
Beauty & Personal CareMakeupConcealer & Foundation
Full Coverage Concealer Balm, Lightweight Matte Make Up, Buildable for Dark Circles & Blemishes, Waterproof…
SkipPeaking
Not enough momentum
68 reviews this week, 56 last week
- Odds of a breakout
- 6% At this Score, within 30 days
Score for Oct 23, 72 hours delayed. Get it live How it works
- Sold
- 20,599
- Sold per day
- +83
- Price
- $14.29 20% off
- New reviews
- 43 7 days
- Video views
- 540k 2 videos
- Creators
- 2 Found so far
Updated Oct 25, 2026
Videos selling this
2 videosI also use the @e.l.f. Cosmetics Hydrating concealer
BRATZBABYFeb 13
#blakfriday
Valeri veraOct 8
Creators selling thisCreators on the videos found so far. There may be more.
2 found- BRATZBABY@_bratz_baby_
- Followers
- 180k
- Videos
- 1
- Views
- 540k
- Likes
- 24k
- Latest
- Feb 13
Also sells
Women's 26in Synthetic Claw Clip-In Ponytail Hairpiece…10k sold · $27.16
Elegant Women's Sandals, Leopard Print High Heel Mules…28k sold · $27.38
Women’s Kitten Heel Sandals with Bow – Square Open Toe Mule…741 sold · $79.99
【Black Friday】Women's Solid Color Stiletto Sandals, Elegant…18k sold · $27.87
- Valeri vera@valeri_v
- Followers
- 16k
- Videos
- 1
- Views
- 284
- Likes
- 4
- Latest
- Oct 8
Also sells
OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil…1.8k sold · $15.18
JIYU Renewal & Rejuvenation Toner Pads - Calming…337k sold · $59.99
Fashion Sporty Fitness Set, New Polka Dot Striped Halter…22k sold · $27.25
Wavytalk Steam Sesh Hair Straightener and Smooth Barrier…3.5k sold · $75.98
How similar products are sold
8 videos, 4 productsUsual openingStatement4 of 8 videos
Hook length4 sTypical
Deal mentioned at1:134 of 8 videos
Asks to buy at0:243 of 8 videos
Video length2:01Typical
Question2.5 s hook
“I'm sorry, have we lost our damn minds?”Script breakdown7 parts
- 0:00HookI'm sorry, have we lost our damn minds?
- 0:03DemoI'm in Korea and they are living in the future because what is an AI foundation? This new tear tear foundation is supposed to make your skin look so…
- 0:38EvidenceNot too bad. Okay, I did half my face so we can see the before and after.
- 0:42DemoThis is the side without the foundation. This is the side with. That is Fucking Wild. Like, oh my god. The way that actually made this side of my…
- 1:27OfferWith this. On my entire face, it 100% looks like it's a filter.
- 1:32EvidenceThis foundation literally Made my skin look like a porcelain doll.
- 1:37DemoI look like I have doll skin. I'm extremely impressed. This does look like a filter, but am I AI
Mikayla NogueiraJun 25
[TIRTIR Official] Mask Fit AI Filter Cushion Foundation l…Offer first10.8 s hook
“I do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing that but listen this is why I'm angry”Script breakdown5 parts
- 0:00HookI do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing…
- 0:11DemoI went to Ulta and I got sucked in I tried the Tarte concealer and I was like okay it's actually pretty fucking awesome and I had a lot of money…
- 0:22Offerthe little tiny one I paid I think like like $18 for this tiny little fucking thing and I hate to admit that it's fucking amazing
- 0:32EvidenceI love it I love it so much but listen
- 0:36Offernot my color babe not my color performs better and last longer than the kimchi one the Elf one all the cheaper brands however $30 is not a price tag…
kiaraJan 25
shape tape™ concealer - full-coverage formula with natural…Statement4.2 s hook
“A lot of you have noticed I've updated my base routine.”Script breakdown12 parts
- 0:00HookA lot of you have noticed I've updated my base routine.
- 0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
- 0:19Call to actionI'm gonna link everything I can.
- 0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
- 0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
- 0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
- 0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
- 1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
- 1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
- 1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
- 1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
- 2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…
autumnNov 10
KimChi Chic Beauty The Most Concealer - 18g, Buildable…Statement5.1 s hook
“This concealer truly stands out as a top tier performer in the world of coverage.”Script breakdown3 parts
- 0:00HookThis concealer truly stands out as a top tier performer in the world of coverage.
- 0:05DemoThe moment you try it, it acts like a master key, effortlessly conquering any imperfection. It creates a flawless, airbrushed finish on the skin…
- 0:24Call to actionIt keeps your skin feeling hydrated, is both waterproof and smudge proof, and offers incredibly reliable, long lasting wear. I've dropped the link…
Anja1Apr 21
Waterproof Matte Concealer Cream - Gentle 130#Light…Statement4.7 s hook
“Guys, I'm still baffled. It might fit my face.”Script breakdown18 parts
- 0:02HookGuys, I'm still baffled. It might fit my face.
- 0:10DemoUh huh. Uh huh. Okay, guys, I don't know if you guys know the brand tear tear.
- 0:14EvidenceThis brand. I've literally been wanting this for years now, like, I don't know how long,
- 0:21Demobut they sent me a ton of stuff and I'm so excited. Well, first, actually, like a week or two ago, they sent me the concealer that has like, the…
- 0:48EvidenceI bought two of these cause they were like a dollar each and I tried them,
- 0:54Demobut yeah, now they sent me. They sent me their liquid foundation, they sent me a setting spray.
- 1:06EvidenceThey sent me. This is like, not like a setting spray, but like a setting spray for before and after your makeup.
- 1:13DemoAnd then. And then, guys, guys, they sent me four different of their cushion foundations. Like, oh, my. What the fuck? The color on this one? Why…
- 2:18EvidenceI've been using it for my makeup the past couple of days, but, like, I never, like, tested out the coverage.
- 2:26DemoOkay, so I just removed it with micellar water, so I'm gonna let it dry for a little bit, but we're gonna try the stick. Is it dry? Okay, it's dry.…
- 2:41ProblemMakes it hard to, like, um,
- 2:45Demoblend in or to, like. What's the word? I don't know. I mean, it's cool, but it doesn't have that full coverage, clearly. Next is the foundation. Oh,…
- 5:48Call to actionyou gotta tap here, then here.
- 5:53DemoThis is most definitely gonna be too dark for me. But it's okay. We're just testing it out. If this is the least coverage, I want to know what the…
- 11:57Call to actionLet's see if I grab some more.
- 12:01DemoI guess it could be buildable. They're all buildable, but I was just testing out one layer. Yep, full coverage. Is it my shade? Hold on. There's not…
- 13:27Problemcoverage so much, my lip isn't even pink no more. Oh, my god. Guys, guys. Y'all see that shade match? Oh, my god.
- 13:40DemoAnyways, let's try the forehead, too. I think I found my lifelong foundation. Ha, ha. The thing is, I am about to take a nap, so goodbye.
annaAug 23
[TIRTIR Official] Mask Fit AI Filter Cushion Foundation l…Statement3.7 s hook
“Hi, sexy. This is my full, in depth makeup routine because a lot of you guys were asking.”Script breakdown12 parts
- 0:00HookHi, sexy. This is my full, in depth makeup routine because a lot of you guys were asking.
- 0:04DemoSome of you guys were even getting mad that I wasn't showing you. So I'm gonna show you guys how I do my makeup to look effortlessly glowy and…
- 1:04EvidenceI'm using it depends what kind of day I want, but I'm gonna use the kimchi concealer. This one also looks like a filter on my face. And this one is…
- 1:09DemoIt is very full coverage, so I just put a little bit on. I put it on my under circles, and then I trace my eyebrows with. I put on my nose, and then…
- 1:23ProblemLike, it's not like if it's cakey, I'm taking it off. Like, that's how serious I am. Like, I really hate taking makeup. Okay, voila. She looks…
- 1:28DemoWe look like a filter. We look like the beauty. Okay, I use the Rare Beauty Blush, Contour, and illuminator highlighter.
- 1:33OfferSo guess what. These all come in a bundle, actually, so I'm gonna give you guys a deal.
- 1:35DemoSo I put on the blush and shade Happy. And then a contour. I like this contour cause it's cool tone. That's what. If you need your contour and…
- 1:45EvidenceI'm using the BK Beauty Blushes brushes because they're the best. I'm just saying.
- 1:51DemoLook how cute we look, like, so rosy and pink. Life hack. If you're in doubt, you're just like, this isn't blending, just take a brush and rub it…
- 2:27EvidenceI don't know how many times you're supposed to use lashes, but I've used these like 20 times. I'm not kidding. Like, cutesy.
- 2:32DemoNow I'm gonna go into my liquid illuminizer here and here and here. I blend that. Hello. I feel like eyelashes are low key like a disguise. I don't…
Trinity BlairMay 16
KimChi Chic Beauty The Most Concealer - 18g, Buildable…Question3.5 s hook
“Am I in the wrong for giving my son's girlfriend a budget for the dinner she's making?”Script breakdown19 parts
- 0:00HookAm I in the wrong for giving my son's girlfriend a budget for the dinner she's making?
- 0:04EvidenceMy son, 23, male, graduated university back in June and he moved back across the country to live with us since he found a job in the area.
- 0:09DemoHe's been in a long distance relationship with his girlfriend, Carmela, 21, female, since October. She initially took a semester off from college…
- 0:20EvidenceMy son is moving into his own place in January and had invited her to move in already, saying she could get a job in the area.
- 0:25DemoHowever, she needed to move out sooner, and they both asked me if she could move in.
- 0:29EvidenceI agreed. Neither are paying rent, as I personally don't believe in charging my kids to live here, so it felt wrong to charge Carmela any.
- 0:34DemoI just asked that they clean up after themselves and be respectful of everyone. They agreed. Carmela moved in after Halloween, and she's been a joy…
- 0:59OfferShe picked up my groceries as well, and it seemed to be a good deal all around.
- 1:02DemoShe started wanting to make multiple trips a week and buy things that I normally wouldn't budget for on a regular basis, such as steak and seafood.…
- 1:11ProblemShe said okay. I thought that solved the problem. Cut to Monday night and we finished dinner. She and my son are talking while I'm doing the dishes.
- 1:18DemoCarmela mentions wanted to make steak on Thursday. My son says, that sounds good. Carmela says she'll have to go back to the store.
- 1:23EvidenceMy son turns to me and says, mom, give her the card. I tell them no.
- 1:27DemoI say I already gave her money to go shopping on Sunday, and told her to get everything that she needed. I also said that we can't swing everyone…
- 1:42EvidenceCarmela looks upset, and my Son seems offended.
- 1:44ProblemLater on, my son tells me I embarrass Carmela when she's just trying to be nice.
- 1:48OfferI said I appreciate her cooking dinner, but she's doing it on my dime, and I can't afford this.
- 1:52DemoI pointed out that he's free to give her money to do this.
- 1:54EvidenceMy son pointed out that they're only here a few more weeks.
- 1:56DemoCan't I just make my guest happy? Am I really in the wrong here?
GeeDec 15
shape tape™ concealer - full-coverage formula with natural…Question1.6 s hook
“Am I in the wrong for ignoring our friend?”Script breakdown9 parts
- 0:00HookAm I in the wrong for ignoring our friend?
- 0:02DemoOn our trip to Mexico, my friends and I plan a trip to Cancun Dream Nature Resort and spa. We all wanted to drink, eat, dance, and relax on the…
- 0:31ProblemTo say I was annoyed was an understatement, but I sucked it up. I still had two friends who were going child free and had no intention of changing…
- 0:38DemoMy two other friends and I drank, we ate amazing food, we danced all night, and spent the day at the beach.
- 0:42ProblemThe friend with the kid expressed her frustration about the rest of us doing what we wanted and she couldn't. My response was pretty much, well,…
- 0:54EvidenceMultiple times, but her response was always, I can't, my kid wants to go.
- 0:57DemoSo there was definitely tension between the three of us and heard the entire trip. When we were making our long way back home, all three of us got…
- 1:33ProblemExpecting us to be fine with the fact that you guys dropped it on us that your child was coming a week before we were leaving, and then expecting us…
- 1:45Demonot ours. I'd understand if something came up and She had no choice but to bring her kid. Shit happens, people cancel. But that was not the case.…
GeeMar 16
shape tape™ concealer - full-coverage formula with natural…Hooks that opened them
- “I'm sorry, have we lost our damn minds?”Question2.5 sWatch26M views
- “I do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing that but listen this is why I'm angry”Offer first10.8 sWatch14M views
- “A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
- “This concealer truly stands out as a top tier performer in the world of coverage.”Statement5.1 sWatch1.2M views
- “Guys, I'm still baffled. It might fit my face.”Statement4.7 sWatch665k views
- “Hi, sexy. This is my full, in depth makeup routine because a lot of you guys were asking.”Statement3.7 sWatch529k views
- “Am I in the wrong for giving my son's girlfriend a budget for the dinner she's making?”Question3.5 sWatch337k views
- “Am I in the wrong for ignoring our friend?”Question1.6 sWatch231k views
Sales
Sold per dayLighter bars are averages over several days.
Total sold
Price
New reviews
- Last 7 days
- 43
- Since Jun 22
- 1,050
- Verified buyers
- 100%
- Sold per review
- 6
Concealer & Foundation
- Rank by units sold
- #55 Of 719 products
- Price against the category
- 27% lower Median $19.50
Selling about as much
MAC Studio Fix Powder Plus Foundation20 a day22,397 sold$50.70
[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte…107 a day21,672 sold$67.60
【Black Friday】2-Count Long-Lasting Solid Foundation Sticks…16 a day21,461 sold$15.46
tarte creaseless concealer™ - full coverage with a natural…8 a day20,406 sold$41.60
Zaidoc 7-Color Dual-Ended Eraser Foundation Stick - Waterproof…54 a day20,067 sold$9.88
MERIT The Minimalist Perfecting Complexion Stick - Foundation &…18 a day19,625 sold$46KCTAN Studio
- Sold
- 725,763
- Products
- 186
- Followers
- 15,284
- Videos
- 1,099
- Rating
- 4.3
- Reviews
- 84,265
More from this shop
Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen for…552 a day168,274 sold$14.29
24HR Waterproof Eyeliner Pencil with Sharpener, Smudge-Proof…311 a day85,933 sold$15.59
Sculpting Lip Liner Pencil with Long-Lasting Color Stay…35 a day10,394 sold$12.99
Long-Lasting Color-Correcting Concealer Balm - Moisturizing…83 a day8,906 sold$14.29
Smudge-Resistant Eyeliner Pencil Cosmetic - Single Item…61 a day8,894 sold$14.29
3PC Moisturizing Color-Changing Lipstick Balm – pH Temperature…33 a day8,334 sold$12.99