Beauty & Personal CareMakeupConcealer & Foundation

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer | 24-Hour, Waterproof, Non-Creasing…

Rated 4.5760 reviewsSold by Too Faced

No Score yet

Compare with competitors Open on TikTok Shop

Sold: 878
Sold per day: +0.5
Price: $44.20
New reviews: –
Video views: –
Creators: –

Updated Oct 21, 2026

How similar products are sold

8 videos, 4 products

Usual openingStatement3 of 6 videos

Hook length5.1 sTypical

Deal mentioned at0:001 of 6 videos

Asks to buy at0:403 of 6 videos

Video length0:30Typical

0:054.4M views

Statement1.6 s hook

“I ain't turning down nothing.”

Script breakdown2 parts

0:00HookI ain't turning down nothing.
0:02DemoI turn nothing into something. Little baby on the dead loaves

AmarviaMay 14

Too Faced Born This Way Super Coverage Multi-Use Concealer…

0:171.5M views

Question5.9 s hook

“Girl, why does TikTok have this bundle of full size concealer and a mini for this price?”

Script breakdown3 parts

0:00HookGirl, why does TikTok have this bundle of full size concealer and a mini for this price?
0:08DemoThat, girl is insane to me.
0:10Call to actionBecause right here, it's so much more expensive to buy these two when you guys can get this on TikTok Shop.

Braedy 🩶Dec 21

Too Faced Born This Way Super Coverage Concealer Full Size…

7:36500k views

Command2.5 s hook

“Get ready with me while I answer some of y'all's questions.”

Script breakdown31 parts

0:00HookGet ready with me while I answer some of y'all's questions.
0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
0:34EvidenceSo I've been here since high school, senior year, high school.
0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
0:55EvidenceMy mom had a lot of issues.
0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
2:00EvidenceBorn this way concealer. My mom always favored my brother.
2:04DemoShe was always jealous of me.
2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
2:13EvidenceI am always, always proud of my kids no matter what.
2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
2:56Evidenceit's crazy. My dad is still here.
2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
3:41EvidenceI love this stuff. Very, very,
3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
7:33DemoAnd that is all I have time for today.

Valerie RogersMay 13

Too Faced Born This Way Super Coverage Multi-Use Concealer…

0:42359k views

Command5.6 s hook

“Look at this two faced soft blur powder.”

Script breakdown3 parts

0:01HookLook at this two faced soft blur powder.
0:08DemoIt is a setting powder and it has a mirror up top and then the powder is below. They had do have different shades of this powder and it is so…
0:40Call to actionIf you're interested, make sure to check it out.

🩷💜Dec 7

Too Faced Born This Way Soft Blur Flexible Finish Setting…

2:391.6k views

Statement9 s hook

“Oh, let's do a sample haul. So today we got yet another TikTok sample haul.”

Script breakdown4 parts

0:02HookOh, let's do a sample haul. So today we got yet another TikTok sample haul.
0:11DemoOver 20. I think it was 21 packages when I had counted. I did open some already. Work. Super super, super cute case from a rude case. And then it's…
1:16EvidenceI've been super on my p's and Q's when it comes to my vitamins.
1:21DemoI'm taking vitamins every morning now. And now we're adding goalie. Shout out to goalie for real. Ashwagandha helps you relax, restore, unwind. Pre…

AHMEL🤍Feb 24

Too Faced Born This Way Super Coverage Concealer Full Size…

0:131.5k views

Statement4.5 s hook

“These are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.”

Script breakdown2 parts

0:00HookThese are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.
0:05DemoI'm telling you, these concealers are worth every single penny got. They don't crease, they are full coverage which I love. I like using the shade…

loreMay 12

Too Faced Born This Way Super Coverage Multi-Use Concealer…

0:15274k views

This setting powder really is Ethereal😍 You need this to complete your makeup routine. Get it while it’s on…

Sweetlex✨Oct 1

Too Faced Born This Way Ethereal Setting Powder | Blurring…

1:3236k views

i love makeup sm #foryou #grwmroutine #naomixobeauty

naomi 👸🏻Jun 12

Too Faced Born This Way Super Coverage Multi-Use Concealer…

Hooks that opened them

“I ain't turning down nothing.”Statement1.6 sWatch4.4M views
“Girl, why does TikTok have this bundle of full size concealer and a mini for this price?”Question5.9 sWatch1.5M views
“Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
“Look at this two faced soft blur powder.”Command5.6 sWatch359k views
“Oh, let's do a sample haul. So today we got yet another TikTok sample haul.”Statement9 sWatch1.6k views
“These are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.”Statement4.5 sWatch1.5k views