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[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz)

Beauty & Personal CareMakeupConcealer & Foundation

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with…

Rated 3.96,011 reviewsSold by ELROEL Store

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
57,192
Sold per day
+526
Price
$37.20
New reviews
336
7 days
Video views
3.4M
17 videos
Creators
11
Found so far

Updated Oct 21, 2026

Videos selling this

Top 12 of 17
Usual openingStatement5 of 8 videos
Hook length3.2 sTypical
Deal mentioned at0:275 of 8 videos
Asks to buy at0:536 of 8 videos
Video length1:02Typical
Play videoNo. 11:063.3M views
Statement3.8 s hook
“Korean Foundation versus American Foundation.”
Script breakdown7 parts
  1. 0:01HookKorean Foundation versus American Foundation.
  2. 0:05DemoThis is the cover cream color changing foundation stick by L'oreal. And it's gonna leave your skin looking so hydrated and dewy.
  3. 0:13EvidenceEvery time I use this on my acne scars, on my pimples, it literally makes it look so blurred out.
  4. 0:18DemoSo if you have dark spots or pimples like me, this completely covers it up.
  5. 0:22EvidenceAnd I even have a really bad breakout right here, and every time I use it, like, it just literally disappears.
  6. 0:28DemoBecause this is a Korean foundation stick, they actually put collagen and volufiline, which is skincare, in a foundation. Look at that coverage.…
  7. 1:04Call to actionI'm gonna link this one down below for you.
heytheredalilaJun 25
Play video1:153.2k views
Statement9.3 s hook
“please just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is actually skincare ingredient this is the L'oreal Blanc”
Script breakdown6 parts
  1. 0:00Hookplease just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is…
  2. 0:09EvidenceCoverage Cream Stick and it has something in it called volufiline and what that does is it works with the lipid fats in your skin to create a…
  3. 0:21Call to actionon their face because they want the volufiline to actually do its job if you see anyone talking about this saying it's actual magic and that it…
  4. 0:32Evidenceshade this one's the 200 and this is gonna be the 2:02 color let me show you the difference so the 200 for me is way more compatible with my skin…
  5. 0:55Demostick when I want a full coverage makeup routine and I find that it does not settle into my lines which I really appreciate yeah that looks way…
  6. 1:03Call to actionespecially when they throw it at the price that they have right now I will have it down below for you so you could check which one is best for you…
Amber MarieOct 16
Play video1:152.2k views
Statement10.5 s hook
“If you want to catfish your face in 30 seconds, and you don't want anyone to know that you have redness, acne scars, or panda eyes, my Korean model friend put me onto this,”
Script breakdown7 parts
  1. 0:00HookIf you want to catfish your face in 30 seconds, and you don't want anyone to know that you have redness, acne scars, or panda eyes, my Korean model…
  2. 0:11Demoand I'm not gonna say anything. Just watch. Oh, my gosh, I look so good every single time.
  3. 0:18EvidenceAnd that was my face before, and now this is my skin. So whatever you do, listen to all those girls on here telling you to throw away that cakey…
  4. 0:28Demoif you want to walk around looking like an actual beauty filter, then you need to use this color changing foundation stick that starts white and…
  5. 1:03EvidenceMy skin has never looked like this with regular cakey foundation.
  6. 1:06Call to actionSo if you want glass like skin, I'm gonna link this one down below.
  7. 1:10OfferI did see it's on sale right now through this weekend, and When I got mine, it was not that price. So if I were you, I would run
heytheredalilaOct 25
Play video0:561.9k views
Question2.4 s hook
“Have we been bamboozled this whole time?”
Script breakdown2 parts
  1. 0:00HookHave we been bamboozled this whole time?
  2. 0:02DemoHas Korean makeup been just as good as Korean skincare this whole freaking time? Shout out to the girl who posted about this, because you literally…
Lyndsay is InfluencedOct 18
Play video0:401.6k views
Statement2.5 s hook
“I fear the Koreans have been gatekeeping this.”
Script breakdown7 parts
  1. 0:00HookI fear the Koreans have been gatekeeping this.
  2. 0:03DemoKorean say that your foundation does not have to be a whole separate step from your skincare. This one starts out as a white bomb, and the collagen…
  3. 0:12EvidenceIt changes to the exact shade of my skin tone.
  4. 0:15DemoKoreans managed to put collagen, adenosine, and niacinamide in there. It feels really nice on the skin, and it gives good medium light coverage. And…
  5. 0:27OfferOn one swipe. Two swipes, completely gone. Excellent ingredients, excellent coverage at a really good price. It's true. The Koreans do everything…
  6. 0:35DemoIf you guys want to get your hands on it, it's actually selling like crazy right now.
  7. 0:38Call to actionI'm gonna link it below for you. Look at that freaking coverage.
✨Taylor G✨Oct 18
Play video0:581.2k views
Statement2.2 s hook
“First to admit, I'm the mom that gets ready in the car.”
Script breakdown7 parts
  1. 0:00HookFirst to admit, I'm the mom that gets ready in the car.
  2. 0:02DemoSpecifically the car pickup line. I need makeup to be quick, I need makeup to be easy. Ten million or something units of this foundation stick have…
  3. 0:23OfferBut now that I have been wearing this, I 100% get the filter allegations.
  4. 0:29EvidenceMy complexion looks so even and beautiful when I wear this foundation.
  5. 0:34DemoI have dark spots, I have hyperpigmentation, I have sun spots, and I have texture. This stick comes with this brush created in Germany.
  6. 0:42Call to actionSometimes I grab a bigger brush if I'm in a hurry, which is normal, which is why I do my makeup in my car. I'm usually in a hurry, so I take this…
  7. 0:52DemoIt's my exact shade. You guys, this is insanely good.
Lyndsay is InfluencedOct 22
Play video0:53822 views
Question2.5 s hook
“Have we been bamboozled this whole time?”
Script breakdown5 parts
  1. 0:00HookHave we been bamboozled this whole time?
  2. 0:03DemoHas Korean makeup been just as good as Korean skincare this whole time?
  3. 0:08OfferShout out to the girl who made a video about this, who completely sold out all the shades once the price dropped.
  4. 0:14DemoMy shade was impossible to get. But now I understand the filter allegations. This is a foundation stick from Korea. It has collagen beads in there…
  5. 0:51OfferCheck your price and check your coupons, because you're gonna be
Lyndsay is InfluencedOct 22
Play video1:12787 views
Result first4.5 s hook
“A colour changing foundation stick finally made for women with maturing skin.”
Script breakdown6 parts
  1. 0:00HookA colour changing foundation stick finally made for women with maturing skin.
  2. 0:05EvidenceI mean, look at that with the redness, freckles and dark spots, and on this side, it's my skin, but better.
  3. 0:10DemoThat's because the most viral Korean colour changing foundation stick just got an upgrade. This is the colour changing Mela stick and it was…
  4. 0:56EvidenceAnd I mean, go back to the beginning again, you can see how this is just totally blurred my skin and it looks like there's a filter on now.
  5. 1:04DemoThis one has been so freaking viral, I think this one's also gonna sell very quickly.
  6. 1:10Call to actionComes in three different shades, so I wouldn't wait to grab yours.
30+ Skin Care HacksOct 3
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

11 found

Hooks that opened the top videos

  • “Korean Foundation versus American Foundation.”Statement3.8 sWatch3.3M views
  • “please just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is actually skincare ingredient this is the L'oreal Blanc”Statement9.3 sWatch3.2k views
  • “If you want to catfish your face in 30 seconds, and you don't want anyone to know that you have redness, acne scars, or panda eyes, my Korean model friend put me onto this,”Statement10.5 sWatch2.2k views
  • “Have we been bamboozled this whole time?”Question2.4 sWatch1.9k views
  • “I fear the Koreans have been gatekeeping this.”Statement2.5 sWatch1.6k views
  • “First to admit, I'm the mom that gets ready in the car.”Statement2.2 sWatch1.2k views
  • “Have we been bamboozled this whole time?”Question2.5 sWatch822 views
  • “A colour changing foundation stick finally made for women with maturing skin.”Result first4.5 sWatch787 views

Sales

Sold per dayLighter bars are averages over several days.

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz): sold per day

Total sold

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz): total sold

Price

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz): price

New reviews

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (13g, 0.04 oz): new reviews per day
Last 7 days
336
Since Oct 1
1,639
Verified buyers
100%
Sold per review
9.5

Concealer & Foundation

Rank by units sold
#27
Of 722 products
Price against the category
91% higher
Median $19.50

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