Beauty & Personal CareNasal & Oral CareToothpastes

Zero Pro Toothpaste with BioFuse Oil Matrix, 10% Nano-Hydroxyapatite, Xylitol, and Pure Taste Formula with No…

Rated 4.5902 reviewsSold by Something Nice

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14 reviews this week, 20 last week

Odds of a breakout: 4%

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Sold: 20,661
Sold per day: +74.3
Price: $58.50
New reviews: 11
Video views: 2.3M
Creators: 2

Updated Oct 23, 2026

Videos selling this

12 videos

Usual openingStatement6 of 12 videos

Hook length2.9 sTypical

Deal mentioned at0:5610 of 12 videos

Asks to buy at1:132 of 12 videos

Video length2:18Typical

No. 12:06876k views

Question2.7 s hook

“Which is better to get? The premium toothpaste or the Premium Pro?”

Script breakdown10 parts

0:00HookWhich is better to get? The premium toothpaste or the Premium Pro?
0:03DemoThe Pro is by far the best invention in oral care in the last hundred years. So I do love our regular zero, right? Zero walked so zero Pro could run…
0:16OfferSo zero regular is a 10% nano hydroxyapatite premium toothpaste.
0:20DemoIt is. It is a great regular toothpaste. But that is meant, just like every other oral care item in the world is meant to just basically repair the…
1:00OfferIn me, over 8 days, I reduced my strept mutans by 99.9% and my P. Gingivalis by 99%. If Pro wasn't available yet, I would say get the premium, but,…
1:13DemoIt's just not gonna get rid of the cause of oral Disease directly. It's just a great repairing toothpaste, which is like every other toothpaste in…
1:45Offerit's a big deal, like, right now, I. I used to, like. You see this? These are all cavities I had when I was a kid. Last time I checked, I had 99.9%…
1:55DemoWhich means that if I was in the state when I was a kid, I could physically not get cavities.
2:00OfferYou know what a big deal that would have been? It would have been huge. I wish this would have been out when I was a kid.
2:04DemoThen I would have. I probably never would have had a cavity ever.

Something NiceJun 21

2:47595k views

Statement9.7 s hook

“ASMR Brat hey dentist I was looking for a video where you talked about fluoride I can't find it my question would be what does fluoride do versus the zero toothpaste”

Script breakdown6 parts

0:00HookASMR Brat hey dentist I was looking for a video where you talked about fluoride I can't find it my question would be what does fluoride do versus…
0:10Demookay so as you get cavities right they start to basically cavities are caused by strep mutants okay it is a bug it's a bacteria it's almost like…
1:32Problemthe problem we would take an antibiotic we would do things like that in this case we've never been able to do that until we actually developed the…
1:43Demoworld we actually create we spent a million dollars in over two years developing this thing called a nano lipid emulsion basically you create these…
2:20OfferI got rid of 99.9% of my strep mutans in 8 days that's crazy and actually in our double blind university study we showed an average of 50% reduction…
2:31Demoin only two weeks and guess what it keeps going it keeps going the more you use it so it's absolutely insane if you don't want to get oral disease…

Something NiceJul 25

1:48443k views

Statement1.7 s hook

“Sandra says I was skeptical.”

Script breakdown8 parts

0:00HookSandra says I was skeptical.
0:02DemoI was diagnosed with periodontal disease about five years ago. I have a noticeable gum recession on my lower front tooth. I tried antibiotics and…
0:10ProblemNo help. I am weeks into the new Pro toothpaste, and I have new tissue growing, no more redness, swelling, and no infection. Plus, that's good. Once…
0:21DemoCause 1, you're probably cleaning now really well. And actually, you know, our. Remember our biote toothpaste not only targets strep mutans, which…
0:46ProblemYou probably have a root canal or some issue going on there, and so this is not going to magically reverse that. Okay, guys? So you do want to go…
0:55DemoYou do want to get in and make sure if you have active infection inside the tooth, you know, this you can solve. You can get rid of this and…
1:16EvidenceDon't go stop seeing your dentist just because you're having these amazing results with our zero pro.
1:20DemoUm, but that being said, we have a lot of, you know, data coming out on this new zero pro. Right? We. We don't know what it means or, you know,…

Something NiceAug 8

2:29107k views

Result first4.4 s hook

“Alright, Zach says, okay, I'm all in on in half. I've got your toothpaste and I love it.”

Script breakdown9 parts

0:00HookAlright, Zach says, okay, I'm all in on in half. I've got your toothpaste and I love it.
0:04DemoBut can you tell me why my dentist doesn't recommend it? Interesting. I asked and she said I need to be using fluoride in that in half isn't enough.…
0:32EvidenceAnd it works. It strengthens the tooth to basically allow.
0:35DemoSo it's caused. Cavities are caused by streptococcus, which is a bug in your mouth. They go in there and they try and eat away your tooth, okay? All…
0:49ProblemThe only issue is it has a toxicity profile and some issues now that we're kind of thinking saying, hey, why are we doing this again? I do still…
1:02DemoBut Inhap is the future of remineralization. Our Zero Pro is the first ever biotic toothpaste in the world that uses what we call a nanolipid…
1:19ProblemBut our nanolipid is the first that just gets rid of the bugs that cause the problem in the first place.
1:24DemoRemember how I said it was caused by strep mutants, the little bug in your mouth? It's like a termite trying to eat wood, but the wood is your…
2:26OfferIt's actually a pretty insane deal. That's my thought on that, Zach

Something NiceJul 15

2:42101k views

Statement2.3 s hook

“Oh, ash says we use this for the whole family.”

Script breakdown8 parts

0:00HookOh, ash says we use this for the whole family.
0:02EvidenceI have gum disease and so does my husband.
0:05DemoP. Ginger Vales is gonna help a ton on that. We put our 10 year old on it so he won't get it, and my two year old is not there yet, but once she is…
1:07OfferTo specifically target these bacteria without harming any other good bacteria, which is a really big deal.
1:13DemoThe other thing I really love here is that she has her ten year old on it. And that's because, you know, he just transitioned into permanent teeth…
2:15OfferGingival over 99% in only eight days, which is huge.
2:20DemoAnd it basically means I can have as much candy as I want, do whatever I want, and I don't have to worry about getting a cavity or a very, very,…
2:34EvidenceI think as more families use this, we're gonna stop the spread of strep mutants, the bug, the bacteria that's been eating away at our tooth for…

Something NiceJul 25

2:5566k views

Result first3.4 s hook

“Melissa says, I wonder if this would help my daughter once her braces come off.”

Script breakdown10 parts

0:00HookMelissa says, I wonder if this would help my daughter once her braces come off.
0:03DemoShe's drink Doctor Pepper.
0:05OfferSo she has spots. And, yes, that is a huge deal, because you see what this is right here? Well, that's a tooth. But you see what this is right here?
0:12DemoThat is the start of a cavity. And this is a big cavity that's made it through and entered into root canal territory down here. But this right here…
1:17EvidenceSo basically these bacteria are eating away at your teeth every day, right? They're eating away, eating away. Imagine, like a termite and your tooth…
1:26DemoAnd so fluoride strengthens the wood so that the termite has a harder time eating through it. And nano hydroxyapatite lets the bug eat into the wood…
1:59OfferAnd I actually reduced my levels of those bacteria over 99% in only eight days. And in our university double blind studies, on average, people walk…
2:12DemoAnd guess what? The more you use it, they keep going down. So what does this mean for you?
2:15EvidenceWell, it means this girl said, well, my daughter had braces, she drank Doctor Pepper a ton and she has white spots all over Her teeth. Well, Doctor…
2:23DemoYou put it on these braces, you get these nasty little white squares all over your teeth. You've seen this? And so, yes, it would have completely…

Something NiceJul 15

1:1342k views

Statement3.3 s hook

“Okay. Savage Garden says I recently ordered it, and I'm loving it so far.”

Script breakdown6 parts

0:00HookOkay. Savage Garden says I recently ordered it, and I'm loving it so far.
0:03DemoIs it good in reversing the disease and the bone loss? Well, I mean, that's kind of the goal, right? We're gonna get rid of the bacteria that cause…
0:24EvidenceAll they do, you have bugs in your mouth that are literally sitting in your mouth, eating away your teeth every day, and they're creating a home on…
0:34DemoThat's called the biofilm. Right. We have never created something to directly attack these bugs. Okay. We've created fluoride, which strengthens the…
1:08EvidenceYou know, twice a day, every day for the rest of your life.
1:11DemoYou're just trying to keep these bacteria at bay. Which is kind of crazy to me.

Something NiceAug 8

1:4730k views

Statement11.8 s hook

“Cody said have you done any in vitro testing to show how well the botanical layer helps with pathogens he's talking about our Halo gum and our Zero Pro our bio fuse our nanolipid oil”

Script breakdown5 parts

0:00HookCody said have you done any in vitro testing to show how well the botanical layer helps with pathogens he's talking about our Halo gum and our Zero…
0:12Evidenceand yes we have we actually did a double blind human study with 60 human participants and the results are awesome it basically shows that yes it…
0:23Demoactually do destroy those bacteria without harming the good bacteria so yes basically the goal is the bio fuse the nanolipid product that we do we…
0:50Offermy bacteria by 99.9% which brings my oral disease rate drop it way way way down because if you don't have the bacteria that cause oral disease you…
1:10Demothink about that it gets rid of the bad stuff it keeps the good stuff it's amazing it's the first ever oral care product in the world to be able to…

Something NiceMay 5

1:0224k views

Question1.5 s hook

“Are these okay for sensitive gums?”

Script breakdown6 parts

0:00HookAre these okay for sensitive gums?
0:02DemoYes. These are insane for sensitive gums. There's two reasons why this is the best toothpaste in the world.
0:07OfferOne is that we use 10% nanohydroxyapatite, which plugs and fills all those holes.
0:11DemoAnd what that does is it blocks anything from getting in and causing that.
0:15OfferAnd the second thing is it increases your saliva by 30% for the entire day.
0:21DemoAnytime you have acidic stuff, like in carbonated beverages or anything, energy drinks, candies, if you have a lot of saliva, it will buffer all of…

Something NiceJun 21

2:4919k views

Question2.6 s hook

“Tiffany, she said, should people with braces use this?”

Script breakdown7 parts

0:00HookTiffany, she said, should people with braces use this?
0:03DemoWill this help medication causing dry mouth? Does it have fluoride? Do you think it'll help with tonsil stones? Rapid fire here. Oh, my gosh. So…
1:02OfferBecause actually in our double blind human studies, weirdly enough, we found out that this caused an increase in saliva over 30% for a sustained 15…
1:13DemoWe think it's because. Because we're destroying strep mutans. That normally works with strep salivarius as a competitor.
1:19EvidenceAnd so if you get down, strep salivarius goes up, you salivate more. That's at least my working theory of why it works.
1:25OfferDoes it have fluoride? No, it has 10% nanohydroxyapatite in our activated oil system.
1:29DemoOur nanolipid emulsion, the biotech stuff, we call it biofuse. And do you think it would help with tonsil stones? Probably not, because tonsil…

Something NiceJul 25

2:3719k views

Question1.7 s hook

“I said, but how did they get there to begin with?”

Script breakdown8 parts

0:00HookI said, but how did they get there to begin with?
0:02DemoThese bugs aren't paying rent. Dang squatters, I tell you.
0:06EvidenceShe is talking about the bugs that live in your mouth every day.
0:09DemoAnd you probably didn't even know this, but when you were born, you couldn't get cavities until these little bugs came and they moved in just like…
2:07OfferI reduce mine over 99% in eight days. And in our university double blind study, we reduce it on average of 50 50% over 14 days.
2:14ProblemAnd guess what? The more You use it, the more it keeps going down, down, down, And so this is the very first toothpaste that can actually directly…
2:23Call to actionThis is a really, really, really, really, really big deal. So use this, get yours completely down.
2:29DemoAnd then if you ever kiss your son or your daughter, guess what? They're gonna get your oral microbiome, which does not have the bad bacteria in it…

Something NiceJul 15

0:102k views

Statement3 s hook

“This is gonna be the last day to get it for crazy prices like this.”

Script breakdown2 parts

0:00HookThis is gonna be the last day to get it for crazy prices like this.
0:03Call to actionIf you wanna get this, make sure you add it to your cart and go all the way to the checkout, because TikTok will automatically apply your coupons…

void.frmOct 11

HookProblemDemoEvidenceOfferCall to action

Creators selling this

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Something Nice@somethingnice
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Hooks that opened the top videos

“Which is better to get? The premium toothpaste or the Premium Pro?”Question2.7 sWatch876k views
“ASMR Brat hey dentist I was looking for a video where you talked about fluoride I can't find it my question would be what does fluoride do versus the zero toothpaste”Statement9.7 sWatch595k views
“Sandra says I was skeptical.”Statement1.7 sWatch443k views
“Alright, Zach says, okay, I'm all in on in half. I've got your toothpaste and I love it.”Result first4.4 sWatch107k views
“Oh, ash says we use this for the whole family.”Statement2.3 sWatch101k views
“Melissa says, I wonder if this would help my daughter once her braces come off.”Result first3.4 sWatch66k views
“Okay. Savage Garden says I recently ordered it, and I'm loving it so far.”Statement3.3 sWatch42k views
“Cody said have you done any in vitro testing to show how well the botanical layer helps with pathogens he's talking about our Halo gum and our Zero Pro our bio fuse our nanolipid oil”Statement11.8 sWatch30k views
“Are these okay for sensitive gums?”Question1.5 sWatch24k views
“Tiffany, she said, should people with braces use this?”Question2.6 sWatch19k views