Beauty & Personal CareSkincare

The Ordinary Lactic Acid 5% + Hyaluronic Acid 2%, Gentle Exfoliating Serum for Smoother Skin, 1 Fl Oz

Rated 4.6322 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
4,282
Sold per day
+1.6
Price
$13.09
New reviews
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Updated Oct 22, 2026

How similar products are sold

8 videos, 4 products
Usual openingStatement4 of 7 videos
Hook length5.6 sTypical
Deal mentioned at0:213 of 7 videos
Asks to buy at0:303 of 7 videos
Video length2:06Typical
Play video0:239.1M views
Question2.4 s hook
“Looking for a skin routine for textured, blemish prone skin?”
Script breakdown4 parts
  1. 0:00HookLooking for a skin routine for textured, blemish prone skin?
  2. 0:03DemoHere's four steps we recommend. Start with a glowing cleanser to remove makeup and dirt while still hydrating the skin.
  3. 0:07OfferThen either niacinamide 10% plus CINC 1% serum to target dryness, dullness and signs of congestion. Pair it with our Azealic Acid Suspension 10% to…
  4. 0:16DemoFinish your routine with our natural moisturizing factors plus hyaluronic acid that works with your skin to support its natural hydration barrier.…
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video2:442.3M views
Statement3 s hook
“so we're gonna get ready really fast try to run to target before work”
Script breakdown3 parts
  1. 0:41Hookso we're gonna get ready really fast try to run to target before work
  2. 2:24Evidenceand I got my wife chocolate because good morning you guys um I don't have any oat milk
  3. 1:44Demoone of my favorites looks like real clothes definitely feels like pajamas my friends we just about have time for target I have to work in like 40…
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video1:031.1M views
Statement8 s hook
“My people my girlfriend forced me to shave to make this video so I hope you like it and I'm going to wear this mask that I bought”
Script breakdown4 parts
  1. 0:00HookMy people my girlfriend forced me to shave to make this video so I hope you like it and I'm going to wear this mask that I bought
  2. 0:08Call to actionhere at the tiktok store which you can find in the orange link below.
  3. 0:13DemoBut basically it's like a gel that is a skin mask to look rich juicy and delicate like mine There you can see me as a prince lying there and her…
  4. 0:46Call to actionorange cart but there it was like to make my skin rich too I don't know what's cool but it worked wonders so if you like these things go to the…
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)…
Play video9:54889k views
Result first11.3 s hook
“I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”
Script breakdown15 parts
  1. 0:05HookI did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding…
  2. 0:16DemoI got married in Punta Cana so I needed my makeup to STICK so I really needed to learn how to do it The wedding makeup that I did ended up lasting…
  3. 1:38Evidencenext I don't know why I did this now since I don't do my eyes later but I did this next I prepped my eyes with the Tarte Shape Tape concealer and I…
  4. 1:47Call to actionit's the painted one I'll link it in my TikTok shop below
  5. 1:52Demolike I said I'm not a makeup artist so don't come for me if I'm doing something wrong we're just patting it in with a damp beauty blender I'm not…
  6. 2:13Call to actionthe one that I use at the very end of my makeup is super waterproof so this is why I use this one throughout and then the other one at the end…
  7. 2:27Demoa lot of people go straight to eyes after this but on my wedding day I just went straight to my face so we're gonna do the same thing I use the…
  8. 3:20Evidencethen if you feel like it's drying too much you can spray your Beauty Blender directly and pat the areas that feel like they're drying too much with…
  9. 3:31Demois I'm spraying the Beauty Blender and then it was getting kinda dry right here so then I would just pat that in and see how much moisture that…
  10. 5:26Call to actiontap it on your hand to get the excess off and then just pat it in this is gonna make sure you have no creases in your makeup the whole night
  11. 5:35Demoand I just take the excess and I pat it around anywhere where I usually get oily just give that more matte look this is one of the most important…
  12. 5:45Evidencenext we're gonna do a powder bronzer over wherever we put a cream bronzer and I'm using the NARS Laguna matte
  13. 5:53Demonow I'm gonna go in with the Patrick ta blush this stuff is amazing gonna go in with the dry one first oh wait I did do something else first sorry I…
  14. 6:41EvidenceI didn't blend I just sprayed next I use these Ardell fake lashes best lashes ever but I only use half of them and I'm gonna show you how so I just…
  15. 6:53DemoI cut it right in the middle do you have two lashes see how like it's shorter on one end and longer on the other the shorter end is obviously gonna…
First Aid Beauty Facial Radiance Pads, Glycolic Acid +…
Play video3:06688k views
Result first10 s hook
“I've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I love the ordinary um and they here's the thing I”
Script breakdown10 parts
  1. 0:00HookI've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I…
  2. 0:10DemoI know the ordinary team I went on a trip with them they were my first ever brand trip and like the people behind these this company is amazing per…
  3. 0:21Offerthis email was saying that they're like not into the Black Friday Cyber Monday they're like we don't subscribe to impulse shopping and like the big…
  4. 0:42Demoall year or all November not all year but all November they're like here just shop when you want get what you want have a great time and I think…
  5. 0:52OfferI'm going to go against what the email said and I am going to talk about my favorite products uh because I'm already putting them on and so that way…
  6. 1:14Demotalked about glycolic acid toner I absolutely love it this milky toner probably from this whole video like if there's something I'm like okay I need…
  7. 1:46Offerit's so good I pack this like when I travel this is one that comes with me hyaluronic acid this is the new formula that 2% plus B5 love it it's so…
  8. 1:55Demothere is not a single person that this does not work for um like it's for everybody you know um it is great for hydration it's fantastic under…
  9. 2:37Evidenceit's just it's a moisturizer like I don't know why so many moisturizers like stain my skin or irritate my skin it doesn't irritate your skin it's…
  10. 2:47Demolike fantastic under makeup to get under the bangs and that those like three make my face look and feel like I got a facial hold on look at this…
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video2:066k views
Statement5.6 s hook
“I just got home from doing my errands, and I saw this package here and I went to open it and I'm like, I don't know who this is from.”
Script breakdown11 parts
  1. 0:00HookI just got home from doing my errands, and I saw this package here and I went to open it and I'm like, I don't know who this is from.
  2. 0:06DemoAnd I opened it and I noticed it's from First Beauty. But I didn't take anything out because then I saw, like, more stuff that I would not normally…
  3. 0:42EvidenceI use this almost every single night in the shower.
  4. 0:45OfferThis is the KP Bump Eraser Body scrub with 10% A A H.
  5. 0:49DemoOr A H A. Love this stuff.
  6. 0:52EvidenceI've been using this stuff for years, like probably over 5 years.
  7. 0:56DemoIt definitely helps on, like, my bumps on my thighs and I get bumps on the back of my arms. Love this stuff. The Brightening Glow Facial Radiance…
  8. 1:13EvidenceHe gets ingrown hairs. He has to shave every day on his face, so he can use those as well. And then the Ultra Repair cream.
  9. 1:19DemoThis one is coming to you guys because I already have like, two of these. And this is gonna go in a PR box for when we hit 100,000 followers. This…
  10. 1:45EvidenceI've been a part of your guys'like, inner family for a couple years now, and I love every single package I get from you guys, so this is really…
  11. 1:55DemoI got a sweatshirt that says easily irritated on it. He said, that's me. Alright. But anyway, thank you. First aid beauty. I love you guys, and that…
First Aid Beauty Facial Radiance Pads, Glycolic Acid +…
Play video0:56643 views
Statement5.1 s hook
“The quickest way to get the glow on is with these First Aid Beauty Radiance pads.”
Script breakdown7 parts
  1. 0:00HookThe quickest way to get the glow on is with these First Aid Beauty Radiance pads.
  2. 0:05DemoThey has the exfoliating side, and then they have the moisturizing side.
  3. 0:12EvidenceAnd I love it because if you're busy and you're on the go and you need to get ready and get out of the house, this exfoliate remove dead skins and…
  4. 0:30Call to actionDefinitely check it out. Like, I am almost halfway done with this.
  5. 0:36DemoIt's so good. Then I go in with the Ultra Repair Cream. This gives in intense hydration.
  6. 0:43EvidenceLook at how moisturized my skin is compared to this side.
  7. 0:47DemoIt is so good. I love face beauty because if you have sensitive skin, it is so forgiving and gentle.
iamherOct 24
First Aid Beauty Facial Radiance Pads, Glycolic Acid +…

Hooks that opened them

  • “Looking for a skin routine for textured, blemish prone skin?”Question2.4 sWatch9.1M views
  • “so we're gonna get ready really fast try to run to target before work”Statement3 sWatch2.3M views
  • “My people my girlfriend forced me to shave to make this video so I hope you like it and I'm going to wear this mask that I bought”Statement8 sWatch1.1M views
  • “I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”Result first11.3 sWatch889k views
  • “I've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I love the ordinary um and they here's the thing I”Result first10 sWatch688k views
  • “I just got home from doing my errands, and I saw this package here and I went to open it and I'm like, I don't know who this is from.”Statement5.6 sWatch6k views
  • “The quickest way to get the glow on is with these First Aid Beauty Radiance pads.”Statement5.1 sWatch643 views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Lactic Acid 5% + Hyaluronic Acid 2%, Gentle Exfoliating Serum for Smoother Skin, 1 Fl Oz: sold per day

Total sold

The Ordinary Lactic Acid 5% + Hyaluronic Acid 2%, Gentle Exfoliating Serum for Smoother Skin, 1 Fl Oz: total sold

Price

The Ordinary Lactic Acid 5% + Hyaluronic Acid 2%, Gentle Exfoliating Serum for Smoother Skin, 1 Fl Oz: price

Skincare

Rank by units sold
#1,378
Of 12,370 products
Price against the category
47% lower
Median $24.69

Selling about as much

The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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