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SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup

Beauty & Personal CareMakeupConcealer & Foundation

SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face…

Rated 4.34,957 reviewsSold by Smooche

17
SkipSaturated

Slower than its last month

57 reviews this week, 80 last week

Odds of a breakout
4%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
29,314
Sold per day
+132
Price
$50.70
New reviews
74
7 days
Video views
126k
18 videos
Creators
13
Found so far

Updated Oct 26, 2026

Videos selling this

Top 12 of 18
Usual openingStatement7 of 15 videos
Hook length6.1 sTypical
Deal mentioned at0:479 of 15 videos
Asks to buy at0:548 of 15 videos
Video length0:58Typical
Play videoNo. 12:09117k views
Statement2.8 s hook
“I got into an argument with a brand rep on set last year.”
Script breakdown9 parts
  1. 0:00HookI got into an argument with a brand rep on set last year.
  2. 0:03DemoShe didn't like what I said about their foundation. I stand by every word. She was promoting a foundation as the number one choice for mature skin.…
  3. 0:18EvidenceI've been applying foundation for 15 years.
  4. 0:20DemoI didn't apply it wrong. The formula was wrong. That day I went home and rated every foundation I'd ever used on women over 50 from the most…
  5. 0:45OfferEstee Lauder, double wear, four out of 10. Luxury price and full coverage promise.
  6. 0:49DemoBut she was designed for a 30 year old face. On skin that's past 50, she dries out, clings to texture and makes every fine line look deeper. By…
  7. 1:56EvidenceThat's the difference, not technique, formula.
  8. 1:59DemoOver 100,000 women have already made the switch. This is the only foundation that makes their skin look younger.
  9. 2:04Call to actionAnd this is up to 60% off right now, 30 days, completely risk free, full refund if it doesn't match your skin. Tap below.
SmoocheMay 14
Play video1:121.7k views
Command4.1 s hook
“Look at how this is just completely covering my tattoo.”
Script breakdown5 parts
  1. 0:00HookLook at how this is just completely covering my tattoo.
  2. 0:04DemoAre you kidding me? Watch me catfish my face in 30 seconds. Because if you have redness, rosacea, dark spots, or acne and you don't want people to…
  3. 1:01OfferIf you're going for a no makeup makeup look like this, this is by the brand smooch, and they come in one color, and they're on sale right now…
  4. 1:08Call to actionSo I'm gonna Link this down below.
  5. 1:10OfferHopefully it's still in stock for you when you're seeing this.
heytheredalilaOct 25
Play video1:221.1k views
Result first10 s hook
“If this white colour changing foundation actually detects my skin tone like everybody says it's going to, I'm going to need somebody to explain what kind of magical voodoo sorcery they put in this.”
Script breakdown8 parts
  1. 0:00HookIf this white colour changing foundation actually detects my skin tone like everybody says it's going to, I'm going to need somebody to explain what…
  2. 0:10DemoThis is the smooche colour changing foundation. I'm gonna leave this side of my face blank so we can see in real time if it's doing anything.…
  3. 0:26ProblemI've tried a few colour changing foundations, but they never works. They always turn me orange.
  4. 0:30EvidenceSo the fact that this one is like literally adapting to my skin tone as I'm blending it in is blowing my mind. Maybe it's because all the other ones…
  5. 0:41Demowere American colour changing foundations. This one is Korean colour changing foundation. It makes sense cause they're like 10 steps ahead of us in…
  6. 1:05EvidenceIt gives a lightweight coverage, but it's still strong enough to cover up like the melasma rosacea discoloration like before and after. Hello. This…
  7. 1:15OfferNow I see why they're constantly selling out and going viral. So if there's any Left in stock and you wanna give it a try?
  8. 1:21Call to actionI'll throw the link below.
BRI | 30+ Skincare & BeautyOct 24
Play video0:51930 views
Statement10.5 s hook
“leave it to the Korean to make a color changing foundation that perfectly adapts to every skin tone and has the most beautiful natural looking coverage but still covers”
Script breakdown4 parts
  1. 0:00Hookleave it to the Korean to make a color changing foundation that perfectly adapts to every skin tone and has the most beautiful natural looking…
  2. 0:11Demoall of your imperfections plus has skin care benefits and you don't even need a brush to apply it not gonna lie I was super hesitant to try this…
  3. 0:21Evidenceit literally fits my skin tone perfectly you also cannot tell me that's the most flawless finish it literally just makes my skin look better if you…
  4. 0:42Call to actionso you don't have to worry about that after it's blended you literally can't even tell I have any makeup on do yourself a favor and get your hands…
ArevigOct 19
Play video1:01644 views
Result first6.1 s hook
“This is exactly how I match foundation to my skin every single time.”
Script breakdown6 parts
  1. 0:00HookThis is exactly how I match foundation to my skin every single time.
  2. 0:06DemoAnd it's not what you think. No, I don't have to worry about what my undertone is.
  3. 0:11EvidenceI literally just use one product and it matches perfectly to my skin tone every single time.
  4. 0:19DemoI'm 34, I have freckles, I have dark spots, I have uneven skin tone.
  5. 0:24EvidenceNot only am I done wasting my money on foundations that don't ever match, I know this is also going to blur my skin out and keep it hydrated without…
  6. 0:35DemoLook at this side compared to this side. I'm talking about the Smooch Color Changing Foundation. It's literally one product that does three…
30+ Skin Care HacksAug 5
Play video0:58591 views
Command3.1 s hook
“Watch me put a filter on my face in real life.”
Script breakdown3 parts
  1. 0:00HookWatch me put a filter on my face in real life.
  2. 0:03DemoNo foundation foundation. I call this a filter in a bottle. This is the colour changing foundation by smooch. And this has self adjusting pigments…
  3. 0:53ProblemIf you struggle to match your foundations too, I'm gonna go ahead and make sure this one is linked on the video for you so you can find it.
30+ Skin Care HacksAug 5
Play video0:56591 views
Statement3.9 s hook
“I'm always getting filter accusations and this is why.”
Script breakdown5 parts
  1. 0:00HookI'm always getting filter accusations and this is why.
  2. 0:04EvidenceWatch this go from white to matching my skin tone perfectly.
  3. 0:09ProblemI have freckles, redness, dark spots. Finding a foundation that actually matches my skin has always been one of my biggest struggles and biggest…
  4. 0:20EvidenceLook at this side. Compared to this side, it literally blurs my skin and makes it look like I'm wearing a filter without feeling heavy, cakey, or…
  5. 0:31DemoThis is the color changing foundation by smooch. Honestly, one of the things that surprised me the most is it doesn't feel like a traditional…
30+ Skin Care HacksAug 5
Play video0:34550 views
Result first4.1 s hook
“This is why we read the reviews before we go and buy another makeup product.”
Script breakdown4 parts
  1. 0:00HookThis is why we read the reviews before we go and buy another makeup product.
  2. 0:04DemoI've already bought the Viral Smooch colour changing foundation. Just send it back. Not because it covers up all of the dark spots and redness and…
  3. 0:28OfferCause they run crazy deals and right now they have one. We can see why these are going completely viral right now.
  4. 0:33DemoAnd if you have not tried this, you need to.
Alexa Kleikamp TT Hype WomanOct 22
Play video0:46537 views
Statement6.5 s hook
“But there was absolutely no way this is gonna cover up my redness and my freckles. But watch this.”
Script breakdown2 parts
  1. 0:00HookBut there was absolutely no way this is gonna cover up my redness and my freckles. But watch this.
  2. 0:07DemoIt has self adjusting pigments so that it matches to your perfect skin tone every single time. And it has beautiful, radiant coverage that blurs the…
30+ Skin Care HacksAug 5
Play video0:49522 views
Result first8.9 s hook
“This is why we read the reviews before we buy yet another makeup products. Girl, I was duped mood colour changing foundation that everyone is raving about.”
Script breakdown4 parts
  1. 0:00HookThis is why we read the reviews before we buy yet another makeup products. Girl, I was duped mood colour changing foundation that everyone is raving…
  2. 0:09DemoActually, I'm sending it back. Not because it goes on just like a lotion, it feels lightweight and it blends with my actual skin tone. Because it…
  3. 0:32OfferEvery time I go somewhere and I know somebody, they ask me if I got some work done because it looks like I'm wearing a filter because apparently…
  4. 0:44Call to actionI'm not entirely sure how long it's gonna last, but if you have not used this, girl, you better sneak up that deal before they sell out.
Alexa Kleikamp TT Hype WomanOct 21
Play video0:58452 views
Statement5.6 s hook
“A color changing foundation stick that is full coverage and even covers up tattoos.”
Script breakdown6 parts
  1. 0:00HookA color changing foundation stick that is full coverage and even covers up tattoos.
  2. 0:06DemoI have redness, acne scars, rosacea, and panda eyes. And watch me catfish my face in 30 seconds with this color changing foundation stick that…
  3. 0:49OfferNow I see why these are selling out so quick.
  4. 0:51Call to actionAnd they're on sale right now, so if I were you, I would hurry and run.
  5. 0:54DemoBecause there is just one shade that adapts to everyone's skin tone.
  6. 0:57Call to actionSo I'm gonna link it down below.
heytheredalilaOct 25
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

13 found

Hooks that opened the top videos

  • “I got into an argument with a brand rep on set last year.”Statement2.8 sWatch117k views
  • “Look at how this is just completely covering my tattoo.”Command4.1 sWatch1.7k views
  • “If this white colour changing foundation actually detects my skin tone like everybody says it's going to, I'm going to need somebody to explain what kind of magical voodoo sorcery they put in this.”Result first10 sWatch1.1k views
  • “leave it to the Korean to make a color changing foundation that perfectly adapts to every skin tone and has the most beautiful natural looking coverage but still covers”Statement10.5 sWatch930 views
  • “This is exactly how I match foundation to my skin every single time.”Result first6.1 sWatch644 views
  • “Watch me put a filter on my face in real life.”Command3.1 sWatch591 views
  • “I'm always getting filter accusations and this is why.”Statement3.9 sWatch591 views
  • “This is why we read the reviews before we go and buy another makeup product.”Result first4.1 sWatch550 views
  • “But there was absolutely no way this is gonna cover up my redness and my freckles. But watch this.”Statement6.5 sWatch537 views
  • “This is why we read the reviews before we buy yet another makeup products. Girl, I was duped mood colour changing foundation that everyone is raving about.”Result first8.9 sWatch522 views

Sales

Sold per dayLighter bars are averages over several days.

SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup: sold per day

Total sold

SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup: total sold

Price

SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup: price

New reviews

SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup: new reviews per day
Last 7 days
74
Since Sep 6
1,043
Verified buyers
96%
Sold per review
5.9

Concealer & Foundation

Rank by units sold
#46
Of 719 products
Price against the category
160% higher
Median $19.50

Selling about as much

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