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Waterproof Gel Eyeliner Pencil with Ultra Smooth CreamyGlide, Smudge Proof and Transfer Resistant Formula forInner & Outer Lash Line Definition, Precision Winged EyeMakeup and Natural to Bold Everyday Beauty Looks

Beauty & Personal CareMakeupEyeliner & Lipliner

Waterproof Gel Eyeliner Pencil with Ultra Smooth CreamyGlide, Smudge Proof and Transfer Resistant Formula…

Rated 4.02,669 reviewsSold by My Palette

32
SkipPeaking

Not enough momentum

199 reviews this week, 243 last week

Odds of a breakout
4%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
28,705
Sold per day
+212
Price
$19.99
New reviews
153
7 days
Video views
813k
5 videos
Creators
5
Found so far

Updated Oct 26, 2026

Videos selling this

5 videos
Usual openingStatement2 of 2 videos
Hook length4.4 sTypical
Asks to buy at0:221 of 2 videos
Video length0:32Typical
Play videoNo. 10:36811k views
Statement6.4 s hook
“Something I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.”
Script breakdown4 parts
  1. 0:00HookSomething I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.
  2. 0:07DemoAnd it goes on not super thick, so it's, like, still subtle, but makes such a big difference. I mean, look at the difference. And this is…
  3. 0:24ProblemI low key struggle getting it off when I'm taking my makeup off, but I don't even mind. This is W3 W's new eyeliner, and I think it just came out.
  4. 0:32DemoAnd then shade chocolate. Absolutely amazing. I mean, are we kidding? I have a length.
verityJun 23
Play video0:27279 views
Statement2.4 s hook
“Eyeliner that literally does not budge all day.”
Script breakdown3 parts
  1. 0:00HookEyeliner that literally does not budge all day.
  2. 0:03DemoLittle trick I Learned too with green eyes is a plum eyeliner, and I found this one on TikTok Shop. It's from a company called W3W. We have so many…
  3. 0:22Call to actionY'all grab you a couple? I'm gonna link them down here, but choose your colors, but, like, it's so good. They're gorgeous.
Saving with LaceyOct 19
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

5 found

Hooks that opened the top videos

  • “Something I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.”Statement6.4 sWatch811k views
  • “Eyeliner that literally does not budge all day.”Statement2.4 sWatch279 views

Sales

Sold per dayLighter bars are averages over several days.

Waterproof Gel Eyeliner Pencil with Ultra Smooth CreamyGlide, Smudge Proof and Transfer Resistant Formula forInner & Outer Lash Line Definition, Precision Winged EyeMakeup and Natural to Bold Everyday Beauty Looks: sold per day

Total sold

Waterproof Gel Eyeliner Pencil with Ultra Smooth CreamyGlide, Smudge Proof and Transfer Resistant Formula forInner & Outer Lash Line Definition, Precision Winged EyeMakeup and Natural to Bold Everyday Beauty Looks: total sold

Price

Waterproof Gel Eyeliner Pencil with Ultra Smooth CreamyGlide, Smudge Proof and Transfer Resistant Formula forInner & Outer Lash Line Definition, Precision Winged EyeMakeup and Natural to Bold Everyday Beauty Looks: price

New reviews

Waterproof Gel Eyeliner Pencil with Ultra Smooth CreamyGlide, Smudge Proof and Transfer Resistant Formula forInner & Outer Lash Line Definition, Precision Winged EyeMakeup and Natural to Bold Everyday Beauty Looks: new reviews per day
Last 7 days
153
Since Sep 17
1,298
Verified buyers
100%
Sold per review
11

Eyeliner & Lipliner

Rank by units sold
#46
Of 720 products
Price against the category
64% higher
Median $12.20

Selling about as much

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