Beauty & Personal CareMakeupBlush

True Match Lumi Le Liquid Blush, Intense Lightweight Blush Formula With Liquid Pigments, L'Oreal Paris

Rated 4.344 reviewsSold by L’Oréal Paris

No Score yetA product gets a Score after 4 weeks of review history.

Sold
422
Sold per day
+0.2
Price
$18.99
New reviews
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Updated Oct 20, 2026

How similar products are sold

4 videos, 1 product
Usual openingStatement3 of 4 videos
Hook length2.7 sTypical
Deal mentioned at1:071 of 4 videos
Asks to buy at1:332 of 4 videos
Video length1:38Typical
Play video2:42435k views
Statement4 s hook
“This to this. A full face from a TikTok shop.”
Script breakdown16 parts
  1. 0:00HookThis to this. A full face from a TikTok shop.
  2. 0:04DemoLet's get into it. Everyone talks about the pink Elf primer, the blue one, the power grip. I gotta get more. We're going in with that first. And as…
  3. 0:17EvidenceWhen I use this primer, my makeup stays on a lot longer.
  4. 0:19DemoLet it set for a second, let it get nice and sticky for the skin. I mix these two shade, 9:02 of the Lumie Glow Lotion, 1:10 of the House Labs…
  5. 0:36EvidenceListen, since we've had our kids, we have only gone out once, and it was exactly a year ago for my husband's birthday.
  6. 0:42DemoSo, um. Look, I don't know what got into us, but we're going out. Listen, if you're terrible at makeup like me, this, say, bronzer, it blends out…
  7. 1:09EvidenceAs someone who's normally really pale, I love this shade on myself.
  8. 1:13DemoAriel's Blurfection Powder to Lock everything in and set it. And also to brighten up my under eyes, l'oreal's brow lamination. It's basically…
  9. 1:33EvidenceApparently, somebody did beach waves in a show recently, and everyone's just finding out about beach waves. Honey, I've been crimping my hair since…
  10. 1:42DemoDid I just age myself? Yeah, I use a Mickey and Minnie Mouse brush. All right, I don't want to hear it, then from nobody. I've got a two year old,…
  11. 2:02Call to actionSo I'll link everything that's in the TikTok shop on this video.
  12. 2:06DemoNow, most people already scrolled, and they're missing my secret, which is this hairspray.
  13. 2:09EvidenceEvery time I put it in my hair and then walk past somebody, they ask me what that smell is.
  14. 2:14DemoBecause if you've never smelled this before, and if you have smelled it, then you know what I mean. You actually watch this? Far and you saw my…
  15. 2:33Call to actionI will link everything that I use down below in the TikTok shop.
  16. 2:36DemoI gotta get dressed because I'm going on a date. The guys, like, totally in love with me. Like, whatever. It's pretty serious, I'd say.
True Match Lumi Glotion Natural Glow Enhancer, Face & Body…
Play video5:23309k views
Statement2.9 s hook
“Updated go to makeup routine starting with skin prep.”
Script breakdown30 parts
  1. 0:00HookUpdated go to makeup routine starting with skin prep.
  2. 0:03EvidenceI don't do a lot, but I use this under eye cream from Ulla Henrickson. I found it helps brighten.
  3. 0:09DemoIt also helps moisturize that my makeup doesn't crease or get dry under my eyes as easily. Skin Farm High Beam Brightening Lotion.
  4. 0:16EvidenceFor the base of my makeup, I've been using the L'oreal Lumi Glow Potion. This is the shade medium.
  5. 0:21DemoI haven't really been wearing a full face of foundation lately. I feel like this gives a really nice sheer coverage now.
  6. 0:27EvidenceI've been using this specific concealer just for, like, Spot Treatment Tart Ultra Creamy Shape Tape, and then this one is the Radiant Shape Tape.
  7. 0:34DemoHowever, I recently bought this from TikTok Shop. It's their new cream concealer.
  8. 0:40EvidenceI feel like this just completely blurs my skin. This is what I wore yesterday in my videos and I had people ask about what I was wearing on my skin,…
  9. 0:54DemoYou can see up close, no filter, how this is blending out. I take any of the excess product, bring it up onto my eyelid.
  10. 1:02EvidenceHere's what my skin looks like on this side after blending it all out.
  11. 1:05Call to actionI'll link this product on TikTok Shop.
  12. 1:07OfferThey're running a deal right now where it's in a bundle with a tubing mascara and a free Brush! I'm so annoyed because I bought this before they…
  13. 1:16EvidenceMy bronzer I'm using shade 2 of the Dibs Duo stick.
  14. 1:19DemoI'm just adding a tiny little bit. This shade is definitely a lot warmer than some of their other shades.
  15. 1:25Call to actionUsing a fluff dense brush, I'm just gonna tap this in.
  16. 1:28DemoTrying to keep this placement too so I don't just end up with a big orange cheek. Then for my blush I'm just turning it around using the opposite…
  17. 1:47EvidenceMy friend Emily is here! Okay then I set all the cream products with a powder. Normally I use this one from Laura Mercier.
  18. 1:54DemoIt's just translucent, no color, but I just got this one from Kosas which is like light pink, and I think this is supposed to be extra brightening…
  19. 2:10EvidenceAnd then I set all around like any of the lines that would crease right by my smile lines around my nose. But I'm using the Laura Mercier for here…
  20. 2:20DemoFor Blush. I'm bringing back some of the color. This is the kosas. Uh, butterflies. Whoa, whoa. Oh, my god. I love having a bright bubblegum pink…
  21. 2:38EvidenceFor bronzer, I've been using this one from Too Faced.
  22. 2:40DemoIt's the Sun Bunny, big fluffy brush, and then I just go over wherever I added the cream. This highlighter from JOA Cosmetics. The shade is skinny…
  23. 2:52ProblemI love it. I hate chunky, sparkly highlighters.
  24. 2:57DemoCupid's bow chin. Honestly, everywhere.
  25. 3:01ProblemI've been struggling with my eyebrows lately, cause I'm trying to grow them out, but they're kind of at, like, a weird stage. So I just use a clear…
  26. 3:13Demolay them into place. While my eyebrows are dry, I do. My eyes. I'm just using the bronzer that I used on my cheeks all over my eyelid, and then…
  27. 3:40EvidenceThen I use my fingertip, and I just kind of, like, pull It out to make a tiny little wing, and then lately I've been adding this to my lower…
  28. 3:54DemoI don't. I just try to fill in like the natural shape, I guess. Black mascara on the top. This one is from Winky Lux, so extra let that dry for a…
  29. 4:54EvidenceI love this color. And there you go. Oh, one last thing. Set your makeup So it lasts all day.
  30. 5:00DemoThis is the new DIB's setting spray. I absolutely love it. It smells so freaking good. I wanna drink it so bad. I put quite a bit on. It's…
True Match Lumi Glotion Natural Glow Enhancer, Face & Body…
Play video0:331.5k views
Statement1.9 s hook
“Ignore the jackhammering noise going on outside.”
Script breakdown4 parts
  1. 0:01HookIgnore the jackhammering noise going on outside.
  2. 0:03EvidenceI've been mixing the Lumie Glow in.
  3. 0:05DemoInto all of my foundation all summer long, and I have never gotten so many compliments. I literally just put it on like this, or I'll mix it up on…
  4. 0:25EvidenceJust my skin. A little Loomi glow and the lawless. Forget the filler foundation. Also, we are closer to my skin now.
True Match Lumi Glotion Natural Glow Enhancer, Face & Body…

Hooks that opened them

  • “This to this. A full face from a TikTok shop.”Statement4 sWatch435k views
  • “Updated go to makeup routine starting with skin prep.”Statement2.9 sWatch309k views
  • “Ignore the jackhammering noise going on outside.”Statement1.9 sWatch1.5k views
  • “Can we bring these back and save some money for Christmas?”Question2.5 sWatch933 views

Sales

Sold per dayLighter bars are averages over several days.

True Match Lumi Le Liquid Blush, Intense Lightweight Blush Formula With Liquid Pigments, L'Oreal Paris: sold per day

Total sold

True Match Lumi Le Liquid Blush, Intense Lightweight Blush Formula With Liquid Pigments, L'Oreal Paris: total sold

Price

True Match Lumi Le Liquid Blush, Intense Lightweight Blush Formula With Liquid Pigments, L'Oreal Paris: price

Blush

Rank by units sold
#263
Of 735 products
Price against the category
About the median
Median $18.95

Selling about as much

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