W3W Waterproof Gel Eyeliner Pencil Cosmetic - Ultra-Smooth Creamy Glide, Smudge-Proof, Transfer-Resistant…

Rated 3.856 reviewsSold by PureGlam Lab

No Score yet

Compare with competitors Open on TikTok Shop

Sold: 551
Sold per day: –
Price: $10.39
New reviews: –
Video views: –
Creators: –

Updated Oct 14, 2026

How similar products are sold

8 videos, 3 products

Usual openingStatement5 of 8 videos

Hook length6.4 sTypical

Deal mentioned at1:261 of 8 videos

Video length0:30Typical

0:2511M views

Question2.7 s hook

“Your eyeliner turns into a smudged mess before noon?”

Script breakdown3 parts

0:00HookYour eyeliner turns into a smudged mess before noon?
0:03DemoThis is for you. Especially if you have watery or sensitive eyes. Most liners just can't keep up, but this gel eyeliner actually stays put. It…
0:21ProblemIf you're tired of constantly fixing your eyeliner, this is the upgrade you've been looking for.

Seraphine_LaceApr 2

24HR Waterproof Eyeliner Pencil with Sharpener…

1:394.2M views

Statement7.6 s hook

“I feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.”

Script breakdown6 parts

0:00HookI feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.
0:09DemoIt glides on like literally nobody's business. And once I've applied this, it's gonna stay literally like this. Name one kajal other than persona…
0:52EvidenceBut mostly I use this in shade chocolate, which is my favourite shade.
0:55DemoGonna show you. Once you apply this, so you know, when you smudge it, it's literally not gonna go anywhere. And it's very rare with this creamy…
1:26OfferIt's very affordable also.
1:27DemoAnd if you think when you sharpen it and it breaks, because I've heard many people say that Mine never breaks because I sharpen it less. And also I…

Kripa Patel JoshiMar 9

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

6:46341k views

Question6.4 s hook

“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”

Script breakdown14 parts

0:00HookMy girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?
0:06DemoBecause I need to be serving face, cheering her on from the crowd. Just started using this. Anua. Is that. Is that what it. How you pronounce it?…
0:47EvidenceSo I used to have, like, really bad dry patches. I think I'm finally at a normal spot, but I do like the way this makes my skin feel.
0:57DemoI am using this L Y F. Foundation stick, and it is in the shade L and 3.
1:03EvidenceI got this for the first time maybe almost a year ago now, and I ran out of it, and I just try new stuff a lot.
1:11DemoBut I finally repurchased it because it's great. I love how full coverage it is while still having a kind of skin like finish. Actually have to go…
1:36EvidenceFeel like if I've been taking the same antidepressants for, um, god, at least seven years, you should just give them to me.
1:45DemoIt's not a controlled substance, but. Oh, well. Oh, well, apparently they are on lunch right now, so I'm gonna finish up my base at the very least.…
2:47EvidenceBut I do think that This. This powder, it lasted like, that's the difference.
2:51DemoI need to go ahead and address the lips because it's bugging me.
2:55EvidenceSo I'm using my Sushi Glow Bloody Stain, and in the shade, Twilight Princess.
3:02DemoI love the shade so much. I'm gonna blur out a little bit, cause this formula is great for a blurry lip look cause it's so watery. For now, I'm just…
6:18EvidenceI'm using the Flower Knows Butterfly Cloud Collection Contour Palette in the shade O 2 Tony T.
6:25DemoI do have more in depth nose contour videos if you're interested. I just do not have time. I just popped a little highlight under with this NYX Epic…

autumnDec 13

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

0:2914k views

Command1.6 s hook

“Say goodbye to raccoon eyes.”

Script breakdown2 parts

0:00HookSay goodbye to raccoon eyes.
0:02DemoEspecially formulated for sensitive and watery eyes, this gel eyeliner does what most standard pens can't. It actually lasts experience an ultra…

Sofia GlowJun 23

Waterproof Gel Pencil Eyeliner with Built-in Sharpener…

0:302.3k views

Statement10.1 s hook

“if your eyes are sensitive and your eyeliner starts smudging before lunchtime you need to try this this eyeliner has amazing staying power and helps keep your look in place throughout the day”

Script breakdown2 parts

0:00Hookif your eyes are sensitive and your eyeliner starts smudging before lunchtime you need to try this this eyeliner has amazing staying power and helps…
0:10Demowhether you're outside in the sun sweating or your eyes get watery it helps your eyeliner stay looking fresh the creamy formula glides on so…

Seraphine_LaceOct 23

24HR Waterproof Eyeliner Pencil with Sharpener…

0:161.3k views

Statement5.1 s hook

“Brown eyed girlies, it is time to swap out your black liners for something a little bit more subtle.”

Script breakdown2 parts

0:00HookBrown eyed girlies, it is time to swap out your black liners for something a little bit more subtle.
0:05DemoThis is the Persona 24 hour Waterproof Eyeliner in the shade graphite. It's a cool toned smoky grey that defines your eyes with a softer look than…

Persona CosmeticsOct 24

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

0:431.2k views

Statement6.3 s hook

“If you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.”

Script breakdown2 parts

0:00HookIf you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.
0:06DemoThis is the Persona 24 hour Waterproof Eyeliner in the shade vanilla. It's not a stark white, it's a vanilla, soft ivory colour. So it looks really…

Persona CosmeticsOct 13

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

0:261.1k views

Statement7.9 s hook

“If you have super sensitive eyes and your eyeliner always smudges in the summer heat, this is for you. This eyeliner stays put like a tattoo.”

Script breakdown2 parts

0:00HookIf you have super sensitive eyes and your eyeliner always smudges in the summer heat, this is for you. This eyeliner stays put like a tattoo.
0:08DemoIt's waterproof so you can swim, sweat in the sun, or even laugh until you cry, and it will still stay put. It glides on incredibly smoothly and has…

chloeOct 22

24HR Waterproof Eyeliner Pencil with Sharpener…

Hooks that opened them

“Your eyeliner turns into a smudged mess before noon?”Question2.7 sWatch11M views
“I feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.”Statement7.6 sWatch4.2M views
“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”Question6.4 sWatch341k views
“Say goodbye to raccoon eyes.”Command1.6 sWatch14k views
“if your eyes are sensitive and your eyeliner starts smudging before lunchtime you need to try this this eyeliner has amazing staying power and helps keep your look in place throughout the day”Statement10.1 sWatch2.3k views
“Brown eyed girlies, it is time to swap out your black liners for something a little bit more subtle.”Statement5.1 sWatch1.3k views
“If you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.”Statement6.3 sWatch1.2k views
“If you have super sensitive eyes and your eyeliner always smudges in the summer heat, this is for you. This eyeliner stays put like a tattoo.”Statement7.9 sWatch1.1k views