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COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder Compact - 0.28oz Longwearing Soft Powder, Makeup Product with Hyaluronic Acid, Blurring, All-Day Glow Setting, Affordable Makeup

Beauty & Personal CareMakeupPowder

COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder Compact - 0.28oz Longwearing Soft Powder…

Rated 4.5657 reviewsSold by COVERGIRL

27
SkipSaturated

Slower than its last month

35 reviews this week, 52 last week

Odds of a breakout
4%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
8,233
Sold per day
+26.3
Price
$13.49
New reviews
34
7 days
Video views
522k
9 videos
Creators
9
Found so far

Updated Oct 26, 2026

Videos selling this

9 videos
Usual openingStatement2 of 3 videos
Hook length3.8 sTypical
Deal mentioned at0:152 of 3 videos
Asks to buy at0:211 of 3 videos
Video length0:42Typical
Play videoNo. 13:47518k views
Offer first3.8 s hook
“Pump and a wand. Affordable bronzing and glow serum.”
Script breakdown14 parts
  1. 0:00HookPump and a wand. Affordable bronzing and glow serum.
  2. 0:04DemoCovergirl just dropped a fourteen dollar liquid bronzer and new powders. Are they finally here to reclaim their drugstore throne? Yes, here she is…
  3. 0:15EvidenceWe're gonna see if it actually works or not.
  4. 0:17DemoCovergirl really needs to have a resurgence because all the other girls are claiming in the Thrones. But lately they've launched a lot of new…
  5. 0:27OfferAnd I kind of love it. So yes, here we are with eight shades of bronzer, only $14. The sun and Sculpt Glow Bronzing Serum.
  6. 0:35DemoIt's here. Why did I just bear my teeth like that? Sorry, I got excited. Okay, so here it is. There's a two in one. It obviously has a pump at this.…
  7. 0:53OfferAbsolutely stunning for the price point.
  8. 0:55DemoFor foundation, we're gonna go with the MPH less skin, which is Jeffree star approved foundation has blended out. Absolutely beautiful. Now we're…
  9. 2:01EvidenceI love it. But so far, so good. Just for the sake of the video, let's see if the pump actually works.
  10. 2:06DemoI'm assuming it would. Covergirl said hi. Good morning. With this new bronzer, we're just gonna go directly to the skin right off that mixing plate.…
  11. 3:15OfferIt's affordable, it's made in America, it blended like a dream into my skin. And I highly recommend this.
  12. 3:21DemoThe Covergirl Skin Enhancer Luminous Finishing Powder. Absolutely amazing. I wish that there was a couple more shades, but both of these formulas…
  13. 3:30OfferThey're affordable, they're amazing, and I'm impressed. Now, without further ado, the Covergirl Sun and Sculpt Bronzing Serum and the Skin Enhancer…
  14. 3:39DemoThere are Jeffree Star approved. And guess what? Both of these products are available right here in the TikTok shop. Snap them up before they go…
Jeffree StarMay 7
Play video0:4260 views
Statement3 s hook
“There's a difference between a finishing powder and a setting powder.”
Script breakdown4 parts
  1. 0:00HookThere's a difference between a finishing powder and a setting powder.
  2. 0:03DemoThis is Covergirl. It's a skin enhancer. Baked luminous finishing powder. And it just helps blur without enhancing any fine lines and wrinkles,…
  3. 0:30OfferIt's affordable with Covergirl, so it's for all of us if you just wanted to give your makeup just that little extra edge.
  4. 0:36DemoRefined airbrush finish. This is in colour sugar cookie. They have other colours to suit all skin tones, but try it. It's really good.
Libby | Grown-Woman BeautyOct 26
Play video0:2330 views
Statement8.8 s hook
“used to be a Covergirl True Blend Skin Enhancer Colour 5 10 today and I gotta tell you I really like it”
Script breakdown3 parts
  1. 0:00Hookused to be a Covergirl True Blend Skin Enhancer Colour 5 10 today and I gotta tell you I really like it
  2. 0:09EvidenceI'll let you guys decide but it definitely gave me this like nice smooth finish that didn't seem over the top or too much um I got it from TikTok
  3. 0:21Call to actionso you can click and grab yours today too if you want it
colleenwillyOct 23
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

9 found

Hooks that opened the top videos

  • “Pump and a wand. Affordable bronzing and glow serum.”Offer first3.8 sWatch518k views
  • “There's a difference between a finishing powder and a setting powder.”Statement3 sWatch60 views
  • “used to be a Covergirl True Blend Skin Enhancer Colour 5 10 today and I gotta tell you I really like it”Statement8.8 sWatch30 views

Sales

Sold per dayLighter bars are averages over several days.

COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder Compact - 0.28oz Longwearing Soft Powder, Makeup Product with Hyaluronic Acid, Blurring, All-Day Glow Setting, Affordable Makeup: sold per day

Total sold

COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder Compact - 0.28oz Longwearing Soft Powder, Makeup Product with Hyaluronic Acid, Blurring, All-Day Glow Setting, Affordable Makeup: total sold

Price

COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder Compact - 0.28oz Longwearing Soft Powder, Makeup Product with Hyaluronic Acid, Blurring, All-Day Glow Setting, Affordable Makeup: price

New reviews

COVERGIRL TruBlend Skin Enhancer Baked Luminous Finishing Powder Compact - 0.28oz Longwearing Soft Powder, Makeup Product with Hyaluronic Acid, Blurring, All-Day Glow Setting, Affordable Makeup: new reviews per day
Last 7 days
34
Since Apr 28
659
Verified buyers
100%
Sold per review
13

Powder

Rank by units sold
#36
Of 675 products
Price against the category
21% lower
Median $16.99

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