ColourPop Shadow Stix - Creamy Pigmented Long-Wearing Eyeshadow Stick with Built-in Sharpener - Matte…

Rated 4.724,046 reviewsSold by ColourPop Cosmetics

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Slower than its last month

72 reviews this week, 85 last week

Odds of a breakout: 4%

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Sold: 393,475
Sold per day: +129
Price: $15.99
New reviews: 46
Video views: 17k
Creators: 2

Updated Oct 23, 2026

Videos selling this

2 videos

Usual openingStatement1 of 2 videos

Hook length8 sTypical

Deal mentioned at0:371 of 2 videos

Asks to buy at0:342 of 2 videos

Video length0:36Typical

No. 10:3316k views

Statement8.7 s hook

“I saw a girl say that if you have brown, blue, green, or Hazel eyes, to take this Colourpop shadow stick in the shade plum tart and literally just put it right underneath your lash line.”

Script breakdown3 parts

0:00HookI saw a girl say that if you have brown, blue, green, or Hazel eyes, to take this Colourpop shadow stick in the shade plum tart and literally just…
0:09DemoYou can go over top too, like I did, but it makes your eyes pop in the most insane way. Like, look at how gorgeous that is. It's a shadow stick and…
0:32Call to actionI'm gonna go ahead and leave a link below.

Natalie| Beauty & FashionOct 19

0:39920 views

Question7.3 s hook

“You know? You know, if you don't know, let me put you on to Colourpop's eyeshadow stick in the shade, Social Light. First off, you guys, these are under ten bucks.”

Script breakdown4 parts

0:00HookYou know? You know, if you don't know, let me put you on to Colourpop's eyeshadow stick in the shade, Social Light. First off, you guys, these are…
0:07DemoSecond, look how freaking gorgeous that is. That is one shade and the perfect eyeshadow for the holiday season. There's no fallout since it's a…
0:35Call to actionI'm gonna link this again.
0:37OfferSuper affordable and worth every bit of hype.

SylviaOct 18

HookProblemDemoEvidenceOfferCall to action

Creators selling this

2 found

Natalie| Beauty & Fashion@nataleezyy
Followers
22k
Videos
1
Views
16k
Likes
67
Latest
Oct 19
16k
Also sells
+6 more
Sylvia@sylviavanhoevenbeauty
Followers
59k
Videos
1
Views
920
Likes
7
Latest
Oct 18
920
Also sells
+7 more

Hooks that opened the top videos

“I saw a girl say that if you have brown, blue, green, or Hazel eyes, to take this Colourpop shadow stick in the shade plum tart and literally just put it right underneath your lash line.”Statement8.7 sWatch16k views
“You know? You know, if you don't know, let me put you on to Colourpop's eyeshadow stick in the shade, Social Light. First off, you guys, these are under ten bucks.”Question7.3 sWatch920 views

How similar products are sold

8 videos, 5 products

Usual openingStatement7 of 8 videos

Hook length3.5 sTypical

Deal mentioned at0:123 of 8 videos

Asks to buy at0:283 of 8 videos

Video length1:15Typical

1:052.4M views

Statement1.5 s hook

“This one is called Trigger Warning.”

Script breakdown7 parts

0:00HookThis one is called Trigger Warning.
0:02OfferUm, all of my fellow booktok girlies are gonna Wanna get their hands on this freaking palette from Colourpop. It was sold out for seven months, and…
0:14DemoOkay, uh, Violet Soren. Gail is shaking. This one is called wingspan. If you know. You know, it is a shimmer. It feels like a pressed glitter. Oh,…
0:49ProblemHated mates is gonna go right here in my inner corner. Seriously so pretty.
0:54DemoAnd just for funsies, we're gonna use a bookish as my highlight.
0:57OfferI don't think I will be using another palette for, like, the rest of my life. It sold out fast and was sold out for seven months.
1:02Call to actionSo if you Want it? Uh, now's the time. Don't wait until it sells out again.

brittmarie.xSep 10

ColourPop A Shadow of Secrets Shadow Palette…

1:181.5M views

Statement2.7 s hook

“I met my younger self for coffee today.”

Script breakdown2 parts

0:00HookI met my younger self for coffee today.
0:03DemoShe got lost on the way and apologized for still being right on time. She asked if we ever got out of Pufftown, North Carolina. I told her we did,…

Burned Beauty 2018®️Feb 20

ColourPop Golden Hour - Sunset-Tone Shadow Palette…

2:13513k views

Statement5.6 s hook

“Ah, I need you to shut up right now because Colourpop just released a Twilight Eclipse collection.”

Script breakdown8 parts

0:04HookAh, I need you to shut up right now because Colourpop just released a Twilight Eclipse collection.
0:10DemoIt looks absolutely stunning and we have to go through this right now. Girl, the packaging alone. Are you kidding? We have two gel eyeshadows,…
0:50EvidenceThis is the lip liner, a shade I will definitely be wearing every day.
0:54DemoAnd the lippy stick. Oh, yeah. We have a new Love Lip Kit. Ignore those swatches, but this is the lip liner and the lippy stick. Stunning. Next we…
1:36EvidenceGirl, I love this collection.
1:38DemoAlright, we're seeing this palette together for the first time. I have not seen It yet? Uh, wow. Wow. And the swatches, of course. Look at how…
2:03EvidenceBecause I am obsessed. Literally just released.
2:07DemoYou can buy the products individually or, of course, get the entire collection. Colourpop, y'all. The bad word.

Kristi Dmytrenko ⊹₊⟡⋆Jan 22

ColourPop x The Twilight Saga Eclipse Lip Kits - Limited…

1:12245k views

Statement1.6 s hook

“Colourpop reformulated their blush sticks.”

Script breakdown6 parts

0:00HookColourpop reformulated their blush sticks.
0:02DemoNow hear me out. Was it first? I was also like, oh, okay, yeah, cool. I opened one in the car thinking, I'm just gonna do a little. That is cool.…
0:12OfferAnd it's only $10, which is pretty good these days.
0:14DemoLooking at this right now, I feel like you can probably guess which two shades I wanna use the most. Right, right, right. This purple looks crazy.…
1:00EvidenceBut genuinely, next thing out of my mouth is a really cringey influencer phrase, and I'm so sorry. I am obsessed with the blush.
1:06DemoI'm sorry. I'm so glad something told me to open This. And swatch it in the car. Otherwise I might have overlooked this. And it looks so freaking…

linsmakeuplooksApr 7

ColourPop® Blush Stix - Cream Blush Stick Lightweight…

2:23109k views

Statement4.2 s hook

“We're just gonna act like nothing's happening, and I'm gonna do my makeup, and we're just gonna have a good day.”

Script breakdown11 parts

0:00HookWe're just gonna act like nothing's happening, and I'm gonna do my makeup, and we're just gonna have a good day.
0:04EvidenceI've been using this for probably, like, a month now. Dr. Brandt pore refining primer. Incredible. My skin has truly never looked better.
0:14DemoLike, I'm not even, like, no bullshit. Maybelline fit me, because, duh. Bronzer. Pixie Beach Glow.
0:25EvidenceI love this blush. This is from juicy roll cheek in beige.
0:29DemoIt's such a beautiful color, and it wears really pretty. I'm just filling my eyebrows in with a little bit of eyeshadow. This is my stupid eyebrow.…
0:54EvidenceI don't know. I use this little puff.
0:57DemoI kind of just, like, pack it on, and it's really pretty. It has, like, a little bit of, like, shimmer to it, but, like, nothing crazy. It's just…
1:35OfferMy lashes or paying the price.
1:37DemoAnd I'm Like, sick about it, but I don't want to waste it. The waterproof one also clumps up way more than, like, the original one. So what I do is…
1:54EvidenceI've been going back and forth between Paramount and stone.
1:57DemoLip liner is still hello biceps from the New Moon collection. Allegedly, this is being discontinued. I don't know when that's gonna happen. I think…

ashlynnNov 5

ColourPop x Twilight New Moon Shadow Palette 0989

1:3630k views

Statement2.6 s hook

“I need to stop taking my makeup tips from party princesses.”

Script breakdown6 parts

0:00HookI need to stop taking my makeup tips from party princesses.
0:03DemoBut I'm sorry, I can't help it. I wanna be pretty like a princess! I saw a princess makeup tutorial that said to use two different colors of blush.…
0:18EvidenceAnd I fear that these shades are are too far apart, but we're gonna try! I'm using Colourpop's blush sticks. Colourpop makes my favourite cream…
0:25DemoYou can tell how much I like this by how the words have all rubbed off.
0:28Call to actionI'm literally just gonna tap that in.
0:30DemoI am using shades invite only and mini me. Seems like I was more heavy handed on this side cause it's blending out much more subtly here. Love…

Babbity Kate on YouTubeSep 24

ColourPop® Blush Stix - Cream Blush Stick Lightweight…

0:5910k views

Statement12.1 s hook

“We have so much stuff to get through. Let's go. Starting off extremely strong, our never give up T-shirt color pop sent over their brow boss and their blush sticks.”

Script breakdown4 parts

0:00HookWe have so much stuff to get through. Let's go. Starting off extremely strong, our never give up T-shirt color pop sent over their brow boss and…
0:12DemoThank you. Color pop. Car cleaning cloth. Not everything I get is gonna be exciting, but it's always gonna be useful. No, that's not true. Sometimes…
0:31EvidenceI guess I got this as a. As a tank top. It's just for the Hot Cheeto girl videos.
0:36DemoI got the new N20 phone. I love just having phones. You never know when the government's gonna overtake you, right? No. Uh huh. Yep. Okay. Alright.…

Poor For DummiesApr 20

ColourPop® Blush Stix - Cream Blush Stick Lightweight…

0:254.3k views

Result first11.1 s hook

“if you love books but you also love makeup I got something for you and if you like what you see go ahead and add it to the cart because a booktok girly sell it out every year y'all this Colourpop's a shadow of secrets…”

Script breakdown3 parts

0:00Hookif you love books but you also love makeup I got something for you and if you like what you see go ahead and add it to the cart because a booktok…
0:11Evidencedown to the eyeshadow names because they're real spicy y'all shadow daddy trigger warning like am I interrupting something here I've been using this…
0:23Demostock so if you want it make sure you get it while you can

✨Honey✨Oct 13

ColourPop A Shadow of Secrets Shadow Palette…

Hooks that opened them

“This one is called Trigger Warning.”Statement1.5 sWatch2.4M views
“I met my younger self for coffee today.”Statement2.7 sWatch1.5M views
“Ah, I need you to shut up right now because Colourpop just released a Twilight Eclipse collection.”Statement5.6 sWatch513k views
“Colourpop reformulated their blush sticks.”Statement1.6 sWatch245k views
“We're just gonna act like nothing's happening, and I'm gonna do my makeup, and we're just gonna have a good day.”Statement4.2 sWatch109k views
“I need to stop taking my makeup tips from party princesses.”Statement2.6 sWatch30k views
“We have so much stuff to get through. Let's go. Starting off extremely strong, our never give up T-shirt color pop sent over their brow boss and their blush sticks.”Statement12.1 sWatch10k views
“if you love books but you also love makeup I got something for you and if you like what you see go ahead and add it to the cart because a booktok girly sell it out every year y'all this Colourpop's a shadow of secrets…”Result first11.1 sWatch4.3k views