Tower 28 Swipe Serum Concealer - Shade 4.0 DTLA, Hydrating Coverage Makeup Products for Sensitive Skin…

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Updated Oct 22, 2026

How similar products are sold

7 videos, 2 products

Usual openingStatement2 of 4 videos

Hook length3.8 sTypical

Deal mentioned at0:043 of 4 videos

Asks to buy at1:323 of 4 videos

Video length1:27Typical

0:29142k views

Result first4.2 s hook

“My husband is going to kill me, but honestly it might just be worth it.”

Script breakdown4 parts

0:00HookMy husband is going to kill me, but honestly it might just be worth it.
0:04OfferTower 28 is having their Super Brand Day sale and this is the lowest I've ever seen them put their products on sale. All of their bundles have extra…
0:17DemoSkincare, makeup, lip gloss, everything. He should be happy though because I just saved us a ton of money.
0:23OfferThe sale ends on the 15th and you're getting a free gift with purchase. I'll have all of these linked below if you guys wanna try to get your hands…

Katie ❤️Jun 11

Tower 28 Swipe and Set Bundle - Swipe Serum Concealer &…

2:54114k views

Statement1.9 s hook

“All of my empties from the past 30 days.”

Script breakdown15 parts

0:00HookAll of my empties from the past 30 days.
0:02DemoAnd if I would repurchase them or if I have already. Listen, I know she's a little pricey, but the Osea body wash is insane. All of their products…
0:19OfferI already have another one, and I ordered another one, panicking, because I thought that the app was gonna go away, and I thought the deals are…
0:26DemoSo I got a couple more. So, yes, I've emptied this one. I'm already onto this one.
0:29OfferThis stuff is incredible. If you can't even afford the device, which I really think everybody should get their hands on it, because it's changed my…
0:37DemoUsing this with the medicube is absolutely heaven. Another medicube product, their Glow Booster serum is insane. If you mix both of these together…
0:59ProblemI literally. Hair glosses never work for me.
1:01EvidenceI've tried so many, and I've had To tell so many brands, like, hey, it didn't work for me, um.
1:05DemoAnd they never like that, but this one. This one works. All right. We have seen me talk about this a million times. The it cosmetics CC Nude Glow. I…
1:20EvidenceI am obsessed with this. I love all of their formulas. I love mixing all of the formulas. Like, I will mix this one with the full coverage one.…
1:29OfferYou can get two for 38 bucks instead of two for $97.
1:32Call to actionSo that'll be in the links down below.
1:34DemoIf I could recommend you one foundation that is glowy with SPF, safe for acne skin, makes your skin look like skin, but, like, so much better, like,…
2:48Call to actionAll of these products will be linked down below.
2:50OfferI love all of these products and they are all 100% repurchasing products.

Hal🤍Feb 1

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

2:253.3k views

Statement11.2 s hook

“if you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work with your dry skin this one will”

Script breakdown9 parts

0:00Hookif you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work…
0:11Demookay this is the Tower 28 Serum Concealer I use the shade Noho I am using the flawless concealer hack I don't think I'll ever be able to do…
0:47Problemokay if you really struggle with the fine lines and everything sitting and settling
0:53Evidencethis is one that I highly recommend you try so this is the spray that I'm using this is the newest drop from them Italian Truffle Oil Honey this…
1:04Demospray it on your brush and then blend your concealer this used to be one of my favorite concealers until I found the other one but I probably will…
1:20Evidencejust cause my skin will get drier naturally but if I want a dewier finish like today I'm wearing a skin tint I prefer this concealer okay
1:36Demoso this is another one that is worth a try again if you have drier skin and you really have you know trouble with the fine lines wrinkles under the…
2:11Call to actionbut this blends beautifully so I will link this one give it a try it is really really good I have like three concealers that I swear by and this is…
2:21Demoagain it gives a more dewy finish if you're somebody that doesn't like to set down with powder this one is really really nice

Lush OctoberOct 11

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

0:151.8k views

Offer first3.4 s hook

“Last chance, y'all to take advantage of this crazy deal.”

Script breakdown4 parts

0:00HookLast chance, y'all to take advantage of this crazy deal.
0:04OfferThis type of sale doesn't come around often.
0:06DemoSo if you don't act quick, it will be gone before you know it. These are the last few hours you're going to regret not taking advantage.
0:13Call to actionSo tap on the shopping cart and buy, right?

FinnOct 20

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

0:374.7k views

During the colder seasons, I prefer to do a full face of makeup 🤫 #andytisu #makeuptutorial

ANDREAAAOct 20

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

0:32100 views

@Tower 28 Beauty serum concealer! #tower28 #tiktokshopcybermondaysale #tiktokshopblackfriday…

Veronica • TTS Girly Finds🌸🫧Oct 21

Tower 28 Swipe and Set Bundle - Swipe Serum Concealer &…

0:2723 views

@Tower 28 Beauty #tower28beauty #tiktokshopcybermondaysale #tiktokshopblackfriday #discoveryourgift…

Veronica • TTS Girly Finds🌸🫧Oct 22

Tower 28 Swipe and Set Bundle - Swipe Serum Concealer &…

Hooks that opened them

“My husband is going to kill me, but honestly it might just be worth it.”Result first4.2 sWatch142k views
“All of my empties from the past 30 days.”Statement1.9 sWatch114k views
“if you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work with your dry skin this one will”Statement11.2 sWatch3.3k views
“Last chance, y'all to take advantage of this crazy deal.”Offer first3.4 sWatch1.8k views