Beauty & Personal CareSkincareSerums & Essences

The Ordinary Lactic Acid 10% + Hyaluronic Acid 2%, High-Strength Exfoliating Serum for Smoother, Brighter…

Rated 4.6203 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
2,569
Sold per day
+0.9
Price
$14.19
New reviews
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Video views
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Creators
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Updated Oct 21, 2026

How similar products are sold

8 videos, 4 products
Usual openingStatement3 of 7 videos
Hook length3 sTypical
Deal mentioned at0:114 of 7 videos
Asks to buy at0:422 of 7 videos
Video length1:03Typical
Play video0:239.1M views
Question2.4 s hook
“Looking for a skin routine for textured, blemish prone skin?”
Script breakdown4 parts
  1. 0:00HookLooking for a skin routine for textured, blemish prone skin?
  2. 0:03DemoHere's four steps we recommend. Start with a glowing cleanser to remove makeup and dirt while still hydrating the skin.
  3. 0:07OfferThen either niacinamide 10% plus CINC 1% serum to target dryness, dullness and signs of congestion. Pair it with our Azealic Acid Suspension 10% to…
  4. 0:16DemoFinish your routine with our natural moisturizing factors plus hyaluronic acid that works with your skin to support its natural hydration barrier.…
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video2:442.3M views
Statement3 s hook
“so we're gonna get ready really fast try to run to target before work”
Script breakdown3 parts
  1. 0:41Hookso we're gonna get ready really fast try to run to target before work
  2. 2:24Evidenceand I got my wife chocolate because good morning you guys um I don't have any oat milk
  3. 1:44Demoone of my favorites looks like real clothes definitely feels like pajamas my friends we just about have time for target I have to work in like 40…
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video1:031.1M views
Statement8 s hook
“My people my girlfriend forced me to shave to make this video so I hope you like it and I'm going to wear this mask that I bought”
Script breakdown4 parts
  1. 0:00HookMy people my girlfriend forced me to shave to make this video so I hope you like it and I'm going to wear this mask that I bought
  2. 0:08Call to actionhere at the tiktok store which you can find in the orange link below.
  3. 0:13DemoBut basically it's like a gel that is a skin mask to look rich juicy and delicate like mine There you can see me as a prince lying there and her…
  4. 0:46Call to actionorange cart but there it was like to make my skin rich too I don't know what's cool but it worked wonders so if you like these things go to the…
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)…
Play video3:06688k views
Result first10 s hook
“I've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I love the ordinary um and they here's the thing I”
Script breakdown10 parts
  1. 0:00HookI've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I…
  2. 0:10DemoI know the ordinary team I went on a trip with them they were my first ever brand trip and like the people behind these this company is amazing per…
  3. 0:21Offerthis email was saying that they're like not into the Black Friday Cyber Monday they're like we don't subscribe to impulse shopping and like the big…
  4. 0:42Demoall year or all November not all year but all November they're like here just shop when you want get what you want have a great time and I think…
  5. 0:52OfferI'm going to go against what the email said and I am going to talk about my favorite products uh because I'm already putting them on and so that way…
  6. 1:14Demotalked about glycolic acid toner I absolutely love it this milky toner probably from this whole video like if there's something I'm like okay I need…
  7. 1:46Offerit's so good I pack this like when I travel this is one that comes with me hyaluronic acid this is the new formula that 2% plus B5 love it it's so…
  8. 1:55Demothere is not a single person that this does not work for um like it's for everybody you know um it is great for hydration it's fantastic under…
  9. 2:37Evidenceit's just it's a moisturizer like I don't know why so many moisturizers like stain my skin or irritate my skin it doesn't irritate your skin it's…
  10. 2:47Demolike fantastic under makeup to get under the bangs and that those like three make my face look and feel like I got a facial hold on look at this…
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video0:5935k views
Statement3.9 s hook
“I'm in a Doopy Mood and Drunk. Elephant, I got you in my sights.”
Script breakdown8 parts
  1. 0:00HookI'm in a Doopy Mood and Drunk. Elephant, I got you in my sights.
  2. 0:04DemoWe're gonna look at their three most popular products and I'm gonna dupe all three. I don't wanna call it dupe, though, because they're actually…
  3. 0:15OfferIt's L ascorbic acid, 15%.
  4. 0:18DemoYou get two items from ordinary.
  5. 0:21OfferFirst you get the 23% L ascorbic acid.
  6. 0:24DemoExactly the same stuff, just a little higher potency. Then you get the ferulic acid with resveratrol. Now, you take just a little bit of the vitamin…
  7. 0:48EvidenceThose are the ones you use when you're pregnant, so your skin glows. But the vitamin C process, the way that it works, resveratrol actually…
  8. 0:56OfferYou saving $70. But it works better.
The Ordinary Vitamin C Suspension 23% + Hyaluronic Acid…
Play video1:19323 views
Result first2.9 s hook
“Unbox some packages with me while I wait for my kids to get out of school.”
Script breakdown9 parts
  1. 0:00HookUnbox some packages with me while I wait for my kids to get out of school.
  2. 0:03DemoI love doing this when my car makes a huge mess. Got some stuff from house labs. Got their volumizing and lengthening mascara. I got their…
  3. 0:25EvidenceI got these two step peel pads from Rock Retinol and 5 acids.
  4. 0:30DemoI love rocks retinol. This is the multi peptide and hyaluronic acid serum from the ordinary. Love their skincare. This is a little pajama set that I…
  5. 0:47EvidenceI love powdered sunscreens for touching up my makeup, doing my part, and then, like, when I French braid my daughter's hair for softball and dust it…
  6. 0:57DemoI got a pair of barrel jeans from flamingos. I've never tried them before, so I'm super excited to try these. I got my kids a bunch of stuff from…
  7. 1:04EvidenceI got my son this T-shirt with a cherry red, and then I got him the matching red ice cream shorts. And then I got my other son the Baseball…
  8. 1:14DemoI like the finishes. This feels high quality.
  9. 1:17Call to actionAlright, let's go get these kids. Thanks for opening packages with me.
Erin LorApr 12
The Ordinary Multi-Peptide + Hyaluronic Acid, Anti-Aging…

Hooks that opened them

  • “Looking for a skin routine for textured, blemish prone skin?”Question2.4 sWatch9.1M views
  • “so we're gonna get ready really fast try to run to target before work”Statement3 sWatch2.3M views
  • “My people my girlfriend forced me to shave to make this video so I hope you like it and I'm going to wear this mask that I bought”Statement8 sWatch1.1M views
  • “I've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I love the ordinary um and they here's the thing I”Result first10 sWatch688k views
  • “This is our vitamin C 23% plus H A. Spheres.”Offer first2.9 sWatch282k views
  • “I'm in a Doopy Mood and Drunk. Elephant, I got you in my sights.”Statement3.9 sWatch35k views
  • “Unbox some packages with me while I wait for my kids to get out of school.”Result first2.9 sWatch323 views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Lactic Acid 10% + Hyaluronic Acid 2%, High-Strength Exfoliating Serum for Smoother, Brighter Skin, 1 Fl Oz: sold per day

Total sold

The Ordinary Lactic Acid 10% + Hyaluronic Acid 2%, High-Strength Exfoliating Serum for Smoother, Brighter Skin, 1 Fl Oz: total sold

Price

The Ordinary Lactic Acid 10% + Hyaluronic Acid 2%, High-Strength Exfoliating Serum for Smoother, Brighter Skin, 1 Fl Oz: price

Serums & Essences

Rank by units sold
#305
Of 777 products
Price against the category
55% lower
Median $31.20

Selling about as much

The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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