Beauty & Personal CareMakeupMascara

r.e.m. beauty by Ariana Grande lengthening mascara - weightless, nourishing, volumizes & separates, made with…

Rated 4.8160 reviewsSold by r.e.m. beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
2,172
Sold per day
+9
Price
$29.95
New reviews
–
Video views
1.1M
2 videos
Creators
2
Found so far

Updated Oct 21, 2026

Videos selling this

2 videos
Play videoNo. 11:331.1M views
Statement11.2 s hook
“Okay, day two of the Boys Mine video, and we are now going to transition from my cozy at home peaches to our”
Script breakdown2 parts
  1. 0:00HookOkay, day two of the Boys Mine video, and we are now going to transition from my cozy at home peaches to our
  2. 0:12Demopeaches Catwoman. Look, when your alter ego has its own alter ego, that's, you know, when it's time to see therapist. So Alex is gonna disassemble…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Okay, day two of the Boys Mine video, and we are now going to transition from my cozy at home peaches to our”Statement11.2 sWatch1.1M views

How similar products are sold

8 videos, 6 products
Usual openingStatement2 of 5 videos
Hook length2.9 sTypical
Deal mentioned at0:084 of 5 videos
Asks to buy at0:352 of 5 videos
Video length2:27Typical
Play video3:041.3M views
Result first2.9 s hook
“The before and after is so dramatic.”
Script breakdown11 parts
  1. 0:00HookThe before and after is so dramatic.
  2. 0:03DemoI have tested over 350 mascaras. It has taken me almost four years to do that for you guys. I have even organized and categorized a whole entire…
  3. 0:16EvidenceThere have been a few that have remained at number one for years at a time. Today, I'm going to introduce you to my new number one.
  4. 0:22DemoI'm going to preface this by saying that I am one of the faces of this campaign. I was hired to be a model, not to fall in love with the product…
  5. 0:33EvidenceBy dibs. This is my personal tube that I have been using since April. But for a fair review, like we always do, I'm going to open a freshie.
  6. 0:42DemoWhat makes this such a unique mascara is that you are getting both a primer and a mascara in one, but not the primer that you think it is. Here is…
  7. 1:19ProblemThis is also the formula that you want if you suffer from raccoon eyes by the end of the day, because this will help the black and the pigment stay…
  8. 1:28DemoLet's apply coat one, but of course, not before we do a sniff test. Ah, no smell. Come on in close. We're gonna do one coat of a fresh tube of this…
  9. 2:06EvidenceI am obsessed with this formula.
  10. 2:08DemoAnd as you guys know, I am a girl who really appreciates a silicone brush. I have never had a number one mascara that has been a bristle brush, but…
  11. 2:53EvidenceThis does not mean that I'm gonna stop mascara reviews, but I'm telling you right now, this is my number one, and I don't know how it's gonna be…
DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…
Play video9:01169k views
Statement2.3 s hook
“Um, okay, so I'm doing my makeup really fast.”
Script breakdown31 parts
  1. 0:00HookUm, okay, so I'm doing my makeup really fast.
  2. 0:02DemoI have a call to jump on here.
  3. 0:04OfferI am gonna show you some of my favourite dibs, which includes the mascara that was out of stock, and it's finally back in stock.
  4. 0:11DemoI'm so excited. It's legit the best.
  5. 0:14OfferIt's got two sides. Um, one is a primer, it's a brown primer, and it's tubing, which is amazing, so you could wear it by yourself, which is like 99%…
  6. 0:24DemoThen the other side is the black mascara. They both have different brushes, so just depends on, like, what you're looking for. Um, and then you can…
  7. 0:37Evidenceit's just so good. Like, ever since I tried it, I'm completely obsessed.
  8. 0:43DemoThey have the best stuff, and when they launch the mascara, I was like, uh, I feel like your forte is like, you know, it's the dibs sticks and the…
  9. 0:53Offerbut it's literally the best mascara I've ever used, and I have used a lot of them, so it's been sold out so many times, and now it's back, like,…
  10. 1:04Call to actionSo if you guys, um, are wanting to get it, grab it.
  11. 1:07DemoBut all throwing on my base and then I will show you kind of like, the things I use. So all the products I'm gonna be using today is 5.5 stick. I…
  12. 1:16EvidenceUm, the pressed blush, which they have, the brand new little ones, and I love them because the other ones are so big, you're never gonna run out of…
  13. 1:26DemoThe other ones you had to unscrew, and I felt like I would always, like, maybe drop the lid or whatever. So I love the new compact on that. This is…
  14. 2:49EvidenceHonestly, like, I've used a lot of brushes and this is my favorite. And I've been using these products for like three years.
  15. 3:00DemoMore than two. I'm not sure if it's quite three, but like, for a while. And I was hooked immediately.
  16. 3:07EvidenceSo I like. I dare you to try it and tell me you're not obsessed.
  17. 3:10DemoIt's just so, so good. So blends really easy. You don't have to put a lot of muscle into this. And I love the shade of this. Another shade, if…
  18. 5:05Call to actionYou can't be 20% off. But only for 48 hours, so run. I add it to, like, my nose, chin. I just want to look, like,
  19. 5:18Demoflushed and pretty with color. And then I. This is where I add the setting spray on. I can literally not get enough of this. This. I love the size…
  20. 5:40EvidenceIt's so good, and it works really well.
  21. 5:42DemoI am gonna use the primer side. This is what it looks like. It's brown, and it honestly is just so good. I love the brush on this. It does such a…
  22. 6:02EvidenceI actually didn't even realize it, which is so sad that I've been linking it, and it's just gone, so that sucks. But I am so excited that it's back.
  23. 6:10OfferIt just restocked, so, um, that's how I, like, say, stock up. Get as many as you can.
  24. 6:19DemoAnd even, like, the brown, like, this is just the primer. It's so freaking good. Just the primer. So that's why I'm like, you can use this alone.…
  25. 6:52OfferBut 97% of the time, I'm just using the primer.
  26. 6:57DemoSo it's only when I, like, do extra glam that I'll add on black mascara. But it's so good. Brown mascara on or brown primer on both sides. Black…
  27. 7:09Problemand It's hard to do in the phone.
  28. 7:15DemoSo this is gonna help with length and volume on top of what the primer already does. So it just like so good. Literally speaks for itself. I…
  29. 8:41EvidenceBut it's so good. Alright, this is the look. Straighten my hair.
  30. 8:46DemoI need to curl it, but it's just so good. It gives you like such a beautiful, dewy but not like greasy look.
  31. 8:54OfferAnd it just blends so Well, so if you've never tried dibs, you need it. If you've already tried dibs, you need to restock.
DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…
Play video0:4343k views
Statement1.9 s hook
“Yes, my lashes are mascara.”
Script breakdown4 parts
  1. 0:00HookYes, my lashes are mascara.
  2. 0:02DemoNo, they're not. I'm just Josh him. But I'm sure that you guys have heard of the process of mascaras. Someone probably told you, get the silicone…
  3. 0:12OfferIt's so much cheaper just to buy them all instead of going and buying each one individually.
  4. 0:16DemoAnd on top of that variety, you gotta try every single one. This one is the maxi volume silicone. This one is the professional silicone. This one is…
MariaMar 23
Prosa 4-in-1 Lifting Beauty Mascara - Waterproof, Non-Toxic…
Play video2:2738k views
Command4.4 s hook
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”
Script breakdown8 parts
  1. 0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
  2. 0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
  3. 0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
  4. 0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
  5. 0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
  6. 0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
  7. 1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
  8. 1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…
LASH LACQUER - EYELASH MASCARA - Beauty Mascara…

Hooks that opened them

  • “The before and after is so dramatic.”Result first2.9 sWatch1.3M views
  • “Um, okay, so I'm doing my makeup really fast.”Statement2.3 sWatch169k views
  • “Deals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!”Offer first5.8 sWatch91k views
  • “Yes, my lashes are mascara.”Statement1.9 sWatch43k views
  • “Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views

Sales

Sold per dayLighter bars are averages over several days.

r.e.m. beauty by Ariana Grande lengthening mascara - weightless, nourishing, volumizes & separates, made with tahitian microalgae & triple fruit extracts: sold per day

Total sold

r.e.m. beauty by Ariana Grande lengthening mascara - weightless, nourishing, volumizes & separates, made with tahitian microalgae & triple fruit extracts: total sold

Price

r.e.m. beauty by Ariana Grande lengthening mascara - weightless, nourishing, volumizes & separates, made with tahitian microalgae & triple fruit extracts: price

Mascara

Rank by units sold
#96
Of 661 products
Price against the category
87% higher
Median $16.02

Selling about as much

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