Beauty & Personal CareMakeup

e.l.f. Brow Laminating Gel - Strongest Hold Clear-Drying, Dual End 3-in-1 Applicator, Flake & Water-Resistant…

Rated 4.6810 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
10,789
Sold per day
+40.6
Price
$15.50
New reviews
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Video views
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Updated Oct 21, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement4 of 8 videos
Hook length6.7 sTypical
Deal mentioned at0:423 of 8 videos
Asks to buy at0:383 of 8 videos
Video length1:14Typical
Play video0:104.8M views
Statement2.5 s hook
“I don't know what that new thing y'all girls be doing with your eyebrows.”
Script breakdown2 parts
  1. 0:00HookI don't know what that new thing y'all girls be doing with your eyebrows.
  2. 0:03EvidenceWhen you look them up like this and it gets stuck, like, up like that. I don't know what it is, but it's fire. I love it.
Brow Harmony Tinted Flexible Lifting Gel
Play video1:001.8M views
Offer first11.6 s hook
“Please don't tell me that you guys are still using a brow glue that leaves your eyebrows looking white and cakey when I just found this one from Paladio Beauty that is so affordable as a precision tip applicator, and…”
Script breakdown3 parts
  1. 0:00HookPlease don't tell me that you guys are still using a brow glue that leaves your eyebrows looking white and cakey when I just found this one from…
  2. 0:12Demofull, natural looking eyebrow. This is a brow laminating gel, and it's in Castor oil and aloe Vera. This is what my eyebrows look like before, this…
  3. 0:55OfferLike I said, they keep it so affordable so that baddies can ball on a budget and have gorgeous Looking brows like this
brooklynOct 24
Palladio Brow Laminating Gel - Brush-On Extreme Hold…
Play video3:43198k views
Question4.4 s hook
“Hey. What are you doing? Nothing. But on my makeup, you always ask me what I use on my eyebrows, and do my eyebrows right now.”
Script breakdown9 parts
  1. 0:00HookHey. What are you doing? Nothing. But on my makeup, you always ask me what I use on my eyebrows, and do my eyebrows right now.
  2. 0:05EvidenceI use these. Anastasia. It's a. A pin.
  3. 0:08DemoIt's a brow pin. I use the color taupe, but it's got the pin on one side. It's like a fine. You know, I just filled them in so you let me. I can…
  4. 0:32EvidenceWhere did I got mine? I think I got mine from TikTok shop. I did. They came in the mail. I don't know where I would have ordered them from. I think…
  5. 0:50DemoYou don't care? We're about to go to dinner. We've been asleep. Phoenix fell asleep with his phone on his face. I woke him up on the couch. He had…
  6. 1:48Call to actionI use this right here. Or sometimes I use the Anastasia, but I don't have it with me, so I can't link it, but it is on my showcase. I'll link the…
  7. 2:02DemoAnyway, we might go to a show. We might go see Zootopia. Zootopia is playing Zootopia 2, and it's. It's in theaters right now, so the fact that it's…
  8. 3:21ProblemIt's uncomfortable sometimes. Anyway, this is Anastasia. Is it?
  9. 3:24DemoNo, it's not Charlotte Tilbury. It's not available on the TikTok shop, though. The color is lip cheat. Oh, no. It's called lip cheat. And the color…
The Brow Glue, Extreme Hold Laminating Eyebrow Setting Gel…
Play video1:41139k views
Statement7.2 s hook
“If you don't know how to do your eyebrows and you want to move from this to this another super easy one, stay, I will gladly teach you.”
Script breakdown4 parts
  1. 0:00HookIf you don't know how to do your eyebrows and you want to move from this to this another super easy one, stay, I will gladly teach you.
  2. 0:07DemoWe need a toothbrush, of these are found in, oshi and and this wig glue. You can use soap or, but the important thing will be to distribute it all…
  3. 0:38Call to actionAnd don't miss this step for God's sake.
  4. 0:41Demowhich is to clean up excess product, because if they cannot be scabed and it's going to stand up horribly the base from above, below and in the…
Beauty Creations Beeswax-Rich Eyebrow Definer Gel…
Play video0:5855k views
Statement7.1 s hook
“You're not going to believe this, but yesterday when I went for an event, so many people complimented my brows.”
Script breakdown3 parts
  1. 0:00HookYou're not going to believe this, but yesterday when I went for an event, so many people complimented my brows.
  2. 0:08EvidenceAnd so many people ask me that, what brow product I've used.
  3. 0:12DemoAnd I'm like, goofy and minded. Goofy sells and Sephora, but so many people didn't know about it. I was so surprised. Like, goofy makes the best…
Free The Brow Volumizing Laminating Flexible Hold Brow Gel
Play video2:045.5k views
Statement6.9 s hook
“On the days when I don't even have time for a five minute face, like, I am rushing out the door, we maybe have like three minutes.”
Script breakdown10 parts
  1. 0:00HookOn the days when I don't even have time for a five minute face, like, I am rushing out the door, we maybe have like three minutes.
  2. 0:07DemoIt's a three minute face kind of day. This is what I do. All of this makeup fits in, like, one hand. Okay. So you can even just throw this in your…
  3. 0:28EvidenceI love this stuff. I use it like a foundation.
  4. 0:30DemoIt is so liquidy, melty. Any day that you just need a little something something, a little bit of extra coverage, but you don't wanna go through the…
  5. 0:42OfferAnd I think it's like $9. I'm not even kidding.
  6. 0:45DemoThis brush. This is so worth the investment. This is the dibs dual ended brush.
  7. 0:50EvidenceI use this all the time. Having dual ended brushes where you can just flip back and forth as you're doing your makeup, it's gonna save you so much…
  8. 0:58DemoIt makes doing things so fast. Okay, I don't know how to say this brand. I think it's called Satche Beauty. This is their lip liner stain. It's…
  9. 1:10EvidenceI use it everywhere. Okay, this is also from Dibs Beauty.
  10. 1:13DemoIf you travel a lot or if you always do your makeup, like in the car, on the way to work, whatever, these are gonna be your best friend. They're…
Brow Harmony Tinted Flexible Lifting Gel
Play video1:27881 views
Result first3.6 s hook
“Another day, another TikTok shop sample haul featuring my kids.”
Script breakdown6 parts
  1. 0:00HookAnother day, another TikTok shop sample haul featuring my kids.
  2. 0:04DemoCause they wanna be a part of this today. Look. You see? Alright. What are these two girls and you? It smells good, don't it? Does it smell good?…
  3. 0:18EvidenceIt's a body oil. This I'm absolutely obsessed with. And obviously I've put a dent in this. Hey, hey.
  4. 0:25DemoIs that for your face? And what's this for your body. This one don't smell as good, but it makes your skin so soft, don't it? Open the bottles. Huh?…
  5. 0:42OfferGel. One of my favorite brands and they're so affordable. Alright, tell her what's this? What?
  6. 0:46DemoThis is makeup. Makeup? What kind of makeup? For tan skin. Love this y'all. It is like a bomb serum. And it goes on so smoothly like butter. Can you…
Palladio Brow Laminating Gel - Brush-On Extreme Hold…

Hooks that opened them

  • “I don't know what that new thing y'all girls be doing with your eyebrows.”Statement2.5 sWatch4.8M views
  • “Please don't tell me that you guys are still using a brow glue that leaves your eyebrows looking white and cakey when I just found this one from Paladio Beauty that is so affordable as a precision tip applicator, and…”Offer first11.6 sWatch1.8M views
  • “Hey. What are you doing? Nothing. But on my makeup, you always ask me what I use on my eyebrows, and do my eyebrows right now.”Question4.4 sWatch198k views
  • “If you don't know how to do your eyebrows and you want to move from this to this another super easy one, stay, I will gladly teach you.”Statement7.2 sWatch139k views
  • “You're not going to believe this, but yesterday when I went for an event, so many people complimented my brows.”Statement7.1 sWatch55k views
  • “On the days when I don't even have time for a five minute face, like, I am rushing out the door, we maybe have like three minutes.”Statement6.9 sWatch5.5k views
  • “I use this for my eyebrows. For the glue, I linked the same exact one, so just click on the orange shopping cart. You're welcome.”Result first6.4 sWatch1.5k views
  • “Another day, another TikTok shop sample haul featuring my kids.”Result first3.6 sWatch881 views

Sales

Sold per dayLighter bars are averages over several days.

e.l.f. Brow Laminating Gel - Strongest Hold Clear-Drying, Dual End 3-in-1 Applicator, Flake & Water-Resistant for Laminated Brows: sold per day

Total sold

e.l.f. Brow Laminating Gel - Strongest Hold Clear-Drying, Dual End 3-in-1 Applicator, Flake & Water-Resistant for Laminated Brows: total sold

Price

e.l.f. Brow Laminating Gel - Strongest Hold Clear-Drying, Dual End 3-in-1 Applicator, Flake & Water-Resistant for Laminated Brows: price

Makeup

Rank by units sold
#1,092
Of 22,946 products
Price against the category
4% higher
Median $14.90

Selling about as much

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