HAUS LABS B Structural Volumizing + Lengthening Mascara | Lengthening + Volumizing Mascara

Rated 4.51,756 reviewsSold by Haus Labs

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Updated Oct 21, 2026

Videos selling this

5 videos

Usual openingStatement2 of 4 videos

Hook length3.7 sTypical

Deal mentioned at0:133 of 4 videos

Asks to buy at1:273 of 4 videos

Video length2:10Typical

Statement6.8 s hook

“New mascara is called B Structural, and it's named this for a very specific reason.”

Script breakdown10 parts

0:00HookNew mascara is called B Structural, and it's named this for a very specific reason.
0:07DemoThis mascara is not just a volumizing mascara. What's up, everybody?
0:11EvidenceHappy New Year, and welcome back to the first review of 2025.
0:16DemoNow, what is on the chopping block today? What better way to start off the New Year with the new Lady Gaga House Labs Mascara?
0:24OfferAs for $29, the House Labs by Lady Gaga B Structural Volumizing and Lengthening Mascara.
0:33DemoIt's here. Now, this is a hypoallergenic. It's volumizing, long wearing, lengthening, vegan.
0:39OfferAnd for $29, this formula made in Italy.
0:43DemoLet's see what she looks like. All right, when we take it out of the box, boom. It is all chrome, silver. Of course, we have the House Labs logo…
2:47Call to actionSo, yes, if something I love is approved and it's on the TikTok shop, baby, you can buy it right here in this video.
2:53DemoNot every time, but yes, House Labs has his mascara on the TikTok shop, so pick it up. Without further ado, the B Structural Mascara by House Labs…

Statement1.5 s hook

“Lady Gaga said, happy summer!”

Script breakdown9 parts

0:00HookLady Gaga said, happy summer!
0:02OfferHere's 20% off every single item.
0:05DemoSo let's do a full face of some of my favorites. Everything on my face right now is House Labs. I'm going in with the Tritone Skin Tech Foundation…
0:15EvidenceI am engaged and doing my own makeup, so I already decided this is the foundation I'm wearing on my wedding day because it's the most beautiful,…
0:24DemoI like a really bright under eye, so I'm gonna go in with their concealer in the shade you. It covers beautifully. It's always so seamless and lasts…
1:27Call to actionIt's a really pretty pink and I'm just gonna tap it up here where I would apply blush.
1:31DemoIt's so pretty. The star of the show is her new mascara. This is the B Structural Mascara. It's formulated with a vegan B silk, so it's gonna help…
1:46EvidenceI have not seen my skin look this good in so long. I'm obsessed with all these products.
1:50Offer20% off all of House Labs products.

Fluttery lashes + a guava glow with @biancaferrox on ig ✨ Get it all on #TikTokShop

Command4.4 s hook

“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”

Script breakdown8 parts

0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…

Result first2.9 s hook

“Unbox some packages with me while I wait for my kids to get out of school.”

Script breakdown9 parts

0:00HookUnbox some packages with me while I wait for my kids to get out of school.
0:03DemoI love doing this when my car makes a huge mess. Got some stuff from house labs. Got their volumizing and lengthening mascara. I got their…
0:25EvidenceI got these two step peel pads from Rock Retinol and 5 acids.
0:30DemoI love rocks retinol. This is the multi peptide and hyaluronic acid serum from the ordinary. Love their skincare. This is a little pajama set that I…
0:47EvidenceI love powdered sunscreens for touching up my makeup, doing my part, and then, like, when I French braid my daughter's hair for softball and dust it…
0:57DemoI got a pair of barrel jeans from flamingos. I've never tried them before, so I'm super excited to try these. I got my kids a bunch of stuff from…
1:04EvidenceI got my son this T-shirt with a cherry red, and then I got him the matching red ice cream shorts. And then I got my other son the Baseball…
1:14DemoI like the finishes. This feels high quality.
1:17Call to actionAlright, let's go get these kids. Thanks for opening packages with me.

HookProblemDemoEvidenceOfferCall to action

5 found

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“New mascara is called B Structural, and it's named this for a very specific reason.”Statement6.8 sWatch5.9M views
“Lady Gaga said, happy summer!”Statement1.5 sWatch1M views
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views
“Unbox some packages with me while I wait for my kids to get out of school.”Result first2.9 sWatch323 views