Beauty & Personal CareMakeup

Daily Makeup Brush Cleaner - Small

Rated 4.8128 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,665
Sold per day
–
Price
$12.50
New reviews
–
Video views
600k
1 video
Creators
–

Updated Oct 14, 2026

Videos selling this

1 video

How similar products are sold

8 videos, 5 products
Usual openingStatement6 of 6 videos
Hook length5.6 sTypical
Deal mentioned at0:121 of 6 videos
Asks to buy at0:512 of 6 videos
Video length0:48Typical
Play video1:103.7M views
Statement11.6 s hook
“no what if you also have teeth like this stay in this video I'm going to show you how you can clean them it is actually very easy because if you go with a person who does that I would charge you very much”
Script breakdown4 parts
  1. 0:00Hookno what if you also have teeth like this stay in this video I'm going to show you how you can clean them it is actually very easy because if you go…
  2. 0:12Offermoney and with this device, which is especially to remove that tartar it will really be much, much cheaper what I love is that it has different ends…
  3. 0:24Demoas you can see, only the tooth has an effect. while on the gum no so you're not going to worry about it hurting your gums is very easy to use…
  4. 1:00Call to actionyou can find this product here below in the link above my name and it's really going to be much cheaper take it off for yourself now which is very…
CURVY MOON New Upgrade Electric Oral Plaque Remover Teeth…
Play video0:4514k views
Statement6.4 s hook
“Back in the 1980s, people used to shave soap into little flakes, mix them with water and use that to clean their makeup brushes.”
Script breakdown5 parts
  1. 0:00HookBack in the 1980s, people used to shave soap into little flakes, mix them with water and use that to clean their makeup brushes.
  2. 0:06DemoThen came the 2, when people started using shampoo and dish soap.
  3. 0:10ProblemBut here's the problem, neither of those was actually made for makeup brushes. They can leave the bristles feeling dry and rough while a ton of…
  4. 0:21DemoNow it's 2026 and girls are switching to this makeup brush cleaning soap that's specifically made for the job. All you have to do is wet your brush,…
  5. 0:41Call to actionIf you've been looking for something like this, I'd grab it while you can because it could sell out anytime.
Heart-Shaped Makeup Brush Cleaner Solid Soap - Includes…
Play video0:592.1k views
Statement7.3 s hook
“this is the kit electric or wireless that you need to have at home”
Script breakdown3 parts
  1. 0:01Hookthis is the kit electric or wireless that you need to have at home
  2. 0:08EvidenceI bought it for my maintenance from my home.
  3. 0:14Demoas I am doing you can do it from the comfort of your home is completely complete comes the device with its different sized eh tips has five speeds…
CURVY MOON New Upgrade Electric Oral Plaque Remover Teeth…
Play video0:45870 views
Statement2.2 s hook
“We got your concern and we're here to help you.”
Script breakdown3 parts
  1. 0:00HookWe got your concern and we're here to help you.
  2. 0:02ProblemI know sometimes egosol can be such a problem, but when you pick the right shade and do it correctly, you will end up with these gorgeous egosols.
  3. 0:09DemoSo the first step to achieving perfect egosols is to choose the right shade. 0, 1, it is for those with deeper skin tones. And 0, 2, pink is for…
Char Cosmetics Duo Under-Eye Aegyosal Dual-Tone Pen…
Play video0:27722 views
Statement4.8 s hook
“I was just about to put my makeup on, and then I noticed that my brushes are absolutely disgusting.”
Script breakdown2 parts
  1. 0:00HookI was just about to put my makeup on, and then I noticed that my brushes are absolutely disgusting.
  2. 0:05DemoAnd my best friend told me about this Jenny Patinkin Spray Away Makeup Brush Cleaner. So you just spray down your makeup brush, and then you wipe it…
Jenny Patinkin Spray Away Portable Atomizer Cosmetic Brush…

Hooks that opened them

  • “no what if you also have teeth like this stay in this video I'm going to show you how you can clean them it is actually very easy because if you go with a person who does that I would charge you very much”Statement11.6 sWatch3.7M views
  • “I've honestly never seen an egg yolk pen this good.”Statement3 sWatch3M views
  • “Back in the 1980s, people used to shave soap into little flakes, mix them with water and use that to clean their makeup brushes.”Statement6.4 sWatch14k views
  • “this is the kit electric or wireless that you need to have at home”Statement7.3 sWatch2.1k views
  • “We got your concern and we're here to help you.”Statement2.2 sWatch870 views
  • “I was just about to put my makeup on, and then I noticed that my brushes are absolutely disgusting.”Statement4.8 sWatch722 views

Makeup

Rank by units sold
#3,945
Of 22,872 products
Price against the category
16% lower
Median $14.90

Selling about as much

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