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ULTA Beauty Collection Gel Eyeliner Pencil

Beauty & Personal CareMakeupEyeliner & Lipliner

ULTA Beauty Collection Gel Eyeliner Pencil

Rated 4.011 reviewsSold by Ulta Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
110
Sold per day
+2.6
Price
$11.71
New reviews
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Updated Oct 21, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement2 of 3 videos
Hook length4 sTypical
Video length0:36Typical
Play video0:36811k views
Statement6.4 s hook
“Something I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.”
Script breakdown4 parts
  1. 0:00HookSomething I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.
  2. 0:07DemoAnd it goes on not super thick, so it's, like, still subtle, but makes such a big difference. I mean, look at the difference. And this is…
  3. 0:24ProblemI low key struggle getting it off when I'm taking my makeup off, but I don't even mind. This is W3 W's new eyeliner, and I think it just came out.
  4. 0:32DemoAnd then shade chocolate. Absolutely amazing. I mean, are we kidding? I have a length.
verityJun 23
Waterproof Gel Eyeliner Pencil with Ultra Smooth…
Play video1:45127k views
Statement4 s hook
“That has to be the most pigmented white liquid liner I've ever seen in my life.”
Script breakdown5 parts
  1. 0:00HookThat has to be the most pigmented white liquid liner I've ever seen in my life.
  2. 0:04DemoI'm not kidding. Hi, Flight Crew. I'm so excited to announce that we are launching four new shades of our fan favorite eyeliner marker, and also 10…
  3. 0:30ProblemWas a struggle for me to find a pigmented enough pencil or marker that was vegan.
  4. 0:36EvidenceOur incredible team worked really hard on these formulas.
  5. 0:38DemoSuper high performance. They're waterproof, and they don't feather. We got as much payoff with the pigments as humanly possible. Make sure it's…
r.e.m. beautyJul 30
r.e.m. beauty by Ariana Grande at the borderline gel pencil…

Hooks that opened them

  • “Something I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.”Statement6.4 sWatch811k views
  • “That has to be the most pigmented white liquid liner I've ever seen in my life.”Statement4 sWatch127k views
  • “Say goodbye to raccoon eyes.”Command1.6 sWatch14k views

Sales

Sold per dayLighter bars are averages over several days.

ULTA Beauty Collection Gel Eyeliner Pencil: sold per day

Total sold

ULTA Beauty Collection Gel Eyeliner Pencil: total sold

Price

ULTA Beauty Collection Gel Eyeliner Pencil: price

Eyeliner & Lipliner

Rank by units sold
#538
Of 723 products
Price against the category
5% lower
Median $12.34

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