Beauty & Personal CareNasal & Oral CareToothpastes

Zero Toothpaste with 10% Nano-Hydroxyapatite, Xylitol, and Pure Taste Formula with No Fluoride, SLS, Titanium…

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Updated Oct 21, 2026

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5 videos, 2 products

Usual openingStatement3 of 5 videos

Hook length3.9 sTypical

Deal mentioned at2:203 of 5 videos

Video length2:06Typical

1:591M views

Statement3.9 s hook

“People come into my office in a panic, DOC, I have a job interview in two days.”

Script breakdown11 parts

0:00HookPeople come into my office in a panic, DOC, I have a job interview in two days.
0:04DemoI've got a date next week. I gotta be ready for it. I got a wedding coming up.
0:07EvidenceI got a photo shoot. I got this thing I need to go to. And they want whitening results fast.
0:12ProblemAnd here's the problem that I never hear people talk about.
0:14DemoWhen you're whitening your teeth, you are opening these things called tube wools in your teeth with the hydrogen peroxide. This is great because the…
0:35EvidenceIt's literally one step forward and one step back, which will slow your whitening results. But here's what I discovered.
0:41DemoWhen you immediately brush with our nano hydroxyapatite toothpaste, that nano hydroxyapatite also works to fill those holes right after you get done…
0:51ProblemIt seals the pores shut while they're still clean so no more stains getting back in, which means the whitening that you just work so hard to get…
0:59DemoAnd that's exactly why I created the Something Nice Whitening Kit by combining the hydrogen peroxide in our Lumy Spark whitening strips to whiten…
1:10EvidenceYou're actually gonna speed up those results.
1:12DemoThis is because the nano hydroxyapatite actually creates a barrier by refilling in those tubes so that that stain can't get back in and re stain…

Something NiceSep 19

Whitening Kit by Something Nice – Zero 10% nHAp…

2:06876k views

Question2.7 s hook

“Which is better to get? The premium toothpaste or the Premium Pro?”

Script breakdown10 parts

0:00HookWhich is better to get? The premium toothpaste or the Premium Pro?
0:03DemoThe Pro is by far the best invention in oral care in the last hundred years. So I do love our regular zero, right? Zero walked so zero Pro could run…
0:16OfferSo zero regular is a 10% nano hydroxyapatite premium toothpaste.
0:20DemoIt is. It is a great regular toothpaste. But that is meant, just like every other oral care item in the world is meant to just basically repair the…
1:00OfferIn me, over 8 days, I reduced my strept mutans by 99.9% and my P. Gingivalis by 99%. If Pro wasn't available yet, I would say get the premium, but,…
1:13DemoIt's just not gonna get rid of the cause of oral Disease directly. It's just a great repairing toothpaste, which is like every other toothpaste in…
1:45Offerit's a big deal, like, right now, I. I used to, like. You see this? These are all cavities I had when I was a kid. Last time I checked, I had 99.9%…
1:55DemoWhich means that if I was in the state when I was a kid, I could physically not get cavities.
2:00OfferYou know what a big deal that would have been? It would have been huge. I wish this would have been out when I was a kid.
2:04DemoThen I would have. I probably never would have had a cavity ever.

Something NiceJun 21

Zero Pro Toothpaste with BioFuse Oil Matrix, 10%…

2:47595k views

Statement9.7 s hook

“ASMR Brat hey dentist I was looking for a video where you talked about fluoride I can't find it my question would be what does fluoride do versus the zero toothpaste”

Script breakdown6 parts

0:00HookASMR Brat hey dentist I was looking for a video where you talked about fluoride I can't find it my question would be what does fluoride do versus…
0:10Demookay so as you get cavities right they start to basically cavities are caused by strep mutants okay it is a bug it's a bacteria it's almost like…
1:32Problemthe problem we would take an antibiotic we would do things like that in this case we've never been able to do that until we actually developed the…
1:43Demoworld we actually create we spent a million dollars in over two years developing this thing called a nano lipid emulsion basically you create these…
2:20OfferI got rid of 99.9% of my strep mutans in 8 days that's crazy and actually in our double blind university study we showed an average of 50% reduction…
2:31Demoin only two weeks and guess what it keeps going it keeps going the more you use it so it's absolutely insane if you don't want to get oral disease…

Something NiceJul 25

Zero Pro Toothpaste with BioFuse Oil Matrix, 10%…

1:48443k views

Statement1.7 s hook

“Sandra says I was skeptical.”

Script breakdown8 parts

0:00HookSandra says I was skeptical.
0:02DemoI was diagnosed with periodontal disease about five years ago. I have a noticeable gum recession on my lower front tooth. I tried antibiotics and…
0:10ProblemNo help. I am weeks into the new Pro toothpaste, and I have new tissue growing, no more redness, swelling, and no infection. Plus, that's good. Once…
0:21DemoCause 1, you're probably cleaning now really well. And actually, you know, our. Remember our biote toothpaste not only targets strep mutans, which…
0:46ProblemYou probably have a root canal or some issue going on there, and so this is not going to magically reverse that. Okay, guys? So you do want to go…
0:55DemoYou do want to get in and make sure if you have active infection inside the tooth, you know, this you can solve. You can get rid of this and…
1:16EvidenceDon't go stop seeing your dentist just because you're having these amazing results with our zero pro.
1:20DemoUm, but that being said, we have a lot of, you know, data coming out on this new zero pro. Right? We. We don't know what it means or, you know,…

Something NiceAug 8

Zero Pro Toothpaste with BioFuse Oil Matrix, 10%…

2:29107k views

Result first4.4 s hook

“Alright, Zach says, okay, I'm all in on in half. I've got your toothpaste and I love it.”

Script breakdown9 parts

0:00HookAlright, Zach says, okay, I'm all in on in half. I've got your toothpaste and I love it.
0:04DemoBut can you tell me why my dentist doesn't recommend it? Interesting. I asked and she said I need to be using fluoride in that in half isn't enough.…
0:32EvidenceAnd it works. It strengthens the tooth to basically allow.
0:35DemoSo it's caused. Cavities are caused by streptococcus, which is a bug in your mouth. They go in there and they try and eat away your tooth, okay? All…
0:49ProblemThe only issue is it has a toxicity profile and some issues now that we're kind of thinking saying, hey, why are we doing this again? I do still…
1:02DemoBut Inhap is the future of remineralization. Our Zero Pro is the first ever biotic toothpaste in the world that uses what we call a nanolipid…
1:19ProblemBut our nanolipid is the first that just gets rid of the bugs that cause the problem in the first place.
1:24DemoRemember how I said it was caused by strep mutants, the little bug in your mouth? It's like a termite trying to eat wood, but the wood is your…
2:26OfferIt's actually a pretty insane deal. That's my thought on that, Zach

Something NiceJul 15

Zero Pro Toothpaste with BioFuse Oil Matrix, 10%…

Hooks that opened them

“People come into my office in a panic, DOC, I have a job interview in two days.”Statement3.9 sWatch1M views
“Which is better to get? The premium toothpaste or the Premium Pro?”Question2.7 sWatch876k views
“ASMR Brat hey dentist I was looking for a video where you talked about fluoride I can't find it my question would be what does fluoride do versus the zero toothpaste”Statement9.7 sWatch595k views
“Sandra says I was skeptical.”Statement1.7 sWatch443k views
“Alright, Zach says, okay, I'm all in on in half. I've got your toothpaste and I love it.”Result first4.4 sWatch107k views