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The Essentials Collection

Beauty & Personal CareSkincareSkin Care Kits

The Essentials Collection

Rated 4.6300 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
3,000
Sold per day
+0
Price
$37.05
New reviews
–
Video views
412k
2 videos
Creators
2
Found so far

Updated Oct 20, 2026

Videos selling this

2 videos

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length2.8 sTypical
Deal mentioned at0:565 of 8 videos
Asks to buy at0:485 of 8 videos
Video length1:09Typical
Play video1:027.6M views
Statement11.4 s hook
“Put it in your laundry soap, put it on your wool dryer balls, put it in your oil diffusers, make it into linen sprays, put it into your house air filters, use it in your air purifiers,”
Script breakdown6 parts
  1. 0:00HookPut it in your laundry soap, put it on your wool dryer balls, put it in your oil diffusers, make it into linen sprays, put it into your house air…
  2. 0:12Demoput it in your trash can so they don't smell your trash. I swear I have the world's best smelling house, and it is literally all because of these…
  3. 0:22OfferRight here is the hotel bundle, which this one will always be my hands down number one choice.
  4. 0:27DemoThis is their brand new autumn scent that they just released. These are literally like fall threw up all over your house. This is their clean scent,…
  5. 0:58Call to actionSo if y'all wanna go grab these, I'll link them in that orange cart.
  6. 1:01OfferThere is free shipping on all of them.
Bayleigh | SAHM x5✨️Aug 9
Aeshory Hotel Collection Diffuser Oil Set 6 Essential Oil…
Play video1:355.8M views
Statement6.7 s hook
“Oh, oh. Hold it down, hold it down, hold it down, hold it down. Yeah, low key, low key, low key for me.”
Script breakdown2 parts
  1. 0:03HookOh, oh. Hold it down, hold it down, hold it down, hold it down. Yeah, low key, low key, low key for me.
  2. 0:11DemoOh, my gosh, bro. Okay, not that, but you smell dumb. Good. Now you do. It's a fact. It's a fact. It's a fact. It's in her nostrils. Literally.…
TONE EXCLUSIVENov 12
TONE Essentials Collection 3-Piece Body Care Set…
Play video0:493.2M views
Result first5.1 s hook
“Freaking out because God's love overcomes just dropped the coolest hoodie I think I've ever seen in my whole life.”
Script breakdown5 parts
  1. 0:00HookFreaking out because God's love overcomes just dropped the coolest hoodie I think I've ever seen in my whole life.
  2. 0:05DemoThis has never been done before by this brand. This is glow. God's love overcomes. I've never done this patchwork before. Look at the stitching on…
  3. 0:40EvidenceThat is why I love these hoodies so much, because you just never know.
  4. 0:44DemoSo if you see your size, I would snag it up because these are gonna be gone so fast.
  5. 0:48Call to actionAnd once they're gone, they're gone. So don't wait.
Megan LowethMar 16
GLO Kingdom Essential Hoodie | Patchwork Collection…
Play video1:323.1M views
Result first2 s hook
“The best deodorant. I ain't gonna lie, bro.”
Script breakdown5 parts
  1. 0:00HookThe best deodorant. I ain't gonna lie, bro.
  2. 0:02DemoI'mma go ahead and keep it all the way up there. Ha ha ha. Hey, look, I have to make sure your body don't stink. Your. You need, like using tone.…
  3. 1:12OfferPrice just dropped. Free shipping. This bundle's been living on my counter all week.
  4. 1:15DemoCoconut Vanilla Body Wash, an easy spray on deodorant, and an aluminum free stick for touch UPS. Same smooth scent across all three. Nothing sticky,…
  5. 1:30Call to actionSmells like vacation. Grab it while it's on sale. Links right there.
Shop ReviewsDec 2
TONE Essentials Collection 3-Piece Body Care Set…
Play video0:4078k views
Statement1.8 s hook
“That's why I like to keep a lot in my house.”
Script breakdown5 parts
  1. 0:00HookThat's why I like to keep a lot in my house.
  2. 0:02OfferWhy get these when these are the same price? I found this company on TikTok Shop and I love them because they give you these huge bottles of…
  3. 0:13DemoI mean, look at the differences. Essential oils can be used for so many things. That's why I like to keep a lot in my house. And if you're not sure…
  4. 0:26OfferYou can get these separate, or they also come in a bundle price. You can get three together. Honestly, it's cheaper to just get the bundle price.…
  5. 0:36Call to actionAnd right now the price is marked down, so if you need some, I'll make sure to link it below for you.
Nikki | TikTok Shop AffiliateJun 18
KUKKA Essential Oil Collection 4 FL OZ – 18 Oils, Vanilla &…
Play video1:1658k views
Statement2.2 s hook
“Haul time guys! I have a really good haul for you today.”
Script breakdown9 parts
  1. 0:00HookHaul time guys! I have a really good haul for you today.
  2. 0:03DemoSo the first thing that I have is this really cute one piece and it has hooks and it snatches you up. This how it looks from the back. Super duper…
  3. 0:32EvidenceSuper duper duper cute and I got it in a size extra small.
  4. 0:36DemoNext, I have these really cute jeans from Fashion Nova and their belt bottom. I also have these really cute jeans that have a bows in the back.
  5. 0:44EvidenceThey're super cute and I got them in size 27.
  6. 0:46DemoNext thing that I got is Oxi shred and I like it a lot better than the powder. It tastes like a hundred times better guys. And Jim vlogs will be…
  7. 0:56OfferNext thing that I got is some whitening strips that do work if you guys can't tell. Ever since I got my braces off I started using these and they…
  8. 1:05DemoNext thing that I got is this really cute nail lamp because I do do my own toes, you know. Gotta stay on point guys.
  9. 1:10EvidenceAnd then the last Thing that I got is this really cute dress for my mother, and she loved it a lot.
lindasinterludeJul 7
GLO Kingdom Essential Hoodie | Limited Edition Collection…
Play video1:5411k views
Result first3.4 s hook
“Welcome to class. I'm gonna teach you how to have the best smelling house in the entire neighborhood.”
Script breakdown10 parts
  1. 0:00HookWelcome to class. I'm gonna teach you how to have the best smelling house in the entire neighborhood.
  2. 0:04DemoI have four kids, two dogs, a cat, a husband, and six chickens. My house should stink, but it does not. And I'm gonna teach you how to make your…
  3. 0:29Call to actionOkay. And then you're gonna Wanna grab these. These are home diffuser oils.
  4. 0:32DemoWhenever I tell you, this is my top kept secret of how I have my house smelling absolutely amazing 370 days a year. They have a different scent box…
  5. 0:58EvidenceThey have boxes for men. This one is my husband's favorite.
  6. 1:01DemoI have a bakery box. Also have a clean, fresh laundry box. So if you really love that, like, clean, fresh scent in your house, you're gonna Wanna go…
  7. 1:24Call to actionYou're gonna add it to your vacuum filter.
  8. 1:26DemoSo every time you go vacuum your house, it smells so stinking good. You're cleaning and making your house smell good at the exact same time. For…
  9. 1:50Call to actionSo, yeah, if y'all want to grab these up, I'll Be linking it in the orange card at the bottom.
  10. 1:53OfferThey are on sale with free shipping.
Bayleigh | SAHM x5✨️Oct 29
Aeshory Hotel Collection Diffuser Oil Set 6 Essential Oil…

Hooks that opened them

  • “Put it in your laundry soap, put it on your wool dryer balls, put it in your oil diffusers, make it into linen sprays, put it into your house air filters, use it in your air purifiers,”Statement11.4 sWatch7.6M views
  • “Oh, oh. Hold it down, hold it down, hold it down, hold it down. Yeah, low key, low key, low key for me.”Statement6.7 sWatch5.8M views
  • “Freaking out because God's love overcomes just dropped the coolest hoodie I think I've ever seen in my whole life.”Result first5.1 sWatch3.2M views
  • “The best deodorant. I ain't gonna lie, bro.”Result first2 sWatch3.1M views
  • “That's why I like to keep a lot in my house.”Statement1.8 sWatch78k views
  • “Haul time guys! I have a really good haul for you today.”Statement2.2 sWatch58k views
  • “Welcome to class. I'm gonna teach you how to have the best smelling house in the entire neighborhood.”Result first3.4 sWatch11k views
  • “It's time for y'all to get on.”Statement1.1 sWatch9.7k views

Sales

Sold per dayLighter bars are averages over several days.

The Essentials Collection: sold per day

Total sold

The Essentials Collection: total sold

Price

The Essentials Collection: price

Skin Care Kits

Rank by units sold
#164
Of 752 products
Price against the category
38% lower
Median $59.80

Selling about as much

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The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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