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The Ordinary Serum Foundation

Beauty & Personal CareMakeupConcealer & Foundation

The Ordinary Serum Foundation

Rated 4.318,007 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
165,589
Sold per day
+49
Price
$12.49
New reviews
170
7 days
Video views
12M
5 videos
Creators
4
Found so far

Updated Oct 21, 2026

Videos selling this

5 videos
Usual openingQuestion2 of 4 videos
Hook length3.9 sTypical
Deal mentioned at0:282 of 4 videos
Asks to buy at0:192 of 4 videos
Video length0:55Typical
Play videoNo. 11:3312M views
Question2.3 s hook
“A seven dollar and 50 cent foundation?”
Script breakdown4 parts
  1. 0:00HookA seven dollar and 50 cent foundation?
  2. 0:02DemoHow is this possible? Now, this looks super small, but this is one ounce, and I was kind of shocked to see that my favorite foundation was also one…
  3. 0:28EvidenceThis is gonna look so light on my skin, but it actually blends so beautifully.
  4. 0:34DemoThis is Serum Foundation, which means that it's going to be a serum type consistency, as you can see here. Yesterday when I was live streaming, I…
Kelly Rose Sarno | Lash ExpertMar 10
Play video1:1517k views
Statement3.5 s hook
“I got a bunch of stuff off of TikTok shop and I'm gonna show you what I got.”
Script breakdown9 parts
  1. 0:00HookI got a bunch of stuff off of TikTok shop and I'm gonna show you what I got.
  2. 0:04DemoFirst up is this athletic set. It's mint green. My boyfriend picked it out for me and said, order this. So I did. I'll try it on at a different time.
  3. 0:13EvidenceI got this sun visor cell phone holder so I can film content more easily in my car. I got this light therapy and sonic cleansing tool in one.
  4. 0:23DemoI'm gonna have to try it out to see what I think. I've seen this all over my FYP. It's an electric trimmer for your eyebrows, so gonna give that a…
  5. 0:39OfferAnd then I got a bundle from one size.
  6. 0:41DemoI love one size. They always have the prettiest blush palettes. This one is one of my favorites. And I also got two lip filler pencils in shade make…
  7. 0:55EvidenceI've been using this moisturizer before I put makeup on and the Hydration Mist to keep my skin hydrated.
  8. 1:00OfferAnother Kenra bundle. I've got the Lux Shine oil blow dry mist.
  9. 1:05DemoBest thing ever. And the dry texture spray. And last but not least, I got a rice cooker cause I suck at cooking and I like rice so I'm gonna try it.…
JennGStyleJan 17
Play video0:341.7k views
Statement4.2 s hook
“Shout out to the girl on my FYP who said that this foundation cost less than her starbies order.”
Script breakdown5 parts
  1. 0:00HookShout out to the girl on my FYP who said that this foundation cost less than her starbies order.
  2. 0:04DemoThis is the ordinary serum foundation. When they say serum, it is so lightweight, you don't even feel like you're wearing anything on your skin. And…
  3. 0:16OfferAnd for that price, it's crazy.
  4. 0:18DemoJust look at that. It's really just a skin, like, finish. It's not too oily, it's not too greasy, I really feel like it's gonna work for a lot of…
  5. 0:31Call to actionThey were out of stock of a lot of shades, and they just restock, so I'll link it down below for you.
ShoppingwithKaityOct 24
Play video0:211.5k views
Question7.2 s hook
“What do you mean? I got this kind of coverage from a serum foundation and it's seven dollars and fifty cents.”
Script breakdown2 parts
  1. 0:00HookWhat do you mean? I got this kind of coverage from a serum foundation and it's seven dollars and fifty cents.
  2. 0:08Call to actionHonestly, you're gonna be mad at yourself that you didn't buy this sooner because this is truly one of the best foundations that I have found,…
Rachael | Mom of 4|Weddings📸Oct 2
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “A seven dollar and 50 cent foundation?”Question2.3 sWatch12M views
  • “I got a bunch of stuff off of TikTok shop and I'm gonna show you what I got.”Statement3.5 sWatch17k views
  • “Shout out to the girl on my FYP who said that this foundation cost less than her starbies order.”Statement4.2 sWatch1.7k views
  • “What do you mean? I got this kind of coverage from a serum foundation and it's seven dollars and fifty cents.”Question7.2 sWatch1.5k views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Serum Foundation: sold per day

Total sold

The Ordinary Serum Foundation: total sold

Price

The Ordinary Serum Foundation: price

New reviews

The Ordinary Serum Foundation: new reviews per day
Last 7 days
170
Since Oct 3
1,295
Verified buyers
100%
Sold per review
9.2

Concealer & Foundation

Rank by units sold
#9
Of 719 products
Price against the category
36% lower
Median $19.50

Selling about as much

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The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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