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Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline

Beauty & Personal CareSkincareLip Treatments

Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable…

Rated 4.547,331 reviewsSold by Maybelline New York

24
SkipPeaking

Not enough momentum

202 reviews this week, 205 last week

Odds of a breakout
4%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
405,820
Sold per day
+185
Price
$12.99
New reviews
167
7 days
Video views
2.2M
17 videos
Creators
17
Found so far

Updated Oct 23, 2026

Videos selling this

Top 12 of 17
Usual openingStatement3 of 5 videos
Hook length3.2 sTypical
Deal mentioned at0:232 of 5 videos
Asks to buy at0:172 of 5 videos
Video length0:27Typical
Play video1:253.7k views
Result first2.2 s hook
“I've been a TikTok shop affiliate for over two years.”
Script breakdown10 parts
  1. 0:00HookI've been a TikTok shop affiliate for over two years.
  2. 0:02DemoHere's some of the stuff I got for free this week. A playsuit from the Queen herself. Okay. Every toddler's gonna want this for Christmas, and it's…
  3. 0:15EvidenceI got these dried sweet potato dog treats. I already gave one to my girls.
  4. 0:18DemoThey loved it. I am as easily influenced as everybody else. One of my friends put the shaperment shorts on under a dress. I've never ordered…
  5. 0:45EvidenceI was influenced. I've had three babies.
  6. 0:48DemoI've lost 100 L BS. My stomach looks like it.
  7. 0:51EvidenceI got this blush lip liner duo from merit.
  8. 0:53DemoI really like Merit's lip liner because it's really hydrating. These are both in the colour bespoke, which is the most gorgeous colour for fall.…
  9. 1:10EvidenceAlong that same vein, I got this remineralizing gum from the company underbrush.
  10. 1:15DemoI got the sampler pack. Then I ordered some airborne because it's six season, y'all. Zesty orange and the very Berry flavour. Thank you for opening…
Erin LorOct 14
Play video0:201.6k views
Statement5.8 s hook
“When I get there they have to line up, the nike, the mask, the gucci, the adidas you are calling me.”
Script breakdown2 parts
  1. 0:00HookWhen I get there they have to line up, the nike, the mask, the gucci, the adidas you are calling me.
  2. 0:06DemoYou weren't talking and now they are sucking, traveling the world, representing. I left it in the yard because it is
mirelis_narraciones oficialOct 22
Play video0:25796 views
Statement3.2 s hook
“This is your sign to add Berry Haze to cart!”
Script breakdown6 parts
  1. 0:00HookThis is your sign to add Berry Haze to cart!
  2. 0:03DemoBerry Haze is always the one that sells out. In the Maybelline lip balm, it's like a mauve nude. It is stunning. These are like perfect everyday…
  3. 0:12OfferI have an obsession, y'all, because they're less than $10.
  4. 0:14EvidencePlus they're infused with hyaluronic acid so they help with my lip lines while I wear them.
  5. 0:17DemoThese colors are so good! Berry Haze, Latte Crush, and Caramel Glow are my top three favorites.
  6. 0:22Call to actionI would definitely add multiple to cart, y'all, because you're gonna want more than one.
Saving with LaceyOct 18
Play video0:27691 views
Statement2.9 s hook
“Let's open another TikTok package.”
Script breakdown2 parts
  1. 0:00HookLet's open another TikTok package.
  2. 0:08DemoMitchell sent me their Mitchell glazed lip balm, and it's super cute. It was really easy. Like a light on it doesn't
drinauhhJun 19
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

17 found

Hooks that opened the top videos

  • “I've been a TikTok shop affiliate for over two years.”Result first2.2 sWatch3.7k views
  • “When I get there they have to line up, the nike, the mask, the gucci, the adidas you are calling me.”Statement5.8 sWatch1.6k views
  • “This is your sign to add Berry Haze to cart!”Statement3.2 sWatch796 views
  • “Let's open another TikTok package.”Statement2.9 sWatch691 views
  • “I accidentally found this color, and I'm so freaking pissed off.”Result first3.2 sWatch5 views

Sales

Sold per dayLighter bars are averages over several days.

Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline: sold per day

Total sold

Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline: total sold

Price

Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline: price

New reviews

Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline: new reviews per day
Last 7 days
167
Since Sep 17
1,292
Verified buyers
100%
Sold per review
8.6

Lip Treatments

Rank by units sold
#2
Of 730 products
Price against the category
18% lower
Median $15.84

Selling about as much

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