Beauty & Personal CareMakeupPowder

Infallible Blur-fection Setting Powder: 24-Hour Wear, Transfer-Resistant, and Lightweight for a Flawless…

Rated 4.54,833 reviewsSold by L’Oréal Paris

No Score yetA product gets a Score after 4 weeks of review history.

Sold
57,517
Sold per day
+39
Price
$19.99
New reviews
–
Video views
28M
12 videos
Creators
12
Found so far

Updated Oct 22, 2026

Videos selling this

12 videos
Usual openingStatement7 of 9 videos
Hook length4.9 sTypical
Deal mentioned at0:243 of 9 videos
Asks to buy at1:205 of 9 videos
Video length1:38Typical
Play videoNo. 11:3827M views
Question5.2 s hook
“Can we all agree that Kendall looked like an absolute goddess last night at the L'oreal Paris Le de Fil Le fashion show?”
Script breakdown10 parts
  1. 0:00HookCan we all agree that Kendall looked like an absolute goddess last night at the L'oreal Paris Le de Fil Le fashion show?
  2. 0:05DemoI actually got to watch it from the watch party in New York City where I then took a makeup master class to learn how to do the look. I'm gonna walk…
  3. 0:29EvidenceStart at the bottom and flick upwards, just following the growth of my hair to really just make it look like they're full. I'm using the shade dark…
  4. 0:36DemoNow I'm gonna do my base and come back to lock the under eye in place. I'm gonna go in with the Blurfection setting powder.
  5. 0:41EvidenceI love this one because it's talc free.
  6. 0:44DemoAnd look at the incredible blur before. After gonna modify that excess grease and that excess shine, but it's not gonna cut the glow. So we still…
  7. 0:59EvidenceThis one's new. I don't even curl my lashes when I wear this. Just blink. And wiggle.
  8. 1:04DemoThis makes the lashes look longer because it actually has a fiber technology to really just build on the lashes and making them look so much longer.…
  9. 1:31Call to actionI'm gonna link all the products that we used to create this look down below so that you guys can snag them.
  10. 1:35OfferAnd they're all super affordable too. Let me know if you recreate this look at home.
lexSep 30
Play video2:42435k views
Statement4 s hook
“This to this. A full face from a TikTok shop.”
Script breakdown16 parts
  1. 0:00HookThis to this. A full face from a TikTok shop.
  2. 0:04DemoLet's get into it. Everyone talks about the pink Elf primer, the blue one, the power grip. I gotta get more. We're going in with that first. And as…
  3. 0:17EvidenceWhen I use this primer, my makeup stays on a lot longer.
  4. 0:19DemoLet it set for a second, let it get nice and sticky for the skin. I mix these two shade, 9:02 of the Lumie Glow Lotion, 1:10 of the House Labs…
  5. 0:36EvidenceListen, since we've had our kids, we have only gone out once, and it was exactly a year ago for my husband's birthday.
  6. 0:42DemoSo, um. Look, I don't know what got into us, but we're going out. Listen, if you're terrible at makeup like me, this, say, bronzer, it blends out…
  7. 1:09EvidenceAs someone who's normally really pale, I love this shade on myself.
  8. 1:13DemoAriel's Blurfection Powder to Lock everything in and set it. And also to brighten up my under eyes, l'oreal's brow lamination. It's basically…
  9. 1:33EvidenceApparently, somebody did beach waves in a show recently, and everyone's just finding out about beach waves. Honey, I've been crimping my hair since…
  10. 1:42DemoDid I just age myself? Yeah, I use a Mickey and Minnie Mouse brush. All right, I don't want to hear it, then from nobody. I've got a two year old,…
  11. 2:02Call to actionSo I'll link everything that's in the TikTok shop on this video.
  12. 2:06DemoNow, most people already scrolled, and they're missing my secret, which is this hairspray.
  13. 2:09EvidenceEvery time I put it in my hair and then walk past somebody, they ask me what that smell is.
  14. 2:14DemoBecause if you've never smelled this before, and if you have smelled it, then you know what I mean. You actually watch this? Far and you saw my…
  15. 2:33Call to actionI will link everything that I use down below in the TikTok shop.
  16. 2:36DemoI gotta get dressed because I'm going on a date. The guys, like, totally in love with me. Like, whatever. It's pretty serious, I'd say.
Play video1:11126k views
Statement2 s hook
“I'm gonna show you how to do that on a budget.”
Script breakdown8 parts
  1. 0:03HookI'm gonna show you how to do that on a budget.
  2. 0:05DemoThis is the dupe to the glow recipe 1. This is mico beauty. Their dupes are so good. Before you add your concealer, your foundation or anything,…
  3. 0:24OfferIf you haven't tried the little puffer that use for powder, but like dry on wet products, look at this. Blending concealer isn't just affordable, it…
  4. 0:34Demothis tip. So when I cut my crease, so much easier. One of my favorite baby doll pinks from L'oreal. Blend it out. Try to avoid the nose bridge.
  5. 0:43OfferThis is from Kim. Cheap.
  6. 0:44DemoYou can make your own with blush and a really light concealer.
  7. 0:47OfferThe most affordable and it's actually waterproof liner in the market.
  8. 0:50DemoOne of the best tips I could give you is wait for your concealer to sit a bit, cause look how pretty most of the product is staying up here. While…
Play video0:4217k views
Statement5 s hook
“So I already finished applying my makeup, and then I put on this setting powder.”
Script breakdown3 parts
  1. 0:00HookSo I already finished applying my makeup, and then I put on this setting powder.
  2. 0:05DemoThis is the L'oreal powder. It's blur fections. Now, let's work out this side first. You see the difference in the skin right there? How it turns…
  3. 0:36Call to actionIf you need a good blurring powder, click that link down below to order yours today.
Play video2:014.6k views
Statement3.9 s hook
“I requested a bunch of auto approved samples and then went on vacation.”
Script breakdown4 parts
  1. 0:00HookI requested a bunch of auto approved samples and then went on vacation.
  2. 0:04DemoSo we're gonna do rapid fire auto approved samples. So this is what's in the box. First, these are a free gift with purchase. They're little, um,…
  3. 0:38EvidenceI've been noticing a lot of my aging lately, so that was the motivation for a lot of these requests.
  4. 0:43DemoI accidentally got one, two, three, four, five, six, six of these mascaras. So if you need mascara, let a girl know. This is a defy transfer setting…
Play video3:003.4k views
Statement10.1 s hook
“Had to show another video cause this is, like, so, so cute. Um, you can actually part this multiple ways, um,”
Script breakdown2 parts
  1. 2:08HookHad to show another video cause this is, like, so, so cute. Um, you can actually part this multiple ways, um,
  2. 2:18Democause it's a 13 by 6. Think what I'm gonna do when I take it off. Cause this is the first install. I'm gonna cut, like, a little bit more zigzag in…
Play video2:321.1k views
Statement4.9 s hook
“Y'all are asking for a base makeup tutorial slash makeup tutorial, so I'm gonna give it to you, but you better sit down and you better watch it.”
Script breakdown10 parts
  1. 0:00HookY'all are asking for a base makeup tutorial slash makeup tutorial, so I'm gonna give it to you, but you better sit down and you better watch it.
  2. 0:05DemoOnly thing I have on my face right now is a moisturizer. Okay? Could be any I. It doesn't have to be the one I use. Next, I like to use the…
  3. 0:22EvidenceGonna put two pumps on my skin so my makeup is stuck. Bitch, that's all I do.
  4. 0:28DemoI'm not gonna put a trillion of freaking creams on my damn face. I don't give a shit. This is what works for me. Okay, now I'm gonna use the L'oreal…
  5. 0:55EvidenceAnd the beauty blender that I'm using is the.
  6. 0:58DemoFrom the papa. Um. Papa, I don't know this is my color or not, but we're gonna fuck around and find out. Lie. I got, like, 30 million fucking studio…
  7. 1:20Call to actionJust a process. Okay, I'm gonna try to link the things that I can on this video, but I am trying to give names of the things I'm also using.
  8. 1:27DemoThis is the Lys bronzer stick. You're gonna lay all your creamy products down before you start powdering. I do want that cute cotton candy pink…
  9. 2:14EvidenceI love this blush down. I always get compliments for my blush and it's the attention seek.
  10. 2:18DemoGirl 1. This highlighter you will see from A mile away. This is. Is my favorite from Anastasia Beverly Hills. Then I set my face with the essence…
Play video0:35769 views
Result first2.6 s hook
“I'm gonna show you products that I use every single day.”
Script breakdown5 parts
  1. 0:00HookI'm gonna show you products that I use every single day.
  2. 0:03EvidenceAnd I'm doing them in order of, like, when I use them.
  3. 0:05DemoSo, for example, like, the Byoma Melting Balm, I use that before I get in the shower. My cleansers I use in the shower. And then once I get out of…
  4. 0:21EvidenceAnd then, of course, I use my SPF. And then I start going in with my makeup products. Now, all of these products, I'm not kidding you. I use them…
  5. 0:31DemoAnd I swear by all of these products. Let me know if you use any of these.
Play video0:52732 views
Statement5.2 s hook
“Reminder that you don't have to spend a bunch of money for a good setting powder.”
Script breakdown6 parts
  1. 0:00HookReminder that you don't have to spend a bunch of money for a good setting powder.
  2. 0:05DemoThis one is literally from L'oreal. Look at the way that instantly brightens, blurs, and sets my under eyes.
  3. 0:12OfferIt's literally under 20 bucks. Like what is up with some setting powders being over $50? Can get the same brightened blurred skin for a fraction of…
  4. 0:25DemoTruly sets my makeup in place all day. Just so stunning. I use shade 10 pink light. It looks crusty. I use it every day. And if you don't believe my…
  5. 0:45EvidenceSometimes I wear this one, sometimes I go pink, sometimes I mix that.
  6. 0:48Call to actionIt is just gorgeous. I'm gonna link it if you're on the hunt for a good blurring setting powder. Run, do not walk.
SylviaOct 18
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

12 found

Hooks that opened the top videos

  • “Can we all agree that Kendall looked like an absolute goddess last night at the L'oreal Paris Le de Fil Le fashion show?”Question5.2 sWatch27M views
  • “This to this. A full face from a TikTok shop.”Statement4 sWatch435k views
  • “I'm gonna show you how to do that on a budget.”Statement2 sWatch126k views
  • “So I already finished applying my makeup, and then I put on this setting powder.”Statement5 sWatch17k views
  • “I requested a bunch of auto approved samples and then went on vacation.”Statement3.9 sWatch4.6k views
  • “Had to show another video cause this is, like, so, so cute. Um, you can actually part this multiple ways, um,”Statement10.1 sWatch3.4k views
  • “Y'all are asking for a base makeup tutorial slash makeup tutorial, so I'm gonna give it to you, but you better sit down and you better watch it.”Statement4.9 sWatch1.1k views
  • “I'm gonna show you products that I use every single day.”Result first2.6 sWatch769 views
  • “Reminder that you don't have to spend a bunch of money for a good setting powder.”Statement5.2 sWatch732 views

Sales

Sold per dayLighter bars are averages over several days.

Infallible Blur-fection Setting Powder: 24-Hour Wear, Transfer-Resistant, and Lightweight for a Flawless Finish, L'Oréal Paris: sold per day

Total sold

Infallible Blur-fection Setting Powder: 24-Hour Wear, Transfer-Resistant, and Lightweight for a Flawless Finish, L'Oréal Paris: total sold

Price

Infallible Blur-fection Setting Powder: 24-Hour Wear, Transfer-Resistant, and Lightweight for a Flawless Finish, L'Oréal Paris: price

Powder

Rank by units sold
#8
Of 676 products
Price against the category
18% higher
Median $16.99

Selling about as much

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