Beauty & Personal CareMakeupConcealer & Foundation

MERIT The Minimalist Perfecting Complexion Stick - Foundation & Concealer

Rated 4.51,150 reviewsSold by MERIT Beauty

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Sold: 19,625
Sold per day: +18
Price: $46
New reviews: –
Video views: 97k
Creators: 8

Updated Oct 21, 2026

Videos selling this

10 videos

Usual openingStatement6 of 8 videos

Hook length7.6 sTypical

Deal mentioned at0:331 of 8 videos

Asks to buy at0:165 of 8 videos

Video length0:40Typical

No. 13:5076k views

Statement5.2 s hook

“I have always admired women who wear make-up with only 5 to 6 makeup products for your daily life.”

Script breakdown5 parts

0:00HookI have always admired women who wear make-up with only 5 to 6 makeup products for your daily life.
0:05EvidenceOne of those women I admire the most is my grandmother and my mother, I even wear makeup like this for vacations, So and so, but there is a right…
0:16DemoSo on behalf of all those women who use only 5 makeup products, I am going to do the same using these mary beauty products.
0:24ProblemThis part is painful, but I painted my eyebrows with a little bit of shadow. You don't have to do this, let's move on.
0:29DemoThe first thing we are going to use is the complexion stick, look, it is also a bar in cream and you will choose your color, preferably start…

Melissa MatosApr 23

1:206.4k views

Result first11.8 s hook

“White person, white person, white person. Guys, I have only seen this merit complexion stick on white skin, and I literally have 4 of these, and I love these. I have been using this for over 2 years,”

Script breakdown5 parts

0:00HookWhite person, white person, white person. Guys, I have only seen this merit complexion stick on white skin, and I literally have 4 of these, and I…
0:12Demoand I'm gonna show you guys what it looks like on brown skin. I have dark spots. I have uneven skin and hyperpigmentation. This is the Merit Beauty…
0:20EvidenceYou can wear this as a foundation or a concealer, and I wear this shade amber as a foundation. Just look at how it glides on my skin.
0:28DemoLiterally covers up all of those dark spots. The formula is so smooth. It doesn't look cakey at all, either. I literally just go over any dark spots…
1:17Call to actionI'll have this link too and let me know if you guys need any help with finding your shade!

AmiOct 12

0:444.9k views

Statement1.7 s hook

“Lazy girls, you need to grab this.”

Script breakdown4 parts

0:00HookLazy girls, you need to grab this.
0:02DemoThis is literally the cheat code to flawless skin in less than a minute. This is the Merit Beauty Viral Complexion Stick. Look at the way that blends.
0:14EvidenceInstantly evens out my skin and just looks like skin.
0:18DemoSo great for covering breakouts. Literally leaves my face looking airbrushed in seconds. Super lightweight and hydrating. It's great for on the go…

SylviaOct 18

9:094.3k views

Statement11.7 s hook

“hi my name is Tiffany I've lost over 100 pounds and kept it off for about 6 years at this point no it did not happen overnight these are the things that I started with and things that I've continued to this day it all…”

Script breakdown26 parts

0:00Hookhi my name is Tiffany I've lost over 100 pounds and kept it off for about 6 years at this point no it did not happen overnight these are the things…
0:12EvidenceI've been having some binge eating problems I was keeping little Debbie in her condominium okay I was paying her rent I was doing everything I could…
0:23Demosnacks like this in the house because I knew that I was going to binge on them but the person I was living with at the time always had snacks like…
0:33Offerlooking right now that's ridiculous isn't it why couldn't I just have like a little bit of self control I couldn't binge eating problem is something…
0:52DemoI ate an entire box of oatmeal cream pies one sitting six pack of Mountain Dews like the mini bottles I've drank all of those in the span of like an…
1:15ProblemI'd eaten I'd drink all the Mountain Dews you cannot hide it at that point it's super embarrassing how to break down that was when I realised okay…
1:27Demoso that is that's not a healthy weight for me someone's like oh that's not too bad okay well it's not great not great Gina that was when it hit my…
1:48ProblemI said damn that voice is annoying but let's listen to her we had to figure out a way that we could eat foods um and realize is this gonna benefit…
1:59Demothe next day every single thing that I ate or wanted to eat I would make it take a picture of it look at that picture realize is this nourishing my…
2:21Evidenceso I started doing that challenge with her did the workouts every single day that was when I first got on my pre workout kick and did the workouts…
2:33DemoI did those workouts and then I also did like dance with Joe and just like a little YouTube videos because that was what I could do at that point…
2:42Evidencehad Farm Road down the road and I could walk on that so I was doing a walk every single day and also doing these like at home workouts I was like…
2:53Demoand it didn't like fall off all at once it was like slow and steady and then I realized like I was doing these hit workouts and it took me a while…
3:47Evidenceloved it but that was a little bit too much water for my body um a gallon a day is not good for me and the food I was being really restricted and…
3:58Demolow carb I've done keto whenever I did 75 hard I did low carb and I realized low carb is also not for me I lost a lot of weight but once you start…
4:39Evidencewhat worked for me what didn't work for me I realized very early on um hit workouts do not work well with my body so I stopped doing so many hit…
5:13Demoa whole food substance because your body is made to break down those okay and that really helped me and eventually I started going to the gym on my…
5:46EvidenceI would eat like Oreos because that's what worked for me and I got down to 115 pounds I lost a lot of my hair um
5:56Problemgetting out of that situation and then finding a healthy from being the very skinniest of you is challenging that's what people don't say like if…
6:07Demoit's much easier to lose weight I will say that and unless you have like a medical condition like you know what why don't we bring like astrology…
6:37Offerworks best for you I don't know I feel like you know in your mind what works and what doesn't work and if it's something that you cannot see…
6:48Demothat's not working for you baby girl I don't care if it's actually making you lose weight it's not working for you because it is not sustainable…
7:08EvidenceI looked healthy my hair started growing back I optimized my protein um I knew that carbs were actually good for me hit workouts were not the best…
7:38Demoyou have to give it time to work or else it's not going to work um and number two just do your best literally all those things together then I…
8:00EvidenceI think they felt bad for me and gave me a one yes I slide back sometimes but I just know that consistency and if I just keep doing it every single…
8:54Demoget really clear in your mind what you want who you wanna be and then go for it and don't give up I know this is all over the place if you want help…

✨Tiffiny Semashko✨Oct 21

1:013.8k views

IG:Melissareyezz 🖤 #fypシ #grwm #trending #makeup #hair

𝐌𝐞𝐥𝐢𝐬𝐬𝐚 𝐑𝐞𝐲𝐞𝐬Oct 25

0:201.1k views

Statement9.9 s hook

“If you don't have patience for a whole foundation routine, you need to see this. It's Merit's complexion stick, and you literally swipe where you need coverage and blend.”

Script breakdown3 parts

0:00HookIf you don't have patience for a whole foundation routine, you need to see this. It's Merit's complexion stick, and you literally swipe where you…
0:10DemoNo complicated routine, no heavy layers, just easy, everyday makeup in a stick.
0:16Call to actionIf you're ready to check this out, I've added it in the cart below.

JellyandStormieFINDS🗝️Oct 24

0:19478 views

Question3.9 s hook

“Can we normalize not covering our whole face with foundation?”

Script breakdown5 parts

0:00HookCan we normalize not covering our whole face with foundation?
0:04DemoSometimes you just want to even out a few areas and still look like yourself.
0:09EvidenceThat's exactly why I love this merit stick.
0:12DemoIt's lightweight, buildable, and coverage with a light finish.
0:16Call to actionIf you want to check this out, I've added it to the cart below.

JellyandStormieFINDS🗝️Oct 23

0:22204 views

Statement4.1 s hook

“This little stick replace two steps in my routine.”

Script breakdown4 parts

0:00HookThis little stick replace two steps in my routine.
0:04EvidenceIt's Merit's Minimalist, Perfecting Complexion Stick and it works both as a foundation and a concealer.
0:11DemoBlends so easily, gives you natural looking coverage and makes getting ready so much faster.
0:19Call to actionI've added it below. Check your cart below.

JellyandStormieFINDS🗝️Oct 25

1:22194 views

Buttery. Blendable. Skin-like. Nothing heavy or complicated—just easy everyday makeup that melts into your…

Melissa Jo 🍒Oct 23

0:365 views

Statement10.4 s hook

“this is a style that stains a concealer that builds a foundation that supports a merit course correct or even who wins are we just going to put on a bracelet or sign or perfect a face”

Script breakdown2 parts

0:00Hookthis is a style that stains a concealer that builds a foundation that supports a merit course correct or even who wins are we just going to put on a…
0:11Demoor task you want to cover maybe we'll put some water up to this side that you want to correct a pair of jeans that you want to make me and then the…

Loly🥰Oct 22

HookProblemDemoEvidenceOfferCall to action

Creators selling this

8 found

Melissa Matos@melissamat_
Followers
127k
Videos
1
Views
76k
Likes
4.1k
Latest
Apr 23
76k
Also sells
Ami@shopessntls
Followers
5.5k
Videos
1
Views
6.4k
Likes
36
Latest
Oct 12
6.4k
Also sells
Sylvia@sylviavanhoevenbeauty
Followers
59k
Videos
1
Views
4.9k
Likes
10
Latest
Oct 18
4.9k
Also sells
+7 more
✨Tiffiny Semashko✨@tiffinysemashko
Followers
223k
Videos
1
Views
4.3k
Likes
310
Latest
Oct 21
4.3k
Also sells
+5 more
𝐌𝐞𝐥𝐢𝐬𝐬𝐚 𝐑𝐞𝐲𝐞𝐬@melissareyezz
Followers
410k
Videos
1
Views
3.8k
Likes
776
Latest
Oct 25
3.8k
Also sells
+12 more
JellyandStormieFINDS🗝️@jellyandstormie
Followers
11k
Videos
3
Views
1.8k
Likes
10
Latest
Oct 25
1.1k 478 204
Also sells
Melissa Jo 🍒@justmeljo
Followers
16k
Videos
1
Views
194
Likes
3
Latest
Oct 23
194
Also sells
+22 more
Loly🥰@lolylove97
Followers
12k
Videos
1
Views
5
Likes
0
Latest
Oct 22
5
Also sells
+1 more

Hooks that opened the top videos

“I have always admired women who wear make-up with only 5 to 6 makeup products for your daily life.”Statement5.2 sWatch76k views
“White person, white person, white person. Guys, I have only seen this merit complexion stick on white skin, and I literally have 4 of these, and I love these. I have been using this for over 2 years,”Result first11.8 sWatch6.4k views
“Lazy girls, you need to grab this.”Statement1.7 sWatch4.9k views
“hi my name is Tiffany I've lost over 100 pounds and kept it off for about 6 years at this point no it did not happen overnight these are the things that I started with and things that I've continued to this day it all…”Statement11.7 sWatch4.3k views
“If you don't have patience for a whole foundation routine, you need to see this. It's Merit's complexion stick, and you literally swipe where you need coverage and blend.”Statement9.9 sWatch1.1k views
“Can we normalize not covering our whole face with foundation?”Question3.9 sWatch478 views
“This little stick replace two steps in my routine.”Statement4.1 sWatch204 views
“this is a style that stains a concealer that builds a foundation that supports a merit course correct or even who wins are we just going to put on a bracelet or sign or perfect a face”Statement10.4 sWatch5 views