English中文
English简体中文
Sign in
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation - 24 Hour, Longwearing, Waterproof, Hydrating Liquid Foundation

Beauty & Personal CareMakeupConcealer & Foundation

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation - 24 Hour, Longwearing, Waterproof…

Rated 4.52,119 reviewsSold by Too Faced

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
3,442
Sold per day
+9.8
Price
$62.40
New reviews
–
Video views
10k
9 videos
Creators
6
Found so far

Updated Oct 19, 2026

Videos selling this

9 videos
Usual openingStatement3 of 5 videos
Hook length4.7 sTypical
Deal mentioned at0:232 of 5 videos
Asks to buy at0:514 of 5 videos
Video length0:53Typical
Play video0:321.2k views
Question2.3 s hook
“Do I have on foundation or is this skincare?”
Script breakdown6 parts
  1. 0:00HookDo I have on foundation or is this skincare?
  2. 0:02DemoIt's foundation. This is born this way by 2 faced and they claim it's undetectable. So I tested it. Girl, it is. Look, watch this transformation.…
  3. 0:15EvidenceIf you are my skin tone, if you have a peach or a red undertone, because I have a red tattoo right here, get this colour. Get honey.
  4. 0:20DemoIt's medium to full coverage, but it's so light. It does not feel like I have on makeup. It's not caking. It's not creaky.
  5. 0:26OfferI am impressed. And you know, Black Friday is around the corner.
  6. 0:30Call to actionCheck the orange shopper cart for any sales. You are welcome.
Thee Ascension BaeOct 25
Play video0:161.1k views
✨ Unifica tu piel con la base Born This Way de Too Faced: cobertura de media a completa con acabado natural.…
solOct 20
Play video0:53906 views
Statement4.7 s hook
“I have never used Born This Way Foundation and we're gonna test it cause they say it's undetectable.”
Script breakdown5 parts
  1. 0:00HookI have never used Born This Way Foundation and we're gonna test it cause they say it's undetectable.
  2. 0:05DemoThis is in colour honey. I do like that it has glycerin and vitamin C in it. You know me. I'm a skincare girly. This is nice. It looks like it's not…
  3. 0:28EvidenceVery impressive. If you are my skin tone, get honey. Honey is literally a perfect colour for us. Look how it just disappeared. My bump. It's…
  4. 0:40DemoI do not like heavy makeup that cancels out my skincare. This is gorgeous. If you have not tried the born this way 2 faced Foundation, baby girl.…
  5. 0:52Call to actionI'm in love. I'm gonna link this in the orange apple cart below.
Thee Ascension BaeOct 25
Play video1:16887 views
Statement5.8 s hook
“We're gonna try three Christmas gifts, all from Too Faced Killer Liner, the matte blurring bronzer and the sculpting stick.”
Script breakdown3 parts
  1. 0:00HookWe're gonna try three Christmas gifts, all from Too Faced Killer Liner, the matte blurring bronzer and the sculpting stick.
  2. 0:06DemoI already put on the Born This Way Foundation. In colour, honey. And she is stunning. Now we're gonna try the contour stick. Ooh, that's creamy. And…
  3. 1:12Call to actionCame in a gift set. And then I have the link for this one, too. I'm gonna put everything in the orange app. Card.
Thee Ascension BaeOct 26
Play video0:56549 views
Statement2.8 s hook
“Today we're going in with the Too Faced Born This Way Foundation.”
Script breakdown7 parts
  1. 0:00HookToday we're going in with the Too Faced Born This Way Foundation.
  2. 0:03DemoIt's a medium to full coverage, and so we're gonna try it out. I've always like different shades depending on if I'm tan or not, but I got the shade…
  3. 0:20OfferIt does feel very, very light, which I like the redness coverage 100%.
  4. 0:26DemoAnd look how beautiful that looks. Lightweight and also buildable in case you want more coverage. But I think it's doing a fantastic job as is. Bye…
  5. 0:40EvidenceI'm excited to put everything else on and then I'll show you the finished result. Such a beautiful base to build off of.
  6. 0:44DemoEverything is going on so beautifully. Final look. Absolutely love this foundation. It was so buildable and so beautiful.
  7. 0:51Call to actionI'll link it down below. I'm using the shade vanilla. I'll link it right here. It's absolutely stunning foundation.
SavannahOct 21
Play video0:19521 views
Result first11.8 s hook
“I have been using this foundation for literally so many years yeah it is of course what I'm wearing it is a Too Faced born this way this formula y'all is so beautiful it is blurring it is not cakey it's not drying…”
Script breakdown2 parts
  1. 0:00HookI have been using this foundation for literally so many years yeah it is of course what I'm wearing it is a Too Faced born this way this formula…
  2. 0:12Demoon I'm telling you this formula is so freaking beautiful and it's great for all skin types y'all even if you have mature skin if you guys haven't…
loreMay 2
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

6 found

Hooks that opened the top videos

  • “Do I have on foundation or is this skincare?”Question2.3 sWatch1.2k views
  • “I have never used Born This Way Foundation and we're gonna test it cause they say it's undetectable.”Statement4.7 sWatch906 views
  • “We're gonna try three Christmas gifts, all from Too Faced Killer Liner, the matte blurring bronzer and the sculpting stick.”Statement5.8 sWatch887 views
  • “Today we're going in with the Too Faced Born This Way Foundation.”Statement2.8 sWatch549 views
  • “I have been using this foundation for literally so many years yeah it is of course what I'm wearing it is a Too Faced born this way this formula y'all is so beautiful it is blurring it is not cakey it's not drying…”Result first11.8 sWatch521 views

Sales

Sold per dayLighter bars are averages over several days.

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation - 24 Hour, Longwearing, Waterproof, Hydrating Liquid Foundation: sold per day

Total sold

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation - 24 Hour, Longwearing, Waterproof, Hydrating Liquid Foundation: total sold

Price

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation - 24 Hour, Longwearing, Waterproof, Hydrating Liquid Foundation: price

Concealer & Foundation

Rank by units sold
#159
Of 719 products
Price against the category
220% higher
Median $19.50

Selling about as much

UCANBE 2-in-1 Foundation & Concealer Cosmetic (01 Fair Ivory) - Full Coverage Matte Pump, Hyaluronic Acid, Long-Lasting Waterproof Transfer Proof, Gluten Free, Fragrance Free, for Oily Skin, Flawless Base Makeup ProductsUCANBE 2-in-1 Foundation & Concealer Cosmetic (01 Fair Ivory)…12 a day3,588 sold$11.98bareMinerals BarePro 24HR Skin-Perfecting Powder Foundation - Talc-Free, All-Day Natural Matte Finish, Transfer-Proof, For All Skin Types, HypoallergenicbareMinerals BarePro 24HR Skin-Perfecting Powder Foundation…7 a day3,545 sold$54.60BEAUTY GLAZED Softly Full Coverage Concealer - Full Coverage for Acne, Dark Spots, Circles & BlemishesBEAUTY GLAZED Softly Full Coverage Concealer - Full Coverage…4 a day3,493 sold$15.60Dual-ended Eraser Foundation Stick 2-in-1 Nose Shadow Fixer Concealer for Acne Marks Highlighting Makeup Cosmetic 01# Ivory Shade Color Changing Full Coverage 01#Ivory tiktokshopspringglowupDual-ended Eraser Foundation Stick 2-in-1 Nose Shadow Fixer…0.7 a day3,390 sold$7.97Yummy Skin Lift & Flex ConcealerYummy Skin Lift & Flex Concealer1.7 a day3,292 sold$42.90Jones Road | What The FoundationJones Road | What The Foundation12 a day3,290 sold$59.80

More from this shop

Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat + Humidity Resistant | Undetectable, Natural FinishToo Faced Born This Way Super Coverage Multi-Use Concealer…87.5 a day79,760 sold$20.80Too Faced Born This Way Sunset Stripped Eye Shadow Palette | 12 Warm Shades for Stunning Day-to-Night Looks | Highly Pigmented, Matte + Shimmer FinishToo Faced Born This Way Sunset Stripped Eye Shadow Palette | 12…138 a day17,843 sold$67.60Too Faced Born This Way Super Coverage Concealer Full Size & Travel Size Duo | 24 Hour, Crease-Proof, Full-Coverage Wear | Hydrating Concealer for Dark Circles and Blemishes with Natural FinishToo Faced Born This Way Super Coverage Concealer Full Size &…43 a day10,404 sold$67.60Too Faced Born This Way The Natural Nudes Eye Shadow Palette | Creamy, Highly Pigmented, Blendable, Matte, Shimmer, Metallic, Sparkle ShadesToo Faced Born This Way The Natural Nudes Eye Shadow Palette…2 a day7,595 sold$74.10Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick | 12 Hour, Mult-Use Formula | Buildable, Lightweight, Natural Satin FinishToo Faced Chocolate Soleil Melting Bronzing & Sculpting Stick…5 a day6,932 sold$45.50Too Faced Cloud Crush Blurring Blush | Buildable, Blendable Powder | Ultra-Smooth Velvety Formula | Diffused, Soft-Focus Natural FinishToo Faced Cloud Crush Blurring Blush | Buildable, Blendable…5 a day5,650 sold$41.60

Report a wrong numberRequest removalHow we measure