Beauty & Personal CareMakeupConcealer & Foundation

Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage…

Rated 4.72,733 reviewsSold by Tower 28 Beauty

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18 reviews this week, 22 last week

Odds of a breakout: 4%

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Sold: 32,172
Sold per day: +73
Price: $28.95
New reviews: 22
Video views: 125k
Creators: 6

Updated Oct 27, 2026

Videos selling this

6 videos

Usual openingStatement2 of 4 videos

Hook length7.3 sTypical

Deal mentioned at0:102 of 4 videos

Asks to buy at1:323 of 4 videos

Video length1:27Typical

No. 12:54114k views

Statement1.9 s hook

“All of my empties from the past 30 days.”

Script breakdown15 parts

0:00HookAll of my empties from the past 30 days.
0:02DemoAnd if I would repurchase them or if I have already. Listen, I know she's a little pricey, but the Osea body wash is insane. All of their products…
0:19OfferI already have another one, and I ordered another one, panicking, because I thought that the app was gonna go away, and I thought the deals are…
0:26DemoSo I got a couple more. So, yes, I've emptied this one. I'm already onto this one.
0:29OfferThis stuff is incredible. If you can't even afford the device, which I really think everybody should get their hands on it, because it's changed my…
0:37DemoUsing this with the medicube is absolutely heaven. Another medicube product, their Glow Booster serum is insane. If you mix both of these together…
0:59ProblemI literally. Hair glosses never work for me.
1:01EvidenceI've tried so many, and I've had To tell so many brands, like, hey, it didn't work for me, um.
1:05DemoAnd they never like that, but this one. This one works. All right. We have seen me talk about this a million times. The it cosmetics CC Nude Glow. I…
1:20EvidenceI am obsessed with this. I love all of their formulas. I love mixing all of the formulas. Like, I will mix this one with the full coverage one.…
1:29OfferYou can get two for 38 bucks instead of two for $97.
1:32Call to actionSo that'll be in the links down below.
1:34DemoIf I could recommend you one foundation that is glowy with SPF, safe for acne skin, makes your skin look like skin, but, like, so much better, like,…
2:48Call to actionAll of these products will be linked down below.
2:50OfferI love all of these products and they are all 100% repurchasing products.

Hal🤍Feb 1

0:374.7k views

During the colder seasons, I prefer to do a full face of makeup 🤫 #andytisu #makeuptutorial

ANDREAAAOct 20

2:253.3k views

Statement11.2 s hook

“if you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work with your dry skin this one will”

Script breakdown9 parts

0:00Hookif you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work…
0:11Demookay this is the Tower 28 Serum Concealer I use the shade Noho I am using the flawless concealer hack I don't think I'll ever be able to do…
0:47Problemokay if you really struggle with the fine lines and everything sitting and settling
0:53Evidencethis is one that I highly recommend you try so this is the spray that I'm using this is the newest drop from them Italian Truffle Oil Honey this…
1:04Demospray it on your brush and then blend your concealer this used to be one of my favorite concealers until I found the other one but I probably will…
1:20Evidencejust cause my skin will get drier naturally but if I want a dewier finish like today I'm wearing a skin tint I prefer this concealer okay
1:36Demoso this is another one that is worth a try again if you have drier skin and you really have you know trouble with the fine lines wrinkles under the…
2:11Call to actionbut this blends beautifully so I will link this one give it a try it is really really good I have like three concealers that I swear by and this is…
2:21Demoagain it gives a more dewy finish if you're somebody that doesn't like to set down with powder this one is really really nice

Lush OctoberOct 11

0:151.8k views

Offer first3.4 s hook

“Last chance, y'all to take advantage of this crazy deal.”

Script breakdown4 parts

0:00HookLast chance, y'all to take advantage of this crazy deal.
0:04OfferThis type of sale doesn't come around often.
0:06DemoSo if you don't act quick, it will be gone before you know it. These are the last few hours you're going to regret not taking advantage.
0:13Call to actionSo tap on the shopping cart and buy, right?

FinnOct 20

0:291k views

Result first11.6 s hook

“receive this coverage under the eye see nothing more how it blends so easily and gives you such beautiful coverage I love to use this concealer of the brand tara twenty a if you don't know tara twenty”

Script breakdown2 parts

0:00Hookreceive this coverage under the eye see nothing more how it blends so easily and gives you such beautiful coverage I love to use this concealer of…
0:12Demoa has superb skin care ingredients this concealer does not nothing more is for this area eye but you can also use it to lengthen your eyebrows. as…

NATALiE OViEDO #TTSHOPOct 14

257 views

👆Jul 7

HookProblemDemoEvidenceOfferCall to action

Creators selling this

6 found

Hal🤍@hallie_grace8
Followers
130k
Videos
1
Views
114k
Likes
5.7k
Latest
Feb 1
114k
Also sells
+18 more
ANDREAAA@andytisu
Followers
49k
Videos
1
Views
4.7k
Likes
66
Latest
Oct 20
4.7k
Also sells
+8 more
Lush October@lushoctober
Followers
453k
Videos
1
Views
3.3k
Likes
139
Latest
Oct 11
3.3k
Also sells
+24 more
Finn@notflnnn
Followers
8.6k
Videos
1
Views
1.8k
Likes
2
Latest
Oct 20
1.8k
Also sells
+5 more
NATALiE OViEDO #TTSHOP@natalieoviedo_ttshop
Followers
12k
Videos
1
Views
1k
Likes
6
Latest
Oct 14
1k
Also sells
+2 more
👆@caleshopfinds
Followers
23k
Videos
1
Views
257
Likes
0
Latest
Jul 7
257
Also sells

Hooks that opened the top videos

“All of my empties from the past 30 days.”Statement1.9 sWatch114k views
“if you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work with your dry skin this one will”Statement11.2 sWatch3.3k views
“Last chance, y'all to take advantage of this crazy deal.”Offer first3.4 sWatch1.8k views
“receive this coverage under the eye see nothing more how it blends so easily and gives you such beautiful coverage I love to use this concealer of the brand tara twenty a if you don't know tara twenty”Result first11.6 sWatch1k views