[cocokind] Soft-Glow Illuminator

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Updated Oct 14, 2026

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8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length4 sTypical

Deal mentioned at2:172 of 8 videos

Asks to buy at0:394 of 8 videos

Video length1:21Typical

0:144.5M views

Statement3.5 s hook

“I say be happy with what you got. You be happy.”

Script breakdown2 parts

0:01HookI say be happy with what you got. You be happy.
0:06DemoMe, I want what's coming to me. Oh, what's coming to you? The world is coming to you.

deliriumchiAug 1

POMESEA Classic Glow in the Dark Cat Hammock…

1:152.7M views

Statement10.6 s hook

“let's do makeup for a 13 year old and if you think 13 is too young to start wearing makeup just keep scrolling I started wearing makeup when I was 13 and I'm here to teach you not judge you always start off with…”

Script breakdown4 parts

0:00Hooklet's do makeup for a 13 year old and if you think 13 is too young to start wearing makeup just keep scrolling I started wearing makeup when I was…
0:11Demogo in with a tinted sunscreen this is gonna give you just a little bit of coverage and it's not gonna feel heavy or cakey and of course it's gonna…
0:42Call to actionadd a little on the bridge of the nose this will give you that pretty sunburnt summery look if you have dry skin you can skip this step but I like…
0:52Demoand just press it on any areas that tend to get really oily like see that difference for brows the easiest thing you can do is go in with a clear…

slaybyjessAug 9

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX…

5:182.6M views

Statement4.2 s hook

“A lot of you have noticed I've updated my base routine.”

Script breakdown12 parts

0:00HookA lot of you have noticed I've updated my base routine.
0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
0:19Call to actionI'm gonna link everything I can.
0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…

autumnNov 10

LYS Beauty Higher Standard Cream Glow Blush Stick…

1:201.7M views

Question1.7 s hook

“Does this even look like foundation?”

Script breakdown6 parts

0:00HookDoes this even look like foundation?
0:02DemoBe honest. Oh my goodness, do you see that color? It is summertime. We barely want to meet wear makeup. Such a beauty. Has came out with a freaking…
0:31EvidenceAnd to be honest, oh my gosh, look how bronzy and beautiful it has made my skin look. Mind you, I have nothing on my face. Wow. She's definitely…
0:47DemoLike, I can definitely see myself wearing some SPF in just this all day. Even just as a highlighter. She is gorgeous. Look at that for highlighter…
1:11EvidenceI am going to be using this every day.
1:14DemoIt is light as thin. Barely feel like you have anything on your face. You can use it as highlighter or foundation. I am freaking flabbergasted.

Fusha ScottJun 20

sacheu Liquid Glow STAY-N bronzer makeup - All-Day…

3:081.2M views

Result first3.8 s hook

“I have been doing my makeup the exact same way 20 years.”

Script breakdown7 parts

0:00HookI have been doing my makeup the exact same way 20 years.
0:04DemoIf this doesn't scream, I have no idea what I'm doing with my makeup, I don't know what that. Surprise, surprise. I'm here to help. Thank you to…
0:14ProblemPlease keep tagging me in videos of people who are struggling with their makeup.
0:17DemoOur friend here has a very minimal makeup knowledge and needs a simple routine that feels a little more current than 2005. I get the appeal of a…
0:35Call to actionYou can put a little bit on your fingers and tap it on and then massage it in like it is a moisturizer.
0:42DemoIt's gonna give you a little bit of coverage, but it will still look like skin. Then we wanna take a liquid concealer cause it'll look less heavy…
3:07OfferMost of them are affordable.

Melissa MurdickMar 6

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX…

1:2123k views

Statement3.3 s hook

“It's day one of TikTok's brand event and here is my room reveal.”

Script breakdown2 parts

0:00HookIt's day one of TikTok's brand event and here is my room reveal.
0:09DemoJoin me live at twelve thirty PM Eastern for the Clean Skin Club. Live from Saint Thomas. So excited that you're here with us on for the first…

RoxTalksJan 23

sacheu Liquid Glow STAY-N bronzer makeup - All-Day…

2:1911k views

Statement5.8 s hook

“The second day of June, the second day of my birthday month, the second day of Pride Month, and I'm looking like this.”

Script breakdown9 parts

0:00HookThe second day of June, the second day of my birthday month, the second day of Pride Month, and I'm looking like this.
0:06EvidenceYeah. No, we gotta fix this. And, yes, I did just recently dye my hair blue. Black, but it turns out more black, baby.
0:12DemoI used a new semi dye. She stained me so good. Okay, before I continue on, this is a full face of first impressions and new makeup. We're also gonna…
1:15EvidenceAnd y'all look at my skin like it's still hydrated. But you just wait until I rub this in.
1:19DemoEver had a moisturizer give me glass skin instantly like this one? It's completely rubbed in. And y'all look at my skin.
1:26OfferIs 100% my favorite thing in this video. Already.
1:28DemoFor a little bit of the Neutrogena eye cream.
1:30EvidenceI've been using her for about a week or two now, and I just love the way it makes my concealer sit, because I have really dry under eyes. Their…
1:38DemoSo over time, it will help brighten the under eye. See for skin prep. A product I actually haven't tried yet, and I'm high key nervous for it. This…

Bel MarieJun 7

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX…

0:565.2k views

Question10.9 s hook

“did you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday season don't worry I'm gonna Swatch every single one for you guys this one…”

Script breakdown3 parts

0:00Hookdid you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday…
0:11Demothis is Passenger Princess which to me is like the perfect pinky lip it does have a little bit of shimmer in it I don't feel like it's too much…
0:53Call to actionthese are gonna be perfect for the holiday time I'm gonna link these for you guys right here

Samantha MullinoOct 20

e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick…

Hooks that opened them

“I say be happy with what you got. You be happy.”Statement3.5 sWatch4.5M views
“let's do makeup for a 13 year old and if you think 13 is too young to start wearing makeup just keep scrolling I started wearing makeup when I was 13 and I'm here to teach you not judge you always start off with…”Statement10.6 sWatch2.7M views
“A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
“Does this even look like foundation?”Question1.7 sWatch1.7M views
“I have been doing my makeup the exact same way 20 years.”Result first3.8 sWatch1.2M views
“It's day one of TikTok's brand event and here is my room reveal.”Statement3.3 sWatch23k views
“The second day of June, the second day of my birthday month, the second day of Pride Month, and I'm looking like this.”Statement5.8 sWatch11k views
“did you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday season don't worry I'm gonna Swatch every single one for you guys this one…”Question10.9 sWatch5.2k views