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tarte lights, camera, lashes™ platinum mascara - extreme volume, length & curl

Beauty & Personal CareMakeupMascara

tarte lights, camera, lashes™ platinum mascara - extreme volume, length & curl

Rated 4.43,376 reviewsSold by Tarte CosmeticsOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
41,819
Sold per day
+1
Price
$36.40
New reviews
–
Video views
3M
2 videos
Creators
2
Found so far

Updated Oct 21, 2026

Videos selling this

2 videos
Usual openingQuestion1 of 2 videos
Hook length3.8 sTypical
Deal mentioned at0:131 of 2 videos
Video length3:14Typical
Play videoNo. 14:013M views
Question3.2 s hook
“What's up, everybody? Welcome back to another makeup review.”
Script breakdown4 parts
  1. 0:00HookWhat's up, everybody? Welcome back to another makeup review.
  2. 0:03DemoHow are you? Now, what is on the chopping block today? Oh, baby tart. Yes! The one and only queen of concealers. They dropped a brand new formula.…
  3. 3:06EvidenceLook at the difference, y'all, before and after. Hi, how are you? Mascara is next level. It's available on the TikTok shop.
  4. 3:13DemoBut let's really get into the final thoughts of this concealer. Hey, Miss Tart. This concealer is next level. Formula is made in Korea. We all know…
Jeffree StarMar 7
Play video2:2738k views
Command4.4 s hook
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”
Script breakdown8 parts
  1. 0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
  2. 0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
  3. 0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
  4. 0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
  5. 0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
  6. 0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
  7. 1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
  8. 1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…
Kelly Rose Sarno | Lash ExpertFeb 1
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “What's up, everybody? Welcome back to another makeup review.”Question3.2 sWatch3M views
  • “Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views

How similar products are sold

1 video, 1 product

Hooks that opened them

  • “Have you had it with people always telling you you look tired?”Question2.9 sWatch44 views

Sales

Sold per dayLighter bars are averages over several days.

tarte lights, camera, lashes™ platinum mascara - extreme volume, length & curl: sold per day

Total sold

tarte lights, camera, lashes™ platinum mascara - extreme volume, length & curl: total sold

Price

tarte lights, camera, lashes™ platinum mascara - extreme volume, length & curl: price

Mascara

Rank by units sold
#12
Of 661 products
Price against the category
127% higher
Median $16.02

Selling about as much

Sky Tubes Tubing Mascara, 24H Extension-Like Length & Volume, Smudge-Proof, Maybelline New YorkSky Tubes Tubing Mascara, 24H Extension-Like Length & Volume…65 a day47,489 sold$17.99[Espoir Official][Viral] The Brow Fixing Cara | Eyebrow Coloring Mascara with 15° Angled Brush | Long-Lasting, Smudge-Proof, Waterproof | Available in 10 Shades[Espoir Official][Viral] The Brow Fixing Cara | Eyebrow…269 a day47,232 sold$17Sarelly Long Cow Lashes Mascara, Nourishing Waterproof, Long-Lasting, Lengthening lift – Perfect "Cow Lashes" Look By Anna SarellySarelly Long Cow Lashes Mascara, Nourishing Waterproof…44 a day44,036 sold$31.20Lash Next Door Mascara | Blackout | MakeupLash Next Door Mascara | Blackout | Makeup0.5 a day40,930 sold$21.97ColourPop® BFF Mascara - Volumizing Mascara Matte FinishColourPop® BFF Mascara - Volumizing Mascara Matte Finish8 a day39,709 sold$16.99Wonderskin WONDER BLADING Brow Stain & Go Masque - Lightweight & Water-Resistant Microblading Effect for Natural Looking BrowsWonderskin WONDER BLADING Brow Stain & Go Masque - Lightweight…18 a day38,908 sold$28.60

Tarte CosmeticsOfficial shop

Sold
8,496,865
Products
167
Followers
2,359,160
Videos
4,578
Rating
4.5
Reviews
434,902

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