Beauty & Personal CareHaircare & StylingHair Color

tarte shape tape dab & go hair concealer

Rated 4.03,696 reviewsSold by Tarte CosmeticsOfficial shop

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Sold: 84,709
Sold per day: +469
Price: $33.80
New reviews: 277
Video views: 8.5M
Creators: 31

Updated Oct 27, 2026

Videos selling this

Top 12 of 63

Usual openingStatement17 of 37 videos

Hook length4.5 sTypical

Deal mentioned at0:3414 of 37 videos

Asks to buy at0:3828 of 37 videos

Video length0:57Typical

No. 10:497.6M views

Question8 s hook

“You guys, again, here on this side. Look at all of that insane coverage. Okay, do you guys see that? I went too far in right here.”

Script breakdown5 parts

0:00HookYou guys, again, here on this side. Look at all of that insane coverage. Okay, do you guys see that? I went too far in right here.
0:08DemoBut then, y'all you gotta do is take your finger and kind of just blend it back out. Brand new by Tarte. It's called the dab and go. And this is…
0:27EvidenceJust look at the difference between this side and this side right here.
0:31DemoYou can still see all of these thinning spots. And the best part about this is that it's waterproof, so even if you're going to the pool or the…
0:48Call to actionI'm gonna go ahead and link it below.

MarianaJun 3

0:45228k views

Question2.1 s hook

“You wanna stop coloring your hair every other week?”

Script breakdown3 parts

0:00HookYou wanna stop coloring your hair every other week?
0:02DemoThis is Tarte's new Dabbing Go Hair Concealer. If your hair is thinning, it will give the illusion of thicker, fuller hair. You have control over…
0:35Call to actionBe aware there are a whole bunch of dupes that are popping up on this platform and they look exactly like this, but they are not by tarte. Did just…

✨Mindy✨Oct 20

0:51145k views

Result first6.3 s hook

“It's the only thing that will relieve my anxiety knowing I don't need to go get my hair coloured every other week anymore.”

Script breakdown5 parts

0:00HookIt's the only thing that will relieve my anxiety knowing I don't need to go get my hair coloured every other week anymore.
0:06DemoHow much that filled in my hairline. Your hair is thinning, hairline receding, going gray or bald. This Tarte’s new Dab n Go Hair Concealer. It's…
0:33EvidenceNo longer scheduling my life around my hair appointments because this lets me stretch it out a few more weeks and saves me a lot of money.
0:40DemoNow there are a whole bunch of dupes that are popping up on this platform and they look exactly like this, but they are not by tarte. Just reached…
0:48Call to actionso if it's still available I will link the legit products below for you guys.

✨Mindy✨Oct 15

1:0280k views

Statement2.7 s hook

“Hairline is thinning. Don't panic.”

Script breakdown5 parts

0:00HookHairline is thinning. Don't panic.
0:03DemoYou're having a bad hair day. Don't panic. Your part is widening. Don't panic. And if your hair is going grey, don't panic. This is Tarte's new dab…
0:18Call to actionknowing I don't need to go get my hair coloured every other week anymore.
0:21DemoMade with vitamin E and Castor oil. So it will not dry your hair out like the other root touch UPS. It's buildable with control, not like those…
0:57Call to actionIs number one in the hair category, but if it is still available I will link the legit product below for you guys.

✨Mindy✨Oct 13

1:2744k views

Result first8.9 s hook

“This is Tarte’s new dab and go hair concealer and it's the only thing that will relieve my anxiety knowing I don't need to go get my hair colored every other week anymore.”

Script breakdown5 parts

0:00HookThis is Tarte’s new dab and go hair concealer and it's the only thing that will relieve my anxiety knowing I don't need to go get my hair colored…
0:09DemoCancel your hair appointment. Because I just went from that to that in one second. As someone that's been going grey for over 20 years, I know a…
0:58EvidenceMy life used to revolve around my hair appointments and now I can push those off a little bit longer.
1:03DemoI'm not scheduling my hairstyles around my grow out using the colour black brown. Just be aware there are a whole bunch of Dupes that are popping up…
1:21Call to actionDid just reach Number 1 in the hair category, but if it is still available I will link the legit product below for you guys.

✨Mindy✨Oct 18

1:4938k views

Statement3.6 s hook

“I miss my appointment to dye my grays, I'm not going to embrace them.”

Script breakdown12 parts

0:00HookI miss my appointment to dye my grays, I'm not going to embrace them.
0:04DemoDo you see what that did in two seconds?
0:07EvidenceThis stuff, okay, I've tried all of them. The spray, the other brands, I don't wanna drop brands, but you know the one that sounds like color cow?…
0:16DemoThis is the only one that actually looks natural.
0:18EvidenceIt doesn't get on my fingers when I rub my fingers through my hair. And it actually, um, covers the grays. I've, I've gone hiking in this, I've gone…
0:33DemoI turned 39 in like a week, and I swear this is like the only thing that gives away my age. Stuff is incredible. Like, honestly, if you have gray…
1:05EvidenceI'm telling you guys, like, I have tried all of them throughout the years. I've been dealing with Gray's for many, many, many years, and this is the…
1:15DemoIt's tarte. They make a hair concealer now. It's a shape tape hair concealer called dab and go.
1:21Call to actionAnd it's so easy to use. Like, the product is in here. You just swirl it around and tap it and go.
1:27DemoI'll do a tissue test in a second just to show you guys that it does not budge. Put it here. Nothing. Nothing. This stuff does not come off. And I…
1:43Call to actionSo I'll put the link here if you guys want to grab it.
1:45OfferShades are selling out fast, so you can see if yours is still available. But it's so sticky.

Priscilla ✨Oct 14

1:4123k views

Statement3 s hook

“I need to run out of the house, but I don't want my gray showing.”

Script breakdown8 parts

0:00HookI need to run out of the house, but I don't want my gray showing.
0:03DemoLike, look at that. I'm turning 39 this month, and my grays are, like, the bane of my existence. I don't want to embrace them, and the first place…
0:37EvidenceThey were messy. They made my hair feel weird. They, like, got on my hands when I rubbed my fingers through my hair.
0:43DemoThis one is the best one I've ever tried. It looks the most natural. Once it sets, it sets. It doesn't get on my fingers, it doesn't get on my…
1:07EvidenceBut honestly, it's, like, the best one I've tried. It's newer. Like, look what that just did to My hairline.
1:11DemoIf you have thin hair too, like, maybe you're not dealing with grays, but you're just dealing with thin hair. Okay, this is so good. It helps me…
1:31Call to actionBut this is so good. I'm in the shade black, brown, and if you wanna get it, I'll put the link here because I think shades are selling out already.
1:39DemoUm, since it is a newer release. But so singing good

Priscilla ✨Oct 4

1:2018k views

Statement5.4 s hook

“Dark brown, medium brown, light brown and grey. You wanna stop coloring your hair every other week.”

Script breakdown5 parts

0:00HookDark brown, medium brown, light brown and grey. You wanna stop coloring your hair every other week.
0:06DemoThis is Tarte’s new dab and go hair concealer. It's the only thing that will relieve my anxiety knowing I'm not scheduling my life around my grow…
0:45EvidenceLook at the difference in my hairline.
0:47DemoIt was dark brown, medium brown, light brown, grey. You get this onto your face, all you have to do is just push back lightly and it will blend…
1:14Call to actionThis is number one in the hair category now, but if it is still available I will link the legit product below for you guys.

✨Mindy✨Oct 20

1:4617k views

Question1.8 s hook

“What's the first thing you noticed about me?”

Script breakdown7 parts

0:00HookWhat's the first thing you noticed about me?
0:02DemoWas it my eyes or is it my grays? Look at all these grays on my hairline. Ah. I'm gonna turn 39 this, in a couple weeks, and, like, honestly, my…
0:20EvidenceI get them everywhere. My hair would actually, like, grow in full gray. Miss my dye appointment. Let me show you this hack. This is, like, I've…
0:44DemoThey didn't stay. They might. They would get on my fingers or, like, I feel like they would, like, melt off my face. This doesn't do that. And it's…
1:21OfferIt's new, so I know shades are already selling out fast.
1:23EvidenceI've had this one for a few months, and this is the one that I've reached for. I've had the same one for, like, four or five months now. It's lasted…
1:33DemoI'm gonna push nothing. I just applied there, and nothing is coming off. Like, this will not transfer so stinking good. You. If you have gray hair…

Priscilla ✨Oct 8

1:0216k views

Statement1.9 s hook

“You're having a bad hair decade.”

Script breakdown8 parts

0:00HookYou're having a bad hair decade.
0:02DemoDon't panic if you wanna part your hair down the middle and your hairline is widening. Don't panic if you wanna wear your hair half up half down.…
0:15Call to actionDon't panic! This is Tarte's new dab and go hair concealer and it's the only thing that relieves my anxiety knowing I need to go get my hair…
0:25DemoAnd it saves me so much money.
0:27EvidenceSomeone that's been going grey for over 20 years and now my hair is meaning life used to revolve around hair appointments.
0:34DemoNow I can push those out a little bit longer cause Tarte created this hair concealer that is waterproof. It's made with Castor oil and vitamin E so…
0:55EvidenceI'm using the color black brown and this is number one in the hair category.
0:58Call to actionBut if it is still available I will link the legit product below for you guys.

✨Mindy✨Oct 14

0:378.3k views

Statement2.8 s hook

“They're never gonna know. They're never gonna know.”

Script breakdown5 parts

0:00HookThey're never gonna know. They're never gonna know.
0:03DemoThey're never gonna know. This is Tarte's new dab and Go Hair Concealer and it is not like any other root touch up you have seen before. It's made…
0:25EvidenceI'm using the color black brown, but there are a whole bunch of other shades available.
0:28DemoJust know there are a ton of dupes out there, so make sure you are getting from tarte.
0:32Call to actionThis did just reach number one in the hair category, but if it is still available, I will link the legit product below for you guys.

✨Mindy✨Oct 12

1:017.8k views

Command4.5 s hook

“Watch me save hundreds of dollars by pushing my hair appointment off again in 3.”

Script breakdown7 parts

0:00HookWatch me save hundreds of dollars by pushing my hair appointment off again in 3.
0:05Demo2. 1. GO!
0:06EvidenceThis is Tarte's new dab and go hair concealer and it's the only thing that will relieve my anxiety knowing I'm not scheduling my life around my hair…
0:15DemoNor am I scheduling my hairstyles around how much grow out I have.
0:20EvidenceI've been going grey for over 20 years.
0:22DemoNot only will this cover up your greys, it will give the illusion of thicker, fuller hair. Look at how quick that filled in my hairline. This is…
0:55Call to actionThis did just reach number one in its category, but if it is still available I will link the legit product below for you guys.

✨Mindy✨Oct 14

HookProblemDemoEvidenceOfferCall to action

Creators selling this

31 found

Mariana@mydlvz1
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Hooks that opened the top videos

“You guys, again, here on this side. Look at all of that insane coverage. Okay, do you guys see that? I went too far in right here.”Question8 sWatch7.6M views
“You wanna stop coloring your hair every other week?”Question2.1 sWatch228k views
“It's the only thing that will relieve my anxiety knowing I don't need to go get my hair coloured every other week anymore.”Result first6.3 sWatch145k views
“Hairline is thinning. Don't panic.”Statement2.7 sWatch80k views
“This is Tarte’s new dab and go hair concealer and it's the only thing that will relieve my anxiety knowing I don't need to go get my hair colored every other week anymore.”Result first8.9 sWatch44k views
“I miss my appointment to dye my grays, I'm not going to embrace them.”Statement3.6 sWatch38k views
“I need to run out of the house, but I don't want my gray showing.”Statement3 sWatch23k views
“Dark brown, medium brown, light brown and grey. You wanna stop coloring your hair every other week.”Statement5.4 sWatch18k views
“What's the first thing you noticed about me?”Question1.8 sWatch17k views
“You're having a bad hair decade.”Statement1.9 sWatch16k views