Beauty & Personal CareMakeupEyeliner & Lipliner

Sculpting Lip Liner Pencil with Long-Lasting Color Stay, Lightweight Smooth Application, Smudge-Resistant &…

Rated 4.41,498 reviewsSold by KCTAN Studio

33
SkipPeaking

Not enough momentum

73 reviews this week, 89 last week

Odds of a breakout
4%
At this Score, within 30 days
Score for Oct 24, 72 hours delayed. Get it live How it works
Sold
10,463
Sold per day
+49
Price
$12.99
28% off
New reviews
70
7 days
Video views
4.7M
2 videos
Creators
2
Found so far

Updated Oct 28, 2026

Videos selling this

2 videos
Usual openingStatement2 of 2 videos
Hook length4.8 sTypical
Asks to buy at0:322 of 2 videos
Video length0:45Typical
Play videoNo. 10:534.7M views
Statement5.9 s hook
“You should be able to wipe off your lip gloss and your lip liner still be intact, still be in place.”
Script breakdown4 parts
  1. 0:00HookYou should be able to wipe off your lip gloss and your lip liner still be intact, still be in place.
  2. 0:06DemoNo smudging, no moving, nothing. This is the iconic lip liner stain pen that once you put it on, it stays on your lips for a full 24 hours. Not a…
  3. 0:45Call to actionI will link it to this video, add it to your orange shopping cart and thank me later.
  4. 0:48DemoCause these are just so iconic and not to have in your arsenal. All the baddies have to have one of these.
Play video0:371.1k views
Statement3.6 s hook
“A single pen can both draw the lip line and create natural freckles.”
Script breakdown5 parts
  1. 0:00HookA single pen can both draw the lip line and create natural freckles.
  2. 0:04DemoI was truly amazed by it recently. Its round and thin tip is very easy to control. When used to outline the lip edges, the lines are clear. It can…
  3. 0:20Call to actionWhen changing the makeup look, I will clean the pen tip, then lightly tap it on the bridge of the nose and cheeks.
  4. 0:25DemoBefore it sets, I will use my fingers to spread it out. The freckles will look more natural. With just one pen, you can achieve two makeup looks.…
  5. 0:36Call to actionThe link is below.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “You should be able to wipe off your lip gloss and your lip liner still be intact, still be in place.”Statement5.9 sWatch4.7M views
  • “A single pen can both draw the lip line and create natural freckles.”Statement3.6 sWatch1.1k views

How similar products are sold

8 videos, 5 products
Usual openingStatement3 of 8 videos
Hook length4 sTypical
Deal mentioned at4:421 of 8 videos
Asks to buy at0:162 of 8 videos
Video length1:23Typical
Play video2:139.4M views
Result first3.2 s hook
“Okay, so I finally got some lip liners from the TikTok shop.”
Script breakdown4 parts
  1. 0:00HookOkay, so I finally got some lip liners from the TikTok shop.
  2. 0:03DemoTook the toilet really quick. Also, what the fuck? The makeup shirt? Yeah, look at it. Eat it, swallow it. So what I like to do for my lip combo is…
  3. 0:59ProblemLike, I know it's not gonna be hard to mix the colors, and I have these lip liners that I fucking have to Like, drag, scrape, fucking rip my whole…
  4. 1:11DemoOkay, so now I'm going with Tangelo. I don't know if that's how you say it, but that's how I'm saying it, so. Oh, what the fuck? Why is it so…
KimChi Chic YUM Lip Liner, Long-lasting Creamy Pencil Liner…
Play video7:012.8M views
Statement6.2 s hook
“Alright you guys, I'm gonna go over some things that I bought off of TikTok shop and I'm gonna tell you if you should buy it or if it's just a waste of money.”
Script breakdown32 parts
  1. 0:00HookAlright you guys, I'm gonna go over some things that I bought off of TikTok shop and I'm gonna tell you if you should buy it or if it's just a waste…
  2. 0:06DemoCause a girl, some of these things don't even work starting off strong.
  3. 0:10Call to actionDo not buy this. I originally thought like, oh, it's gonna help my chin, remove my double chin, whatever.
  4. 0:17DemoThese plates have actual like acupuncture needles. Tell me why. I put it on the highest setting thinking like it was gonna get my rid of my double…
  5. 0:29EvidenceI literally had marks on my whole chin for like almost two weeks and they would not go away cause the needles were literally going into my skin. As…
  6. 0:51DemoPeople were raving about this like whipped sunscreen. No, do not get this. This for one, doesn't even work. This shit. I was out in the sun, burned.…
  7. 1:19EvidenceMy daughter has, like, five friends over. This.
  8. 1:21DemoThis is very controversial because I've seen some. The good videos about this, but you know what I've noticed? This only works on fresh stains.
  9. 1:29EvidenceI've tried it myself. I try to put this on, like, old stains. It don't work for old stains.
  10. 1:33DemoIt literally. You have to put it on, like, let's say your baby's eating some strawberries, and you take off the clothes right away after they're…
  11. 1:40EvidenceThat's when it will work. It works great, like, at that point. But, like, if you're looking to get rid of old stains, this is not gonna do it. This…
  12. 1:46Call to actionI probably. I probably won't buy this again.
  13. 1:49DemoNo. These two products, top of my tops. Omg. This is literally the most creamiest blending. Blending contour Stick. Has so much product in it. I'm…
  14. 3:08EvidenceMy daughter already stole some from me, but there was 54 lip liners.
  15. 3:11Demo54 lip liners. Glide on, slide on. So smooth. This is probably one of my. Nope, this is not. Where is it? Where is it? Hot cocoa. Where? They're…
  16. 4:22EvidenceNot really. Like, I love it, but like, I can just shave my face how I normally shave my face, with some serum and a shaver. Like, there's really no…
  17. 4:31DemoUnless you have a hard time finding your hairs on your face. It's really a you decision, like, if you actually wanna get it or not.
  18. 4:40Call to actionPersonally, I don't think I wanna buy this again. 101,000 1,000,000%. Yes, buy these. These are literally my favorite lashes right now. I've been…
  19. 4:49DemoThese are good for, like, any type of look, to be honest.
  20. 4:52OfferI love these, and they're so affordable.
  21. 4:54DemoI think it's a two pack for like three bucks or something like that. Yes. This thing right here. I don't really know if it's making a difference or…
  22. 5:12Call to actionBut the whole LED light thing, I don't know if that's really doing much. I wouldn't buy it again. Simply just buy a gua Sha.
  23. 5:22DemoLike, a regular gua Sha, cause I really don't know if the lights are doing anything. Personally.
  24. 5:26Call to actionNo, do not buy this.
  25. 5:28DemoThis literally is like a cupping thing, but I really don't feel like it does anything.
  26. 5:31ProblemLike, I think it hurts you more than any. I don't. I don't really know the purpose. Of copying. Cause this hurts and it leaves you really bruised up.
  27. 5:41OfferDon't get this. 1,000% yes.
  28. 5:45DemoThis. If you are looking to splurge in your skincare, what you should. Skincare is very, very important. Okay.
  29. 5:51EvidenceI've been using this for like three weeks and I kid you not, my. My skin already genetically is clear, but I. This literally makes my skin feel so…
  30. 6:02DemoIt comes with the serum, it comes with the toner. And this is Korean. Korean skincare. For some reason, it's just so good. Comes with a cleansing…
  31. 6:22OfferYes. 1,000% yes.
  32. 6:25DemoAlright, last thing I'm gonna talk about, cause I feel like I talk about so many products is this thing right here. I really like this. I like the…
54 pcs NABI Lip Liner Pencils Long-lasting Eyeliner…
Play video2:59303k views
Result first4.7 s hook
“My love letter to Nina Park. I'm not a makeup artist, but I do love makeup artistry.”
Script breakdown2 parts
  1. 0:00HookMy love letter to Nina Park. I'm not a makeup artist, but I do love makeup artistry.
  2. 0:05DemoI'm going to start this series by doing a love letter to each of my favorite makeup artist by imitating their techniques. Not with Nina Park. He has…
Lifter Liner Lip Liner Pencil with Hyaluronic Acid…
Play video2:33293k views
Command2.9 s hook
“Say what you want about Huda, but her makeup is flawless.”
Script breakdown4 parts
  1. 0:00HookSay what you want about Huda, but her makeup is flawless.
  2. 0:03DemoI took notes, and we're going to recreate this look on my face. Her first step is to create a glowy base. I have the hue drop on me, which is…
  3. 1:07EvidenceI don't have pillow talk, so I'm using the same liquid highlighter from before to clean up.
  4. 1:12DemoThe only cream blush that I have that's in the Same orange hue. Is this one from Red Chamber? Then she goes back with the nose for the contour again…
Lifter Liner Lip Liner Pencil with Hyaluronic Acid…

Hooks that opened them

  • “Hey, it's freezing. Oh, what do you need?”Question2.4 sWatch13M views
  • “Okay, so I finally got some lip liners from the TikTok shop.”Result first3.2 sWatch9.4M views
  • “Move! Move! Stand by, Adriana.”Statement4.9 sWatch7.7M views
  • “The liner is Maybelline. Um, what's it? What was the name of it?”Question4.7 sWatch4.2M views
  • “Alright you guys, I'm gonna go over some things that I bought off of TikTok shop and I'm gonna tell you if you should buy it or if it's just a waste of money.”Statement6.2 sWatch2.8M views
  • “My love letter to Nina Park. I'm not a makeup artist, but I do love makeup artistry.”Result first4.7 sWatch303k views
  • “Say what you want about Huda, but her makeup is flawless.”Command2.9 sWatch293k views
  • “Liner is NYX Cold Brew,”Statement3.1 sWatch30k views

Sales

Sold per dayLighter bars are averages over several days.

Sculpting Lip Liner Pencil with Long-Lasting Color Stay, Lightweight Smooth Application, Smudge-Resistant & Long-Lasting, Natural Lip Definition for Daily Wear. #sohochic: sold per day

Total sold

Sculpting Lip Liner Pencil with Long-Lasting Color Stay, Lightweight Smooth Application, Smudge-Resistant & Long-Lasting, Natural Lip Definition for Daily Wear. #sohochic: total sold

Price

Sculpting Lip Liner Pencil with Long-Lasting Color Stay, Lightweight Smooth Application, Smudge-Resistant & Long-Lasting, Natural Lip Definition for Daily Wear. #sohochic: price

New reviews

Sculpting Lip Liner Pencil with Long-Lasting Color Stay, Lightweight Smooth Application, Smudge-Resistant & Long-Lasting, Natural Lip Definition for Daily Wear. #sohochic: new reviews per day
Last 7 days
70
Since Jun 26
1,087
Verified buyers
100%
Sold per review
7

Eyeliner & Lipliner

Rank by units sold
#85
Of 723 products
Price against the category
5% higher
Median $12.34

Selling about as much

KCTAN Studio

Sold
725,763
Products
186
Followers
15,284
Videos
1,099
Rating
4.3
Reviews
84,265

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