Beauty & Personal CareHaircare & StylingShampoo & Conditioner

AirWash dry shampoo 4oz - revolutionary dry shampoo reduces oil + odor—weightlessly.

Rated 4.7515 reviewsSold by K18 Hair

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Sold: 11,016
Sold per day: +19
Price: $62.40
New reviews: –
Video views: 4.2M
Creators: 8

Updated Oct 22, 2026

Videos selling this

8 videos

Usual openingStatement4 of 6 videos

Hook length4.4 sTypical

Deal mentioned at2:301 of 6 videos

Asks to buy at1:173 of 6 videos

Video length1:42Typical

No. 11:384.2M views

Result first4 s hook

“Just look how greasy. Look how greasy my hair is.”

Script breakdown6 parts

0:00HookJust look how greasy. Look how greasy my hair is.
0:04DemoOkay, this dry shampoo is crazy. Okay, K18, this is the Air Wash Dry shampoo. What I do is I split it into sections. You can still see how greasy.…
0:29EvidenceOkay, look how greasy my hair is, y'all. So bad.
0:32DemoBut just wait for this transformation. So it goes on wet. So crazy. It goes on wet, but all you do is. I like to wait just for a minute or two, and…
1:30EvidenceMy hair literally looks so clean.
1:35DemoSo if that does not convince you that you need this product, I don't know what will.

AshleighWareSep 3

3:071.4k views

Statement8 s hook

“I'm doing another TikTok Shop free sample haul, but I kind of got to rush through it because I need to leave to go home in like, 10 minutes. Okay, first I'm just gonna go through all the clothes that I got.”

Script breakdown14 parts

0:00HookI'm doing another TikTok Shop free sample haul, but I kind of got to rush through it because I need to leave to go home in like, 10 minutes. Okay,…
0:08DemoUm, Princess Polly sent me a couple more things, so first, this is, like, oversized, like, brown leather jacket. Um, I don't have a brown leather…
1:25EvidenceIt feels so soft. Like, I'm obsessed with these pajamas.
1:28DemoThey're just, like, so comfy. And, like, the material is super, super good. I think it's, like, bamboo fibers or something. I don't know, but, like,…
1:38ProblemUm, I'm really, really happy that I got this, actually, because my friend Kira put me on when we were studying abroad, and I hate dry shampoo so…
1:46DemoIt's just gross. Like, I might as well just shower. I don't really understand. Um, but basically, Kira let me try this one day, and it was, like,…
1:54EvidenceYou don't feel a thing. You, like, just spray in. Your hair is wet and then, like, you dry it, and it works so well so fast.
1:58DemoAnd the Katie is also just really good for your hair, so.
2:01Call to actionAnd then I showed this in my last haul, but I, like, couldn't link it because I was out of stock or whatever, but I got the Sunday Riley auto…
2:09EvidenceUm, I would show you the actual, like, bottle, like, the products, but I have everything packed behind me right now, and I bring it with me because…
2:21DemoWe already know I love Osea, but I don't have their body butter. I have their body lotion, and I really, really like it. I knew I wanted, like, a…
2:30OfferAnd this is their, like, limited edition scent. It's bergamot and vanilla bean.
2:34DemoThis packaging feels really nice, like glass. And then this is like, look how satisfying that is. Hmm. It smells so good. I can't wait till I come…
3:03Call to actionUm, but if you want anything that I showed you guys, I will link it in this video and my showcase.

Selin GuderOct 14

6:301.1k views

Statement3.5 s hook

“Let's go through all my beauty trash that i've kept for the past few months.”

Script breakdown25 parts

0:00HookLet's go through all my beauty trash that i've kept for the past few months.
0:04DemoThere's a lot. Oh, these are gonna be rapid fire as well because there's a whole lot of stuff in here, so we gotta get through it. The kevin murphy…
0:16EvidenceI feel like my hair never really felt clean whenever I would use this.
0:19DemoAnd I feel like I had to use half a bottle just for one application to even look semi decent. So no. The necessary rosemary shampoo? No. I feel like…
0:38EvidenceI like that one a lot more cause I can feel like my hair is actually clean and it gets all the stuff out. And this is way too expensive for it to…
0:49DemoThe tree hut lavender whipped shea body butter. Yes. Anytime I see these at TJ maxx, I always buy whatever I can find because it just smells divine.
0:59Call to actionI think these are all the setting sprays I have in this basket, but I have two of the tear tear setting sprays.
1:06DemoOne is the makeup fit waterproof setting spray. And then I have the mask fit makeup fixer. I prefer the waterproof one over the MAC makeup fixer…
1:43EvidenceI'm literally a baking grease pan by the end of the day, so this one works a lot better for me and my skin. Whereas this one I feel like didn't…
1:54DemoSo definitely this one over the clear bottle. For the past month, this was my go to body care routine after I got out of the shower. I think you say…
2:12EvidenceThis worked so well. It had absolutely no fragrance, and I would just mix it with the walgreens brand walgreens. And I would just mix it with the…
2:30DemoThe laneige cream, skin sarah peptide toner and moisturizer. Yes! This felt so good on my skin. I need to repurchase the full size bottle.
2:41EvidenceBut literally, I don't care if you have dry skin, oily skin, combination sensitive, this stuff felt so good on my skin.
2:48DemoEspecially if you're using a retinol, tretinoin, Any kind of active ingredient? I also have the paula's choice exfoliate skin perfecting two percent…
3:02EvidenceI just have some other ones like mandelic acid azelaic acid that i'm using up currently, but this is so good.
3:08DemoEspecially if you have those closed comedones and like fungal acne like I do. Amazing for that. I also have the i'm from black rice toner. Yes! I…
3:21EvidenceIt felt so good on my skin and I felt like it hydrated, it didn't like block. And you have the actives that I would use with this and it left my…
3:32DemoI haven't even like breached the top surface part of these empties. I have the shiseido fino premium touch shampoo.
3:43EvidenceDidn't realize this had SLS in it, so no. Because my hairdresser would probably kill me if she realized I was using sulfates on my hair with it…
3:53DemoI also have the K eighteen air wash dry shampoo. Yes! This is really great and I feel like it did really clean. Just have to make sure you shake it…
4:29EvidenceI love this stuff so much. I have a couple of cleansers.
4:33DemoThe first one is the la roche posay purifying foaming cleanser. I've already purchased this. It's such a gentle, hydrating, purifying clean…
5:14EvidenceI feel like it did get off all of my makeup and anything left over my skin whenever I use the cleansing balm with it.
5:23DemoBut I don't know if I would repurchase it because I feel like it left my eyes a little bit stinging. So maybe the head, eye, head up. The head, eye,…
6:20Call to actionI'm gonna have to do a second video, there is no way your girl is getting through the rest of this basket in a minute and a half. So go to part two.

BrooklynFeb 25

0:42898 views

Statement2.1 s hook

“I'm gonna convince you of this dry shampoo.”

Script breakdown5 parts

0:00HookI'm gonna convince you of this dry shampoo.
0:02EvidenceThis is my hair now. And that is the K18.
0:05DemoThis is basically a liquid dry shampoo. You're supposed to shake it first, and you don't need much. I'm gonna spray some on top, then one here, one…
0:25EvidenceNow I'm just gonna kind of massage it in my hair. Now. I'm gonna brush my hair. I'm just gonna massage shit. And there you go. Like, look at the…
0:34DemoSo if you're looking for a good dry shampoo, then check this one out. It lasts you so long. Like, that only took me three sprays, which is insane.…

OliviaOct 13

1:46617 views

Statement4.8 s hook

“This is my public service announcement that if you're not using the K18 dry shampoo, you are just simply missing out.”

Script breakdown11 parts

0:00HookThis is my public service announcement that if you're not using the K18 dry shampoo, you are just simply missing out.
0:05EvidenceI'm gonna show you exactly how it works and just how fast it works, too. You do have to shake it. Okay, this is literally day 2. Like, I'm upset…
0:18DemoSpray part, spray, part, spray. Really? In the back? I just kind of, like, lift it. Spray, spray, spray. That's it.
0:31EvidenceSo I'm gonna do. I'm gonna start with brushing out my ends, giving it time to dry in my hair.
0:38DemoStill brushing. My ends haven't touched. By the way, before anybody asks, yes, I got extensions. They are temporary.
0:45EvidenceI'm in two weddings this year, and I'm currently growing my hair out, so I just wanted to look spectacular.
0:50DemoOkay. Also, before anybody asks, yes, I'm still taking these. I'll let it sit for less than a minute. Literally less than a minute. Take a brush and…
1:05EvidenceSo you can see that I'm not putting anything else in my hair.
1:13DemoOw, it's tangly back there. Okay, give her a part. Bring it back to the front, and there you go.
1:31EvidenceIt literally looks like I just washed my hair, and I did not wash my hair.
1:37DemoNo. White cast give you so much volume, and it's literally like a clean slate for your hair without all the Hard work. You need it. You need to be…

Adelyn Grace┃MUA💄Oct 17

2:03572 views

El único que recomiendo! WOW. #dryshampoo #k18results #hairmusthaves #cleanhair #volumehair

It’s FernandaaOct 10

0:23274 views

Still washing your hair every day because your roots get greasy? 👀 This is your sign to upgrade your dry…

Marina BelonozhkoOct 24

1:22178 views

Result first11.8 s hook

“K18 just dropped a new dry shampoo that's also supposed to help with odor control I just had a baby two weeks ago so as you can imagine my hair wash so I don't even know how this is supposed to work it's a dry”

Script breakdown5 parts

0:00HookK18 just dropped a new dry shampoo that's also supposed to help with odor control I just had a baby two weeks ago so as you can imagine my hair wash…
0:12Demoshampoo and odor control and it's a liquid um and it has a spray okay here are some roots yeah it's literally a wet liquid I've never seen something…
0:56Evidencedown in just this part of my hair compared to over here feels way more fresh like over here it just feels gross and oily versus over here it's like
1:07Demosoft and fresh feeling this is really weird but it's from K18 so you know they've never really made something that doesn't work out especially for…
1:17Call to actionI'll link it down below I'm gonna keep playing around with it um but I probably need to go wash my hair either way

Bayleigh | SAHM x5✨️Oct 19

HookProblemDemoEvidenceOfferCall to action

Creators selling this

8 found

AshleighWare@ashleighfware
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It’s Fernandaa@luisafernandamoralesg_
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Marina Belonozhko@math.bybelo
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Hooks that opened the top videos

“Just look how greasy. Look how greasy my hair is.”Result first4 sWatch4.2M views
“I'm doing another TikTok Shop free sample haul, but I kind of got to rush through it because I need to leave to go home in like, 10 minutes. Okay, first I'm just gonna go through all the clothes that I got.”Statement8 sWatch1.4k views
“Let's go through all my beauty trash that i've kept for the past few months.”Statement3.5 sWatch1.1k views
“I'm gonna convince you of this dry shampoo.”Statement2.1 sWatch898 views
“This is my public service announcement that if you're not using the K18 dry shampoo, you are just simply missing out.”Statement4.8 sWatch617 views
“K18 just dropped a new dry shampoo that's also supposed to help with odor control I just had a baby two weeks ago so as you can imagine my hair wash so I don't even know how this is supposed to work it's a dry”Result first11.8 sWatch178 views