Beauty & Personal CareMakeupConcealer & Foundation

Too Faced Too Faced Born This Way Soft Matte Foundation | Hydrating, Blurring, Waterproof Wear| All-Day Oil…

Rated 4.41,817 reviewsSold by Too Faced

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Sold: 1,318
Sold per day: +0.5
Price: $62.40
New reviews: –
Video views: 298k
Creators: 1

Updated Oct 21, 2026

Videos selling this

1 video

No. 11:15298k views

Statement3.2 s hook

“Things I could say, but you never really knew that.”

Script breakdown2 parts

0:22HookThings I could say, but you never really knew that.
0:25DemoBut you never really knew I felt this way? Wanna take it back? Wanna take it back? And there's no one to light it up? To brighten? There's no one to…

elizabethAug 26

HookProblemDemoEvidenceOfferCall to action

Creators selling this

1 found

elizabeth@elizmmakeup
Followers
122k
Videos
1
Views
298k
Likes
25k
Latest
Aug 26
298k
Also sells
+2 more

Hooks that opened the top videos

“Things I could say, but you never really knew that.”Statement3.2 sWatch298k views

How similar products are sold

8 videos, 5 products

Usual openingQuestion3 of 8 videos

Hook length4.5 sTypical

Deal mentioned at0:001 of 8 videos

Asks to buy at1:564 of 8 videos

Video length0:30Typical

0:054.4M views

Statement1.6 s hook

“I ain't turning down nothing.”

Script breakdown2 parts

0:00HookI ain't turning down nothing.
0:02DemoI turn nothing into something. Little baby on the dead loaves

AmarviaMay 14

Too Faced Born This Way Super Coverage Multi-Use Concealer…

0:103.9M views

Question4.5 s hook

“What I'm really interested in is love.”

Script breakdown2 parts

0:01HookWhat I'm really interested in is love.
0:07DemoYou might say I'm addicted to love.

amber °‧ 𓆝 𓆟 𓆞 ·｡May 25

Too Faced Born This Way Sunset Stripped Eye Shadow Palette…

0:171.5M views

Question5.9 s hook

“Girl, why does TikTok have this bundle of full size concealer and a mini for this price?”

Script breakdown3 parts

0:00HookGirl, why does TikTok have this bundle of full size concealer and a mini for this price?
0:08DemoThat, girl is insane to me.
0:10Call to actionBecause right here, it's so much more expensive to buy these two when you guys can get this on TikTok Shop.

Braedy 🩶Dec 21

Too Faced Born This Way Super Coverage Concealer Full Size…

0:09568k views

Problem first3.7 s hook

“I hate that some boys think we're lying to them when we wear makeup.”

Script breakdown2 parts

0:00HookI hate that some boys think we're lying to them when we wear makeup.
0:04DemoLike it's not my fault you're stupid enough to believe that my sparkly eyelids are real.

moJun 26

Too Faced Born This Way Natural Nudes Mini Eye Shadow…

7:36500k views

Command2.5 s hook

“Get ready with me while I answer some of y'all's questions.”

Script breakdown31 parts

0:00HookGet ready with me while I answer some of y'all's questions.
0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
0:34EvidenceSo I've been here since high school, senior year, high school.
0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
0:55EvidenceMy mom had a lot of issues.
0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
2:00EvidenceBorn this way concealer. My mom always favored my brother.
2:04DemoShe was always jealous of me.
2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
2:13EvidenceI am always, always proud of my kids no matter what.
2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
2:56Evidenceit's crazy. My dad is still here.
2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
3:41EvidenceI love this stuff. Very, very,
3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
7:33DemoAnd that is all I have time for today.

Valerie RogersMay 13

Too Faced Born This Way Super Coverage Multi-Use Concealer…

0:42359k views

Command5.6 s hook

“Look at this two faced soft blur powder.”

Script breakdown3 parts

0:01HookLook at this two faced soft blur powder.
0:08DemoIt is a setting powder and it has a mirror up top and then the powder is below. They had do have different shades of this powder and it is so…
0:40Call to actionIf you're interested, make sure to check it out.

🩷💜Dec 7

Too Faced Born This Way Soft Blur Flexible Finish Setting…

3:4116k views

Statement4.5 s hook

“I think we are long overdue for a update on my life.”

Script breakdown11 parts

0:00HookI think we are long overdue for a update on my life.
0:05DemoI figure I do my makeup and then update everybody born this way.
0:09EvidenceSunset stripped. I'm obsessed.
0:12DemoLook at this. The best nudes, the best nude colors. If you are a nude girl like I am. Um, I love this. This is a great wedding palette.
0:22EvidenceSun Chaser. My daughter graduated high school, um, and right now we are getting ready.
0:27DemoToday's my day off because we are going to get everything set up for her graduation party tomorrow. I'll tell you what, it's such a strange thing…
1:27EvidenceOkay. By the way, my daughter graduated with Busi's son.
1:34DemoLove it. So today we have to run and get All of the food, like the desserts and stuff, have to be picked up. Oh, and the cake from Paige's pantry…
3:04EvidenceI can't even show you all the best thing that I'm wearing today. Cool mom's club. It's perfect cause I'm a cool mom.
3:13Call to actionI better be the best. Damn, mom, I went grab this cause I'm gonna wear this today. I couldn't wear it yesterday.
3:17DemoI am wearing it today. Okay, this is the finished look. Not bad. Love it. I'm gonna go to pick up her dress, then her cake, meet my best friends,…

andabottleofwineMay 23

Too Faced Born This Way Sunset Stripped Eye Shadow Palette…

3:1914k views

Question7.7 s hook

“are ready for today's promotion well let's go with the body month number and cremita let's see what it smells like”

Script breakdown14 parts

0:00Hookare ready for today's promotion well let's go with the body month number and cremita let's see what it smells like
0:09Demooh I don't even need to spray it ay it smells good smells like strawberry watermelon as tropical like the beach, the sun, the sea, all that and this…
0:22Evidencesmell the same eh let me tell you that my daughter has the entire collection.
0:26Problemof the january sun and he loves it he is by the superpigmentation smell it hurts the smell smell smells all day long and remains in your body.
0:35Evidenceon your clothes wherever only this ten out of ten see what too face sent me I've been wanting this palette for a while now plebes see ay son neutral…
0:58Demobeautiful as a man So this one is definitely ten out of ten see bet sent me this skin care ah I am very excited to start your treatments.
1:09Evidenceas you know I love it everything related to skin care so we have the one that helps you whiten I hope it is true because I love everything that…
1:21Demoit fascinates me like this if I scratch a pimple I know it will be eliminated eh this is for skin whitening for sensitive skin and it contains…
1:32Evidenceoh i'm so exevering this deep cleansing oh I've been waiting for it for two weeks this if you have such pimples or those little black dots, it…
1:48DemoI don't know how I get pimples on the back and is make like little black balls and then I'll be sniffing it.
1:54EvidenceI am very excited I've looked at the reviews ten out of ten I still don't know but we need to talk to them see this little ring sent to me with the…
2:16Demoserum with illuminator yes it is said illuminator or how it illuminates on the face is to see how beautiful I already want to penetrate it as it…
2:29Evidencesuperb before makeup see what mac sent me is a concealer and this is a tanner ay i love mac i love it i love it it fascinates me
2:41Demoevery time she sends me hers than her little things this is a liquid bronzer the liquid you put on here you make a delicious how beautiful see what…

Doña ReclamosMay 12

Too Faced Born This Way Sunset Stripped Eye Shadow Palette…

Hooks that opened them

“I ain't turning down nothing.”Statement1.6 sWatch4.4M views
“What I'm really interested in is love.”Question4.5 sWatch3.9M views
“Girl, why does TikTok have this bundle of full size concealer and a mini for this price?”Question5.9 sWatch1.5M views
“I hate that some boys think we're lying to them when we wear makeup.”Problem first3.7 sWatch568k views
“Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
“Look at this two faced soft blur powder.”Command5.6 sWatch359k views
“I think we are long overdue for a update on my life.”Statement4.5 sWatch16k views
“are ready for today's promotion well let's go with the body month number and cremita let's see what it smells like”Question7.7 sWatch14k views