Beauty & Personal CareHaircare & StylingMousse & Gel

The Controlling Type Hair-Thickening Edge Control Gel

Rated 4.9152 reviewsSold by Fenty Beauty

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Sold: 341
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Price: $24
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Updated Oct 16, 2026

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8 videos, 6 products

Usual openingStatement5 of 8 videos

Hook length7.2 sTypical

Deal mentioned at0:122 of 8 videos

Asks to buy at0:285 of 8 videos

Video length0:40Typical

0:5418M views

Statement8.9 s hook

“Pan, bathroom, ladder, napkin.”

Script breakdown5 parts

0:02HookPan, bathroom, ladder, napkin.
0:12DemoBaskin, ladder, plate. Baskin, ladder, cutting board. No pass. Now we go ahead and put the bass leather in my edges while that's chilling up there.…
0:40Call to actionSee that? So like back Wanna make sure you do your edges, your little swoops and all that stuff before you put the basket on the other end. This…
0:50DemoLook at that. She said Baskin Roberts is going to get you right.
0:53Call to actionI'm gonna link it below.

Ravebuys🇰🇾Apr 30

BASK & LATHER Strong Hold - Thick Edges - Large Size Edge…

0:403.8M views

Statement5.4 s hook

“Back at it again. To prove that our edge control is actually holding the edge control on the wall.”

Script breakdown4 parts

0:01HookBack at it again. To prove that our edge control is actually holding the edge control on the wall.
0:06DemoYou guys said put it on the wall without. To make sure there's no magnet. We don't do the magnets here. We don't do the magnets here. All we do is…
0:26ProblemI'm tired of doing this. How many times do you need to see?
0:29DemoI will literally screw the cap on while it's on the wall, just for you. Hello? Get our edge control right now.

Bask and Lather CoOct 25

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel…

0:272.1M views

Result first9.3 s hook

“I get all my hair when I do a ponytail so I sent to bring this cream I look at many people using it and I see that it does pick up all the hairs”

Script breakdown4 parts

0:00HookI get all my hair when I do a ponytail so I sent to bring this cream I look at many people using it and I see that it does pick up all the hairs
0:09Evidencethat you stop in front of them And and it does work It didn't make my hair stiff like any other gel and as I didn't have time to wavy my hair I put
0:19Demothese extensions that save my life friend and so I go very much to the street.
0:24Call to actionBuy your little cream here is the link if you need it.

Neydi NizJan 21

Dolahair Silky Avocado-Infused Beeswax Sleek Wax Stick…

0:5647k views

Result first11 s hook

“I received a little package love because I ordered some wigs because I never wear a wig obviously you have never seen me but look at this is”

Script breakdown4 parts

0:01HookI received a little package love because I ordered some wigs because I never wear a wig obviously you have never seen me but look at this is
0:12Demothey kind of sent me this as a gift But look at this gel I have already used it and stick more hair look at that ve look and it has not come off
0:23Evidencesince the afternoon that was the one I wore this one I have not yet uncovered it because I am going to wear it for the wig This also came to
0:34Demome but I wanted to show it to you because the wax is very good and does not turn white, that's what I like. see I put it on and it doesn't come off…

La de los ojos verdes🫀Aug 24

Goiple Women's Edge Control Wax Stick - Strong Hold…

0:317.9k views

Statement11.3 s hook

“if you're like my girl and you need to just tame those flyaways and they're all over especially this season they seem like they're flying look at this one that just pushes all the flyaway straight back”

Script breakdown3 parts

0:00Hookif you're like my girl and you need to just tame those flyaways and they're all over especially this season they seem like they're flying look at…
0:12EvidenceI love this this is great it's an easy applicator it's like putting on a mascara but it's taken away all her flyaways so they won't be in her eyes…
0:24Call to actionthat they were bothering her all day it last all days I love this stuff it's actually on sale I've linked it below get yours today

Laura TigeleiroApr 20

XL Hair Taming Wand Gel Stick - Lightweight, Non-Sticky…

0:537.3k views

Statement2.1 s hook

“We're back with another TikTok haul at goofy again.”

Script breakdown4 parts

0:00HookWe're back with another TikTok haul at goofy again.
0:02DemoIf y'all don't know, this is the people that I use for my installs. For the lace tint, the glue, this lipstick, the metal spray. This stuff is good.…
0:33EvidenceWe got this, like, organize your stuff. I got this. So cute. We got the Little Silver.
0:38DemoGot some blissy, the silk pillowcase from blissy. We got some curling arms, a big bro. It's just like a one piece leggings. Nature. I love their…

KitaMay 8

Goiple Unscented Lace Tint Mousse for Wigs (16 Count)…

0:403.9k views

Statement2.5 s hook

“So I just turned 42 months ago.”

Script breakdown7 parts

0:00HookSo I just turned 42 months ago.
0:03DemoDo you think that I'm too old to do baby hair? I mean, that is a rhetorical question because I'm 40, and I really don't care what you think about my…
0:13ProblemAnd so these baby hairs ain't baby hair no more, okay?
0:16DemoEspecially if I have this Baskin Lather Strong Hold Edge Control on that. One of my most frequently asked questions on this app is, what edge…
0:28EvidenceThis is the only edge control that I've used for the past two years. I am obsessed with this stuff, y'all.
0:33DemoIt took me an entire year to get through one jar.
0:36Call to actionYou already know. I dropped it in the cart below for you so you can try it out for yourself.

Maiya Pilár | 40+ CreatorOct 3

BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel…

0:32821 views

Offer first2.1 s hook

“This is the complete wig install bundle.”

Script breakdown3 parts

0:00HookThis is the complete wig install bundle.
0:02DemoEverything that you need is in here to do a wig install. I'm talking about everything. You got the tint and mousse, three piece, rat tail comb, edge…
0:28Call to actionClick that orange shopping cart, check that price, and hurry up and grab.

Deshay|Budget Babe|Oct 23

Goiple Unscented Lace Tint Mousse for Wigs (16 Count)…

Hooks that opened them

“Pan, bathroom, ladder, napkin.”Statement8.9 sWatch18M views
“Back at it again. To prove that our edge control is actually holding the edge control on the wall.”Statement5.4 sWatch3.8M views
“I get all my hair when I do a ponytail so I sent to bring this cream I look at many people using it and I see that it does pick up all the hairs”Result first9.3 sWatch2.1M views
“I received a little package love because I ordered some wigs because I never wear a wig obviously you have never seen me but look at this is”Result first11 sWatch47k views
“if you're like my girl and you need to just tame those flyaways and they're all over especially this season they seem like they're flying look at this one that just pushes all the flyaway straight back”Statement11.3 sWatch7.9k views
“We're back with another TikTok haul at goofy again.”Statement2.1 sWatch7.3k views
“So I just turned 42 months ago.”Statement2.5 sWatch3.9k views
“This is the complete wig install bundle.”Offer first2.1 sWatch821 views