e.l.f. Instant Lift Waterproof Brow Pencil - Dual-Ended Spoolie, Fine Tip, Smudge-Resistant Long-Lasting…

Rated 4.7397 reviewsSold by e.l.f. Cosmetics

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Sold: 5,016
Sold per day: +13
Price: $11.50
New reviews: –
Video views: 125k
Creators: –

Updated Oct 22, 2026

Videos selling this

1 video

No. 1125k views

Dec 4

How similar products are sold

8 videos, 4 products

Usual openingStatement7 of 8 videos

Hook length4.3 sTypical

Deal mentioned at0:254 of 8 videos

Asks to buy at0:266 of 8 videos

Video length0:34Typical

0:306.2M views

Statement4.1 s hook

“When this eyebrow pencil exists, you have no excuse for bad brows.”

Script breakdown4 parts

0:00HookWhen this eyebrow pencil exists, you have no excuse for bad brows.
0:05DemoThrow away your pencils, toss out your powders. They do nothing for you. This pencil is perfect for beginners, and I promise it'll be your most used…
0:26Call to actionClick that orange cart right now and buy it.
0:28DemoYou won't regret it. Beautiful brows are waiting for you.

Sofia GlowMar 19

Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen…

1:222.3M views

Statement1.6 s hook

“Trying out a new brow pen.”

Script breakdown6 parts

0:00HookTrying out a new brow pen.
0:03DemoI like it. I think it's very easy to use. I've done one brow already. I think it's very easy to use, but I do believe that I could have gone with a…
0:44EvidenceAt first I tried it before now and I was like I'm not a fan.
0:48DemoBut now that I've completed, I've actually completed my brows. I don't mind it. I actually like it. I'm surprised cause last week I was not feeling…
1:02Call to actionI think it's on sale right now, so go ahead and click the link and see what you got!
1:05DemoAnd just to show you that it is smudge proof. I mean, you can go swimming, you can take a shower, you can. You can spend the night with somebody,…

MissCurrlyyJun 8

4-Tip Waterproof Eyebrow Pencil - Brow Grooming Eyebrow…

0:311.5M views

Statement9.3 s hook

“May she lose her grief mommy leave the stress that where they dance one can dance 3 even well you think Let's dance that lasts the right upside down fast slow.”

Script breakdown1 parts

0:11HookMay she lose her grief mommy leave the stress that where they dance one can dance 3 even well you think Let's dance that lasts the right upside down…

Gonzalo CostaAug 21

Pacinos Signature Line 5ml Beard Pencil Filler - 1 Pencil…

0:3712k views

Statement3.3 s hook

“Me I cut the eyebrow just to prove to you that pencil works.”

Script breakdown5 parts

0:00HookMe I cut the eyebrow just to prove to you that pencil works.
0:04DemoI've never had bushy eyebrows, mommy, so let's fill in this space. The tone I use is dark brown and has four very thin tips for drawing little…
0:26EvidenceTake a close look, mommy, you yourself are seeing how it turned out and review the offer.
0:30Call to actionIf still active, you buy one and they give you the other with shipping included.
0:34DemoI leave it with you below to check if you can still find it

Yoss Ceniti ✨Oct 21

Vevivia Beauty Women's 2-Pack 4-Tip Liquid Micro Brow…

0:254.5k views

Statement4.4 s hook

“If you're new to brow pens, this Vivia 2 pack is such an easy place to start.”

Script breakdown4 parts

0:00HookIf you're new to brow pens, this Vivia 2 pack is such an easy place to start.
0:04DemoThey fill in sparse spots with little hair like strokes and there's lots of colors to choose from. Here's the trick. Press a little setting powder…
0:20OfferYou get two pens and free shipping.
0:21Call to actionJust tap the little cart below if you want to check it out.

Camille Cowher Mature BeautyOct 15

Vevivia Beauty Women's 2-Pack 4-Tip Liquid Micro Brow…

0:294.1k views

Result first2.4 s hook

“Last night I woke up and saw two negative reviews.”

Script breakdown5 parts

0:00HookLast night I woke up and saw two negative reviews.
0:02ProblemBut guess what? Neither customer had a problem with the eyebrow pencil.
0:06DemoThey both loved it, saying it's waterproof, smudge resistant and even easy for beginners to use. The only thing they complained about was the…
0:21OfferWe'll make shipping free. So starting today, every order comes with free shipping.
0:25Call to actionThe link is below. I've already ordered mine, so hurry and grab yours before it sells out.

Seraphine_LaceOct 22

Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen…

0:371.6k views

Statement5.3 s hook

“a professional makeup artist told me once eyebrows can completely change the way your face looks.”

Script breakdown3 parts

0:00Hooka professional makeup artist told me once eyebrows can completely change the way your face looks.
0:05Demoand the truth was absolutely right since I started using this four-point eyebrow pencil I love the way my makeup looks the best leave your eyebrows…
0:27Call to actiondefined but without my eyebrows looking too marked I don't even need to be a makeup expert if you like natural and well-groomed eyebrows you find it…

YoloOct 18

Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen…

0:591.5k views

Statement5.9 s hook

“If you're like me and you have 90s eyebrows, which means we pluck them to the death and then they never grew back the same.”

Script breakdown2 parts

0:00HookIf you're like me and you have 90s eyebrows, which means we pluck them to the death and then they never grew back the same.
0:06DemoYou are gonna love this new little pin. I just got this new eyebrow pencil. It is waterproof, smudge proof. It's one of these ones with the little…

ItsDeeAgainOct 18

4-Tip Waterproof Eyebrow Pencil - Brow Grooming Eyebrow…

Hooks that opened them

“When this eyebrow pencil exists, you have no excuse for bad brows.”Statement4.1 sWatch6.2M views
“Trying out a new brow pen.”Statement1.6 sWatch2.3M views
“May she lose her grief mommy leave the stress that where they dance one can dance 3 even well you think Let's dance that lasts the right upside down fast slow.”Statement9.3 sWatch1.5M views
“Me I cut the eyebrow just to prove to you that pencil works.”Statement3.3 sWatch12k views
“If you're new to brow pens, this Vivia 2 pack is such an easy place to start.”Statement4.4 sWatch4.5k views
“Last night I woke up and saw two negative reviews.”Result first2.4 sWatch4.1k views
“a professional makeup artist told me once eyebrows can completely change the way your face looks.”Statement5.3 sWatch1.6k views
“If you're like me and you have 90s eyebrows, which means we pluck them to the death and then they never grew back the same.”Statement5.9 sWatch1.5k views