and gum soothing properties, and at one point, was America's most popular chewing gum. That was, of…
0:21Call to actionThey say it's proprietary, but I suspect it's because if you saw the full ingredients list, you wouldn't buy it.
0:28DemoThe two most common chemicals are polyvinyl acetate and butadine styrene, which are used to make things like glues, tires, and shoes. It also…
1:33Call to actionCheck it out in my TikTok shop.

Nathan & SonsApr 19

1:2512M views

Statement4.6 s hook

“Well, after eight months of Honey Bun, we are removing it from our store.”

Script breakdown7 parts

0:01HookWell, after eight months of Honey Bun, we are removing it from our store.
0:06DemoAnd even though I don't want to, I'm actually glad we're getting rid of it. And no, it's not, manuka is one of the most expensive types of honey in…
0:27OfferFrom sourcing enough to stay in stock, to developing a special process to keep it from burning in our mixers, to spending all day separating each…
0:37DemoHonestly, it was kind of a nightmare to produce. Was it worth it? Absolutely. I mean, when are you ever gonna get to try a functional honey bun…
1:08EvidenceAnd no, it's not because of bad reviews. The reviews are actually pretty damn good.
1:12DemoThe truth is, it's starting to get hot in a pack. Of gum packed with this much honey won't be shipable for much longer. So if you want to try our…
1:24Call to actionClick the link to try them all.

Nathan & SonsMay 24

1:467.7M views

Result first4.4 s hook

“Well, if you think that you're gonna love what I'm making now, this is Black Ivory Coffee.”

Script breakdown6 parts

0:01HookWell, if you think that you're gonna love what I'm making now, this is Black Ivory Coffee.
0:06DemoThe process for harvesting it is a little controversial. It's made by feeding ripe tapioca coffee cherries to elephants, letting the digestive…
1:20EvidenceThe underbrush formula is the result of experimenting with over 1,000 ingredient combinations.
1:25DemoEach component has a job and every ingredient was chosen for a specific purpose. And that's actually why it says chew with purpose on the bottom of…
1:40Call to actionTap the link below to grab a box.
1:42DemoAnd if there's a flavor you want me to make, drop it in the comments and I'll make the most liked one next.

Nathan & SonsJul 30

1:193.9M views

Question12 s hook

“why would we get rid of one of our best selling flavors because Honey Bun was a pain in the ass to make and most of that came down to one ingredient Manuka honey you can buy a little jar of Manuka honey pretty much…”

Script breakdown7 parts

0:02Hookwhy would we get rid of one of our best selling flavors because Honey Bun was a pain in the ass to make and most of that came down to one ingredient…
0:14Demowhen you're making thousands and thousands of packs of gum is a completely different story the hives we source from in New Zealand are so remote…
0:35Call to actionbecame one of our best sellers which made the supply problem even worse we'd make it you guys buy it and then it would sell out we struggled to keep…
0:44Demodecided it wasn't a product we could reliably keep stocked year round that's why we got rid of it but then you guys started complaining about it…
0:54Offerwas coming back so you'll be happy to hear that it's dropping again for one season if you missed it last time now you'll finally get to try it and…
1:05Demowas leaving you guys didn't believe me so when this batch is gone I mean it and I don't want to hear you guys complain again so if you want to join…
1:16Call to actionhydroxyapatite and Manuka honey just click the link down below

Nathan & SonsOct 8

1:112M views

Statement5 s hook

“Today I got some bad news and it could not have come at a worse time if this is your first time here.”

Script breakdown7 parts

0:03HookToday I got some bad news and it could not have come at a worse time if this is your first time here.
0:08DemoI started a tree sap chewing gum company in 2023 after learning that modern gums are basically just poison filled chew toys. And this year we…
0:25ProblemScrew sap is one of our key ingredients, but the problem is there's no supply chain for it.
0:30OfferIt was a massive industry around 100 years ago until candy companies swapped tree sap for plastic because it was much cheaper to make.
0:37DemoSo I'm building the supply chain from scratch and I gotta be honest, this shit is hard. One of my best forgers told me that their crew had cleaned…
0:47OfferFrom here on, they'll need to cross a river into the mountains, which means the price of sap could double.
0:52DemoWith margins this then and our new facility underway, that kind of change could wreck us. I've got 60 employees that depend on me and without sap,…

Nathan & SonsSep 16

1:141.7M views

Question4 s hook

“Did you know it takes three continents to make one piece of remineralizing gum?”

Script breakdown8 parts

0:00HookDid you know it takes three continents to make one piece of remineralizing gum?
0:04DemoIt starts on a small island in Greece, where Mastic resin is harvested from trees. Then Central America, where Chiclay comes from the rainforest.…
0:25OfferSo they replace them with cheap, standardized ingredients hidden behind two words.
0:28DemoGum base. A term that can include synthetic rubber, plastic, and petroleum derived chemical. Nate wanted to bring real gum back, so he sourced…
0:57ProblemWhite spots fading, cold drinks that don't hurt anymore, and dentist visits with zero cavities. And no, it doesn't cost like candy, because it isn't.
1:03DemoEach piece is oral care that costs less than your daily coffee.
1:06OfferOur last batch sold out in nine days.
1:08Call to actionThe new tropical variety, Packs are already going faster, so tap the orange cart and grab yours before this batch is gone too!

jdrop gumSep 10

0:55970k views

Statement3.8 s hook

“Well, after five months of no honey bun, it has officially come back.”

Script breakdown4 parts

0:02HookWell, after five months of no honey bun, it has officially come back.
0:05DemoAnd even though it's the hardest flavor to make, I'm actually glad we're bringing it back. Not because it's full of manuka honey that the natives…
0:48OfferAnd it's for that reason Honey Bun is only back for a limited time.
0:51Call to actionSo if you want to grab our most popular flavor before it's gone, grab some before it's gone again.

jdrop gumOct 10

0:47929k views

Statement4.4 s hook

“This is gonna make a lot of people mad, but Honey Bun is back. Temporarily.”

Script breakdown5 parts

0:01HookThis is gonna make a lot of people mad, but Honey Bun is back. Temporarily.
0:06EvidenceFor months, we said it was gone for good. And honestly, we believed it, too.
0:09DemoAfter all the nonsense we went through trying to combine enamel supporting tree saps with manuka honey. Like our mixer catching on fire, beekeeper…
0:39OfferBut as you guys already know, since it's a pain to make, this stuff is limited.
0:43Call to actionSo if you want to grab our most popular flavor before it's gone, grab some before you can't anymore.

jdrop gumOct 11

1:37556k views

Question4.3 s hook

“Could you sell a single pack of gum for like 10 bucks? I can't afford four packs of this.”

Script breakdown10 parts

0:01HookCould you sell a single pack of gum for like 10 bucks? I can't afford four packs of this.
0:06DemoOkay, we've been asked this countless times. So it's finally time I explain why we're forcing you to buy four packs. Every order has costs that…
0:30OfferLose money on every order, or charge so much for one pack that the price per piece would genuinely insult you. But technically, there was a third…
0:49DemoAnd it's the one lever we refuse to touch.
0:51OfferDestroying the product to make one pack cheaper would defeat the entire reason we built underbrush.
0:57DemoSo four packs became the smallest order where the math works for everyone. The same fixed costs get spread across 72 to 100 pieces instead of only 18.
1:05OfferAnd here's why that's actually a better deal for you.
1:08DemoYou get to try all four flavors, including our newest Tropic Twist. And you get enough gum to use it consistently. For the 30 To 45 days when…
1:25OfferDepending on how often you chew and the current offer, the four pack can work out to around $1 per day.
1:30Call to actionAnd TikTok Shop deals stack on top of our own sales, so tap the orange card, check today's price, and see if the variety pack is still in stock.

jdrop gumSep 17

1:34383k views

Statement4.4 s hook

“Six months ago, we told the world we were getting rid of Honey Bun, and it almost destroyed our company.”

Script breakdown6 parts

0:02HookSix months ago, we told the world we were getting rid of Honey Bun, and it almost destroyed our company.
0:06DemoHoney Bun was always supposed to be seasonal. We could only get enough real honey for part of the year. So when its season ended, we had to sell…
0:32ProblemProblem 1. We had to clear every last pack of honeybun, one of the hardest flavors we had ever made.
0:37DemoIf those packs didn't sell, months of money would be stuck in boxes nobody wanted.
0:41ProblemProblem two, we had nothing ready to replace it.
0:43DemoAnd if the new flavor wasn't ready in time, we'd walk into our biggest season with nothing to sell, with 500,000 customers counting on us to make…

jdrop gumSep 12

0:38319k views

Offer first4 s hook

“I'm not paying $2 per piece of gum, even if it means no more cavity fillings.”

Script breakdown6 parts

0:01HookI'm not paying $2 per piece of gum, even if it means no more cavity fillings.
0:05OfferOur gum would cost $2 per piece if we only sold one pack.
0:09Call to actionBut if you click the shop link and read what you're buying, you'll see we sell four packs of gum, each one with 18 pieces. Now, I do agree our gum…
0:19DemoRegular gum is synthetic sweeteners, plastic, and petroleum waste. Our gum is made of enamel supporting tree saps and the NASA ingredient nano…
0:30OfferAnd you are pretty lucky since we are running some pretty steep deals at the moment.
0:33DemoSo if you want to join 500,000 underbrush soldiers, get some below before we run out of stock again.

jdrop gumSep 18

1:07298k views

Question7.9 s hook

“Can I eat the gum? I've probably been asked this 1,000 times, but I was too scared to respond because if I said the wrong thing, I could get in huge trouble.”

Script breakdown4 parts

0:02HookCan I eat the gum? I've probably been asked this 1,000 times, but I was too scared to respond because if I said the wrong thing, I could get in huge…
0:10DemoHonestly, I was surprised so many people were swallowers, but I wanted to do the right thing and let everyone know the truth. See, regular gum uses…
0:51ProblemThat being said, if you don't choke, accidentally swallowing a piece probably won't hurt you.
0:55Call to actionBut just to be clear, underbrush is made to be chewed, not swallowed. So chew safely, my friends. And if you're interested in trying a real natural…

DjChewsSep 25

HookProblemDemoEvidenceOfferCall to action

Creators selling this

10 found

Nathan & Sons@nathan.and.sons
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Hooks that opened the top videos

“At $500 a pound, spruce sap is one of the most expensive ingredients in the world.”Offer first4.6 sWatch53M views
“Well, after eight months of Honey Bun, we are removing it from our store.”Statement4.6 sWatch12M views
“Well, if you think that you're gonna love what I'm making now, this is Black Ivory Coffee.”Result first4.4 sWatch7.7M views
“why would we get rid of one of our best selling flavors because Honey Bun was a pain in the ass to make and most of that came down to one ingredient Manuka honey you can buy a little jar of Manuka honey pretty much…”Question12 sWatch3.9M views
“Today I got some bad news and it could not have come at a worse time if this is your first time here.”Statement5 sWatch2M views
“Did you know it takes three continents to make one piece of remineralizing gum?”Question4 sWatch1.7M views
“Well, after five months of no honey bun, it has officially come back.”Statement3.8 sWatch970k views
“This is gonna make a lot of people mad, but Honey Bun is back. Temporarily.”Statement4.4 sWatch929k views
“Could you sell a single pack of gum for like 10 bucks? I can't afford four packs of this.”Question4.3 sWatch556k views
“Six months ago, we told the world we were getting rid of Honey Bun, and it almost destroyed our company.”Statement4.4 sWatch383k views