Beauty & Personal CareMakeupConcealer & Foundation

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX Professional Makeup

Rated 4.3378 reviewsSold by NYX Professional Makeup

No Score yetA product gets a Score after 4 weeks of review history.

Sold
2,915
Sold per day
+1
Price
$20.80
New reviews
–
Video views
3.9M
3 videos
Creators
3
Found so far

Updated Oct 20, 2026

Videos selling this

3 videos
Usual openingStatement2 of 3 videos
Hook length5.8 sTypical
Deal mentioned at2:172 of 3 videos
Asks to buy at0:392 of 3 videos
Video length2:19Typical
Play videoNo. 11:152.7M views
Statement10.6 s hook
“let's do makeup for a 13 year old and if you think 13 is too young to start wearing makeup just keep scrolling I started wearing makeup when I was 13 and I'm here to teach you not judge you always start off with…”
Script breakdown4 parts
  1. 0:00Hooklet's do makeup for a 13 year old and if you think 13 is too young to start wearing makeup just keep scrolling I started wearing makeup when I was…
  2. 0:11Demogo in with a tinted sunscreen this is gonna give you just a little bit of coverage and it's not gonna feel heavy or cakey and of course it's gonna…
  3. 0:42Call to actionadd a little on the bridge of the nose this will give you that pretty sunburnt summery look if you have dry skin you can skip this step but I like…
  4. 0:52Demoand just press it on any areas that tend to get really oily like see that difference for brows the easiest thing you can do is go in with a clear…
Play video3:081.2M views
Result first3.8 s hook
“I have been doing my makeup the exact same way 20 years.”
Script breakdown7 parts
  1. 0:00HookI have been doing my makeup the exact same way 20 years.
  2. 0:04DemoIf this doesn't scream, I have no idea what I'm doing with my makeup, I don't know what that. Surprise, surprise. I'm here to help. Thank you to…
  3. 0:14ProblemPlease keep tagging me in videos of people who are struggling with their makeup.
  4. 0:17DemoOur friend here has a very minimal makeup knowledge and needs a simple routine that feels a little more current than 2005. I get the appeal of a…
  5. 0:35Call to actionYou can put a little bit on your fingers and tap it on and then massage it in like it is a moisturizer.
  6. 0:42DemoIt's gonna give you a little bit of coverage, but it will still look like skin. Then we wanna take a liquid concealer cause it'll look less heavy…
  7. 3:07OfferMost of them are affordable.
Play video2:1911k views
Statement5.8 s hook
“The second day of June, the second day of my birthday month, the second day of Pride Month, and I'm looking like this.”
Script breakdown9 parts
  1. 0:00HookThe second day of June, the second day of my birthday month, the second day of Pride Month, and I'm looking like this.
  2. 0:06EvidenceYeah. No, we gotta fix this. And, yes, I did just recently dye my hair blue. Black, but it turns out more black, baby.
  3. 0:12DemoI used a new semi dye. She stained me so good. Okay, before I continue on, this is a full face of first impressions and new makeup. We're also gonna…
  4. 1:15EvidenceAnd y'all look at my skin like it's still hydrated. But you just wait until I rub this in.
  5. 1:19DemoEver had a moisturizer give me glass skin instantly like this one? It's completely rubbed in. And y'all look at my skin.
  6. 1:26OfferIs 100% my favorite thing in this video. Already.
  7. 1:28DemoFor a little bit of the Neutrogena eye cream.
  8. 1:30EvidenceI've been using her for about a week or two now, and I just love the way it makes my concealer sit, because I have really dry under eyes. Their…
  9. 1:38DemoSo over time, it will help brighten the under eye. See for skin prep. A product I actually haven't tried yet, and I'm high key nervous for it. This…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “let's do makeup for a 13 year old and if you think 13 is too young to start wearing makeup just keep scrolling I started wearing makeup when I was 13 and I'm here to teach you not judge you always start off with…”Statement10.6 sWatch2.7M views
  • “I have been doing my makeup the exact same way 20 years.”Result first3.8 sWatch1.2M views
  • “The second day of June, the second day of my birthday month, the second day of Pride Month, and I'm looking like this.”Statement5.8 sWatch11k views

Sales

Sold per dayLighter bars are averages over several days.

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX Professional Makeup: sold per day

Total sold

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX Professional Makeup: total sold

Price

Buttermelt Glaze Soft Glow Skin Tint with SPF 30, NYX Professional Makeup: price

Concealer & Foundation

Rank by units sold
#170
Of 719 products
Price against the category
7% higher
Median $19.50

Selling about as much

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