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Style Edit Root Touch Up Powder – Instant Gray Root Concealer for Hairline, Temples, and Part – Lightweight…

Rated 4.31,380 reviewsSold by STYLE EDIT HAIR INC

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Sold: 23,465
Sold per day: +0.6
Price: $51.99
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Updated Oct 21, 2026

How similar products are sold

8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length6.2 sTypical

Deal mentioned at1:541 of 8 videos

Asks to buy at0:514 of 8 videos

Video length1:00Typical

2:029.7M views

Statement11 s hook

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”

Script breakdown6 parts

0:00Hookthis is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you…
0:11Evidencethat 10 days out you start looking like this but Style Edit has created a pencil that gives you a precise root touch up just in the areas where you…
0:23Demothis is just absolutely genius especially when you don't need as much cover up so I have already done this side and look at how beautiful this…
1:34Evidenceonly is my hair not grey but it just looks so much fuller because I was able to like colour in those like thinning areas so much product in this
1:44Demothis will last you forever I mean that's a lot the pencil and the powder I won't need to get my colour done for at least another five or six weeks
1:54Call to actionthis is on sale now only on TikTok Shop for $22 other retailers are selling it for that I'm telling you grab it now before it sells out

Your_Mane_GirlJul 7

Style Edit Root Touch Up Stick – Instant Gray Root…

1:0913k views

Statement3.1 s hook

“Wow. Oh, look at that. I got plenty hair now.”

Script breakdown4 parts

0:00HookWow. Oh, look at that. I got plenty hair now.
0:04DemoWow. This is a hairline powder.
0:06EvidenceI got these on the TikTok shop. Okay. My hair is long, okay?
0:10DemoBut I'm losing a lot of hair and it makes me feel a little insecure. I got the colour dark brown. Hmm. Oh, and this one is the. I guess the one you.…

Netty CeeMar 25

2 PCS Hairline Filler Powder with Mirror & Sponge…

1:139.8k views

Statement5.6 s hook

“Because I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.”

Script breakdown6 parts

0:00HookBecause I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.
0:06DemoLike a TikTok Shop sample haul. So first thing is Bloom Energy Drinks. This is the Summer Splash flavour. I love the Bloom Energy drinks. And my…
0:27EvidenceAnd this one's my favourite keyboard I got this week, this beautiful blue.
0:33DemoAnd then also going along with, like, my keyboard niche, keycaps for a keyboard. Purple.
0:40EvidenceI got this, like, astronaut projector. Will project, like, galaxy stars on the ceiling or the wall.
0:47DemoIt's really cute. The last couple things here, it's the Bulldog 5 hair thickening fibres will just fill in, make the hair look fuller. I got to test…

nathalyJun 14

BOLDIFY Hairline Powder Haircare Kit - Salon-Quality Adult…

0:161.2k views

Question2.7 s hook

“What happens if it rains? Will the powder wash away?”

Script breakdown3 parts

0:00HookWhat happens if it rains? Will the powder wash away?
0:03DemoBoldify's Hairline powder is wind, water and rain resistant, helping to cover sparse areas and root regrowth for up to 48 hours. Available in 14…
0:13Call to actionGet yours today at Boldify!

pilatesgirlMar 9

BOLDIFY Hairline Powder Haircare Kit - Salon-Quality Adult…

1:041.2k views

Result first7 s hook

“Here is my dirty little secret with blending my part in to match with the rest of my hair topper.”

Script breakdown5 parts

0:00HookHere is my dirty little secret with blending my part in to match with the rest of my hair topper.
0:07DemoA very small hair topper on today, mostly just to cover the thin areas on my scalp. But I wanna blend in my part that's showing. So I use the…
0:20EvidenceIt comes with a built in sponge that you can use, but I actually find that it works well with, like, a small fluffy makeup brush.
0:30DemoAnd all I do is kind of sweep into the area that I want to blend so it actually doesn't look bad the way that it is right now. But I like to take,…
1:02Call to actionI'll put a link in the video, you can check it out.

KellyShops3093❌Oct 18

BOLDIFY Hairline Powder Haircare Kit - Salon-Quality Adult…

0:29552 views

Statement1.4 s hook

“This is the root concealer.”

Script breakdown4 parts

0:00HookThis is the root concealer.
0:02DemoYour girls completely white headed. So see that? I'm gonna shake it. We're gonna put some on there. You see the. See that? Love that for me.
0:16EvidencePerfect. It extends, and I don't want to get my hair done as often.
0:19DemoNow what I do is I let this dry, and then I'll kind of brush through it. I'm gonna let it dry first. So in the meantime, I'm gonna drop her below…

justsimplymarlana🌷Oct 11

Style Edit Root Concealer Touch Up Spray – Instant Gray…

0:56414 views

Problem first11.7 s hook

“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”

Script breakdown4 parts

0:00HookI'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,
0:12Demoyou don't know what you're missing. There is easy as can be. There are sprays and it'll completely cover those roots. Look at that. There's colours…
0:39Call to actionNo matter which of these style edit products you choose, they are all incredible and they are all so easy to use, so I dropped them right here into…
0:50DemoGrab yourself some style edit today, save yourself some money having to run back to the hairdresser all the time for root touch up.

Jackie TBMay 1

Style Edit Blonde Duo: Root Touch Up Spray and Powder…

0:569 views

Statement6.8 s hook

“If you don't like the sprays for root touch UPS, um, I recommend this product,”

Script breakdown3 parts

0:01HookIf you don't like the sprays for root touch UPS, um, I recommend this product,
0:08Evidencewhich I use on these here, and you can just colour them in, see how it works there. I really like this. I got this colour, dark brown.
0:24DemoYou can see how it's covering up those grays I have on the sides there. Highly recommend this. Also, this is by Style. Edit get it zoomed in there.…

happyshopperOct 21

Style Edit Root Touch Up Stick – Instant Gray Root…

Hooks that opened them

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”Statement11 sWatch9.7M views
“Wow. Oh, look at that. I got plenty hair now.”Statement3.1 sWatch13k views
“Because I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.”Statement5.6 sWatch9.8k views
“What happens if it rains? Will the powder wash away?”Question2.7 sWatch1.2k views
“Here is my dirty little secret with blending my part in to match with the rest of my hair topper.”Result first7 sWatch1.2k views
“This is the root concealer.”Statement1.4 sWatch552 views
“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”Problem first11.7 sWatch414 views
“If you don't like the sprays for root touch UPS, um, I recommend this product,”Statement6.8 sWatch9 views