DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics Waterproof Long Lasting | Lengthening, Volumizing…

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Sold: 6,914
Sold per day: +11.5
Price: $40.30
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Video views: 1.5M
Creators: 4

Updated Oct 22, 2026

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4 videos

Usual openingResult first1 of 2 videos

Hook length2.6 sTypical

Deal mentioned at0:041 of 2 videos

Asks to buy at1:041 of 2 videos

Video length6:03Typical

No. 13:041.3M views

Result first2.9 s hook

“The before and after is so dramatic.”

Script breakdown11 parts

0:00HookThe before and after is so dramatic.
0:03DemoI have tested over 350 mascaras. It has taken me almost four years to do that for you guys. I have even organized and categorized a whole entire…
0:16EvidenceThere have been a few that have remained at number one for years at a time. Today, I'm going to introduce you to my new number one.
0:22DemoI'm going to preface this by saying that I am one of the faces of this campaign. I was hired to be a model, not to fall in love with the product…
0:33EvidenceBy dibs. This is my personal tube that I have been using since April. But for a fair review, like we always do, I'm going to open a freshie.
0:42DemoWhat makes this such a unique mascara is that you are getting both a primer and a mascara in one, but not the primer that you think it is. Here is…
1:19ProblemThis is also the formula that you want if you suffer from raccoon eyes by the end of the day, because this will help the black and the pigment stay…
1:28DemoLet's apply coat one, but of course, not before we do a sniff test. Ah, no smell. Come on in close. We're gonna do one coat of a fresh tube of this…
2:06EvidenceI am obsessed with this formula.
2:08DemoAnd as you guys know, I am a girl who really appreciates a silicone brush. I have never had a number one mascara that has been a bristle brush, but…
2:53EvidenceThis does not mean that I'm gonna stop mascara reviews, but I'm telling you right now, this is my number one, and I don't know how it's gonna be…

Kelly Rose Sarno | Lash ExpertAug 15

9:01169k views

Statement2.3 s hook

“Um, okay, so I'm doing my makeup really fast.”

Script breakdown31 parts

0:00HookUm, okay, so I'm doing my makeup really fast.
0:02DemoI have a call to jump on here.
0:04OfferI am gonna show you some of my favourite dibs, which includes the mascara that was out of stock, and it's finally back in stock.
0:11DemoI'm so excited. It's legit the best.
0:14OfferIt's got two sides. Um, one is a primer, it's a brown primer, and it's tubing, which is amazing, so you could wear it by yourself, which is like 99%…
0:24DemoThen the other side is the black mascara. They both have different brushes, so just depends on, like, what you're looking for. Um, and then you can…
0:37Evidenceit's just so good. Like, ever since I tried it, I'm completely obsessed.
0:43DemoThey have the best stuff, and when they launch the mascara, I was like, uh, I feel like your forte is like, you know, it's the dibs sticks and the…
0:53Offerbut it's literally the best mascara I've ever used, and I have used a lot of them, so it's been sold out so many times, and now it's back, like,…
1:04Call to actionSo if you guys, um, are wanting to get it, grab it.
1:07DemoBut all throwing on my base and then I will show you kind of like, the things I use. So all the products I'm gonna be using today is 5.5 stick. I…
1:16EvidenceUm, the pressed blush, which they have, the brand new little ones, and I love them because the other ones are so big, you're never gonna run out of…
1:26DemoThe other ones you had to unscrew, and I felt like I would always, like, maybe drop the lid or whatever. So I love the new compact on that. This is…
2:49EvidenceHonestly, like, I've used a lot of brushes and this is my favorite. And I've been using these products for like three years.
3:00DemoMore than two. I'm not sure if it's quite three, but like, for a while. And I was hooked immediately.
3:07EvidenceSo I like. I dare you to try it and tell me you're not obsessed.
3:10DemoIt's just so, so good. So blends really easy. You don't have to put a lot of muscle into this. And I love the shade of this. Another shade, if…
5:05Call to actionYou can't be 20% off. But only for 48 hours, so run. I add it to, like, my nose, chin. I just want to look, like,
5:18Demoflushed and pretty with color. And then I. This is where I add the setting spray on. I can literally not get enough of this. This. I love the size…
5:40EvidenceIt's so good, and it works really well.
5:42DemoI am gonna use the primer side. This is what it looks like. It's brown, and it honestly is just so good. I love the brush on this. It does such a…
6:02EvidenceI actually didn't even realize it, which is so sad that I've been linking it, and it's just gone, so that sucks. But I am so excited that it's back.
6:10OfferIt just restocked, so, um, that's how I, like, say, stock up. Get as many as you can.
6:19DemoAnd even, like, the brown, like, this is just the primer. It's so freaking good. Just the primer. So that's why I'm like, you can use this alone.…
6:52OfferBut 97% of the time, I'm just using the primer.
6:57DemoSo it's only when I, like, do extra glam that I'll add on black mascara. But it's so good. Brown mascara on or brown primer on both sides. Black…
7:09Problemand It's hard to do in the phone.
7:15DemoSo this is gonna help with length and volume on top of what the primer already does. So it just like so good. Literally speaks for itself. I…
8:41EvidenceBut it's so good. Alright, this is the look. Straighten my hair.
8:46DemoI need to curl it, but it's just so good. It gives you like such a beautiful, dewy but not like greasy look.
8:54OfferAnd it just blends so Well, so if you've never tried dibs, you need it. If you've already tried dibs, you need to restock.