
Beauty & Personal CareMakeupConcealer & Foundation
tarte Big Stick Energy duo – shape tape concealer stick & brush
SkipPeaking
Not enough momentum
115 reviews this week, 123 last week
- Odds of a breakout
- 4% At this Score, within 30 days
Score for Oct 23, 72 hours delayed. Get it live How it works
- Sold
- 488,823
- Sold per day
- +262
- Price
- $41.60 50% off
- New reviews
- 80 7 days
- Video views
- 37M 29 videos
- Creators
- 26 Found so far
Updated Oct 23, 2026
Videos selling this
Top 12 of 29Usual openingStatement11 of 16 videos
Hook length4.4 sTypical
Deal mentioned at0:228 of 16 videos
Asks to buy at0:3410 of 16 videos
Video length0:38Typical
Statement3.3 s hook
“To the girl who said that this is like an espresso shot for underneath your eyes.”Script breakdown4 parts
- 0:01HookTo the girl who said that this is like an espresso shot for underneath your eyes.
- 0:04DemoGirl, you are not playing. This is Tarte's new Blur Concealer.
- 0:09OfferIn this bundle, you are also getting this brush. This brush alone retails for $30 and you can only get this bundle off of TikTok Shop. It is not…
- 0:18DemoI also love to use this brush to blend out my foundation. And look at that. In a matter of seconds. Looks like I got sleep. Doesn't look like I got…
Sammy CakesJun 21
Command2.5 s hook
“Get ready with me while I answer some of y'all's questions.”Script breakdown31 parts
- 0:00HookGet ready with me while I answer some of y'all's questions.
- 0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
- 0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
- 0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
- 0:34EvidenceSo I've been here since high school, senior year, high school.
- 0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
- 0:55EvidenceMy mom had a lot of issues.
- 0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
- 1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
- 1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
- 2:00EvidenceBorn this way concealer. My mom always favored my brother.
- 2:04DemoShe was always jealous of me.
- 2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
- 2:13EvidenceI am always, always proud of my kids no matter what.
- 2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
- 2:56Evidenceit's crazy. My dad is still here.
- 2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
- 3:41EvidenceI love this stuff. Very, very,
- 3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
- 4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
- 4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
- 4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
- 5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
- 5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
- 5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
- 6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
- 6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
- 6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
- 7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
- 7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
- 7:33DemoAnd that is all I have time for today.
Valerie RogersMay 13
Statement1.8 s hook
“Okay, another thing. You guys are not in trouble.”Script breakdown6 parts
- 0:00HookOkay, another thing. You guys are not in trouble.
- 0:02DemoYou have been in trouble a lot lately. Um, but you guys are not in trouble. I'm just going to put this here. I'm not gonna share the comment only…
- 1:21ProblemLet me tell her that. I fucking hate it. Why? Why?
- 1:30DemoSo let's. Again, this is my fifth reminder this week. Just enjoy the vibes. Just enjoy the vibes, okay? If you like being here. Um.
- 1:42ProblemAnd, like, I hate to say it, but, like, this is not a forum for constructive criticism. I get it. I get it.
- 1:48DemoIt's. I'm sharing, and it's me kind of opting into opinions. I totally get that. But I also am allowed to say I don't like it.
trapezoidmouthOct 15
Statement5.3 s hook
“She gave me good genetics as far as aging goes, but we both got horrible dark circles.”Script breakdown13 parts
- 0:00HookShe gave me good genetics as far as aging goes, but we both got horrible dark circles.
- 0:05DemoI'm 39, she's 56.
- 0:08ProblemThis concealer, normally we hate concealers, but this one, it's so creamy and it doesn't get into your fine lines and wrinkles.
- 0:16DemoCause normally I feel like concealers make our under eyes look creepy, worse, and actually give away our age. I want you to watch this. Thankfully,…
- 0:29EvidenceLook at the difference that's gonna make in, like, two seconds. It comes with this brush, that free brush that fits perfectly. Oh, my gosh. Look at…
- 0:38DemoLook at, like, look what that just did. I actually look alive. I don't look like a zombie. Go closer. Show them. What?
- 0:44EvidenceLook at that. Look at the difference.
- 0:48DemoAnd then go. You see how, like, it's smooth and blurring and it doesn't settle into any of her fine lines and wrinkles and you.
- 0:55ProblemConcealers normally suck, and I hate them, but this one by Tarte, this is their blurring, their shape Tape blur. If you have mature skin like me.…
- 1:07DemoI can't believe. I can't even believe I'm gonna be 40, like, next year. You're gonna be 40? I know.
- 1:12Evidence39 sounds so weird, but anyways, we wanted to show you this because it works so good on both of us.
- 1:17DemoThis is the shade 29, and. And it just completely blurs and brightens. Like, look at That did. She took my brush. Oh, sorry. I have my own. My bad.
- 1:27Call to actionAnyways, we'll link it cause I think there's actually a sale going on right now, but you guys can check. Like, look, it's so. It's so good.
Priscilla ✨Oct 14
@tarte cosmetics #DiscoverYourGift #TikTokShopBlackFriday
JohaOct 19
Result first7.5 s hook
“Good morning! Here's a get ready with me nobody asked for because TikTok sent me a free sample and I have to review it.”Script breakdown7 parts
- 0:00HookGood morning! Here's a get ready with me nobody asked for because TikTok sent me a free sample and I have to review it.
- 0:08DemoStarting off strong, we are going in with my regular face routine. I usually do this morning and night. After that I mix my moisturizer with the…
- 1:00EvidenceAbsolutely love this. I've been using this for years. I got this one and then I use that kind of as like a base contour, I don't really know. And…
- 1:10DemoIt's more of a bronzer, but it still looks good. Mixed with the contour. Then I go in with this Rare Beauty Blush Lover. Beauty Blush. Will always…
- 1:57EvidenceAnd then I crimp my hair. Use this little flat claw clip from teleties. We actually sell these at our store.
- 2:04DemoUm, if you're in Clark Range, stop by. Check out the Cherokee Mountain General Store.
- 2:08EvidenceI love this claw clip, though, because I can actually drive in a car and it doesn't drive me crazy. Okay, bye.
✰Sammy Jo✰Jul 7
Statement6.3 s hook
“I'm not gay, but I could kiss the girl who told me how to cover up dark under eyes and blemishes with this tart concealer stick. Because watch this.”Script breakdown3 parts
- 0:00HookI'm not gay, but I could kiss the girl who told me how to cover up dark under eyes and blemishes with this tart concealer stick. Because watch this.
- 0:06DemoIt brightens everything up. It doesn't even get cakey or settle in any fine lines or wrinkles. Like, it's made for mature aging and dry skin,…
- 0:33Call to actionSo if you want to grab it, I'll try to drop the link below if there's any left.
BellaOct 24
Question1.6 s hook
“That was a hell of a game, huh?”Script breakdown2 parts
- 0:00HookThat was a hell of a game, huh?
- 0:03DemoWe gotta do something with these dark circles. After staying up till midnight on a school night. And by school night, I mean work night. This is the…
amandaburbank131Oct 13
Result first9.3 s hook
“To the girl that put me on to Tarte's new Shape Tape, Concealer Stick, and brush I literally love you! This is made for mature and aging skin, so it's really gonna blur out those fine lines and give you amazing…”Script breakdown5 parts
- 0:00HookTo the girl that put me on to Tarte's new Shape Tape, Concealer Stick, and brush I literally love you! This is made for mature and aging skin, so…
- 0:09DemoYou can literally see how it just blends out like butter and completely covered up my redness and rosacea. It also doesn't look cakey and it's…
- 0:17Call to actionAnd if you order it through TikTok Shop it comes with this free brush!
- 0:19EvidenceAnd just for reference, I am using shade 29 n Light Medium and since I've been using it hasn't clogged my pores or cause any more breakouts. I can…
- 0:29Call to actionIf you guys need the link I'll have it below.
sailormoonOct 20
Statement3.7 s hook
“If you have mature skin, this blur stick by Tarte is so good.”Script breakdown4 parts
- 0:00HookIf you have mature skin, this blur stick by Tarte is so good.
- 0:04DemoIt's so creamy, and it blends right in. It comes with this brush that seriously is so amazing.
- 0:10EvidenceFeels so good on my skin. It's like a velvet brush.
- 0:13OfferAnd I linked it here for you because the price on TikTok Shop is so good compared to in the stores.
Kelsey Boy Mamma 💙May 29
Statement4.2 s hook
“To the person who said that this was like an Expresso shot underneath your eye, you weren't lying.”Script breakdown6 parts
- 0:00HookTo the person who said that this was like an Expresso shot underneath your eye, you weren't lying.
- 0:04DemoOkay. This is the tarte shape tape blur. And when I tell you this does not crease or cake underneath my almost 40 year old eyes. In fact, it has…
- 0:26OfferYou cannot get this bundle anywhere else.
- 0:27EvidenceLook at the difference. Wide awake, bushy tailed, all the things.
- 0:32OfferI dropped this bundle right there below.
- 0:34Call to actionGo get it while it's on. A major savings.
Ashleigh HokeOct 17
Statement4.6 s hook
“Tarte Big Stick Energy Duo shape tape concealer stick and brush.”Script breakdown1 parts
- 0:00HookTarte Big Stick Energy Duo shape tape concealer stick and brush.
D❤️CFeb 10
HookProblemDemoEvidenceOfferCall to action
Creators selling thisCreators on the videos found so far. There may be more.
26 found- Sammy Cakes@sammycakes2020
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- Valerie Rogers@vrogers17
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- Priscilla ✨@authenticallypriscilla
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- Fabflowz|Gen❌️👊|UGC@fabflowz
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- ✰Sammy Jo✰@samantha_horst
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- Bella@bossbellaaa
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- amandaburbank131@amandaburbank131
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Hooks that opened the top videos
- “To the girl who said that this is like an espresso shot for underneath your eyes.”Statement3.3 sWatch36M views
- “Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
- “Okay, another thing. You guys are not in trouble.”Statement1.8 sWatch27k views
- “She gave me good genetics as far as aging goes, but we both got horrible dark circles.”Statement5.3 sWatch17k views
- “Good morning! Here's a get ready with me nobody asked for because TikTok sent me a free sample and I have to review it.”Result first7.5 sWatch1.6k views
- “I'm not gay, but I could kiss the girl who told me how to cover up dark under eyes and blemishes with this tart concealer stick. Because watch this.”Statement6.3 sWatch1.4k views
- “That was a hell of a game, huh?”Question1.6 sWatch1.1k views
- “To the girl that put me on to Tarte's new Shape Tape, Concealer Stick, and brush I literally love you! This is made for mature and aging skin, so it's really gonna blur out those fine lines and give you amazing…”Result first9.3 sWatch962 views
- “If you have mature skin, this blur stick by Tarte is so good.”Statement3.7 sWatch692 views
- “To the person who said that this was like an Expresso shot underneath your eye, you weren't lying.”Statement4.2 sWatch638 views
Sales
Sold per dayLighter bars are averages over several days.
Total sold
Price
New reviews
- Last 7 days
- 80
- Since Aug 17
- 1,277
- Verified buyers
- 100%
- Sold per review
- 16
Concealer & Foundation
- Rank by units sold
- #2 Of 719 products
- Price against the category
- 113% higher Median $19.50
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[TIRTIR Official] Mask Fit AI Filter Cushion Foundation l Full…240 a day185,870 sold$25
shape tape™ concealer - full-coverage formula with natural…9 a day185,487 sold$41.60
Palladio Under Eye Brightener Concealer & Foundation - Caffeine…842 a day168,431 sold$19.49Tarte CosmeticsOfficial shop
- Sold
- 8,496,865
- Products
- 167
- Followers
- 2,359,160
- Videos
- 4,578
- Rating
- 4.5
- Reviews
- 434,902
Ratings
- 5 21,361 69%
- 4 3,353 11%
- 3 2,508 8%
- 2 1,550 5%
- 1 2,255 7%
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