Beauty & Personal CareMakeupConcealer & Foundation

Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat…

Rated 4.67,622 reviewsSold by Too Faced

18
SkipSaturated

Slower than its last month

39 reviews this week, 52 last week

Odds of a breakout
4%
At this Score, within 30 days
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
79,760
Sold per day
+87.5
Price
$20.80
New reviews
34
7 days
Video views
5M
6 videos
Creators
6
Found so far

Updated Oct 23, 2026

Videos selling this

6 videos
Usual openingStatement2 of 4 videos
Hook length3.5 sTypical
Asks to buy at4:172 of 4 videos
Video length0:40Typical
Play videoNo. 10:054.4M views
Statement1.6 s hook
“I ain't turning down nothing.”
Script breakdown2 parts
  1. 0:00HookI ain't turning down nothing.
  2. 0:02DemoI turn nothing into something. Little baby on the dead loaves
AmarviaMay 14
Play video7:36500k views
Command2.5 s hook
“Get ready with me while I answer some of y'all's questions.”
Script breakdown31 parts
  1. 0:00HookGet ready with me while I answer some of y'all's questions.
  2. 0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
  3. 0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
  4. 0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
  5. 0:34EvidenceSo I've been here since high school, senior year, high school.
  6. 0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
  7. 0:55EvidenceMy mom had a lot of issues.
  8. 0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
  9. 1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
  10. 1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
  11. 2:00EvidenceBorn this way concealer. My mom always favored my brother.
  12. 2:04DemoShe was always jealous of me.
  13. 2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
  14. 2:13EvidenceI am always, always proud of my kids no matter what.
  15. 2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
  16. 2:56Evidenceit's crazy. My dad is still here.
  17. 2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
  18. 3:41EvidenceI love this stuff. Very, very,
  19. 3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
  20. 4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
  21. 4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
  22. 4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
  23. 5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
  24. 5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
  25. 5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
  26. 6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
  27. 6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
  28. 6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
  29. 7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
  30. 7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
  31. 7:33DemoAnd that is all I have time for today.
Play video0:131.5k views
Statement4.5 s hook
“These are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.”
Script breakdown2 parts
  1. 0:00HookThese are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.
  2. 0:05DemoI'm telling you, these concealers are worth every single penny got. They don't crease, they are full coverage which I love. I like using the shade…
loreMay 12
Play video1:0750 views
Result first10 s hook
“I've been getting a lot of compliments on my skin lately and I just wanted to show y'all what I've been using so if you want to cover up imperfections or give your skin a glass look it's skin tint”
Script breakdown5 parts
  1. 0:00HookI've been getting a lot of compliments on my skin lately and I just wanted to show y'all what I've been using so if you want to cover up…
  2. 0:10Evidenceby make is so good I literally just put a little bit I wish I would have done this as I was doing it but so I used my Too Faced concealer in Golden…
  3. 0:22Demoa little bit here a little bit here and then I took the skin tint and I just like put one pump here one pump here one pump here and one pump here…
  4. 0:45EvidenceI don't have any filter on right now this is how my skin looks there's nothing else on it but a little bit of concealer and the skin tint I've been…
  5. 1:04Call to actionthat are actually good for your skin so I'll link it in the card if you guys want to get it
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

6 found

Hooks that opened the top videos

  • “I ain't turning down nothing.”Statement1.6 sWatch4.4M views
  • “Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
  • “These are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.”Statement4.5 sWatch1.5k views
  • “I've been getting a lot of compliments on my skin lately and I just wanted to show y'all what I've been using so if you want to cover up imperfections or give your skin a glass look it's skin tint”Result first10 sWatch50 views

Sales

Sold per dayLighter bars are averages over several days.

Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat + Humidity Resistant | Undetectable, Natural Finish: sold per day

Total sold

Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat + Humidity Resistant | Undetectable, Natural Finish: total sold

Price

Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat + Humidity Resistant | Undetectable, Natural Finish: price

New reviews

Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat + Humidity Resistant | Undetectable, Natural Finish: new reviews per day
Last 7 days
34
Since Jun 30
1,034
Verified buyers
100%
Sold per review
10

Concealer & Foundation

Rank by units sold
#18
Of 719 products
Price against the category
7% higher
Median $19.50

Selling about as much

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