e.l.f. Soft Glam Cream Bronzer - Buildable, Natural Glow Makeup for Face Contouring

Rated 4.72,406 reviewsSold by e.l.f. Cosmetics

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Sold: 23,834
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Price: $11
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Video views: 6.7M
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Updated Oct 14, 2026

Videos selling this

1 video

No. 16.7M views

May 20

How similar products are sold

8 videos, 5 products

Usual openingQuestion3 of 8 videos

Hook length4.4 sTypical

Deal mentioned at0:003 of 8 videos

Asks to buy at0:414 of 8 videos

Video length1:23Typical

5:182.6M views

Statement4.2 s hook

“A lot of you have noticed I've updated my base routine.”

Script breakdown12 parts

0:00HookA lot of you have noticed I've updated my base routine.
0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
0:19Call to actionI'm gonna link everything I can.
0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…

autumnNov 10

LYS Beauty Higher Standard Cream Glow Blush Stick…

1:35285k views

Question4.5 s hook

“Okay, but what's the difference between the curve case and the matte curve case?”

Script breakdown6 parts

0:00HookOkay, but what's the difference between the curve case and the matte curve case?
0:05DemoIn case you're wondering, I'm here to help. I, for one am a person who really enjoyed the OG curve case formula, but I know for some this was just…
0:53ProblemSay, the matte one is more of a sad matte finish in my opinion, and I don't have a problem like blending it out.
0:59DemoIt goes with all my other products just like the OG curve case does. Definitely gives me a more blurred finish and I do like that. So I feel like if…
1:19EvidenceBut I hope this was helpful so you can see like the difference in formulas cause it still has a glow but it's not as glowy as the original and it…
1:31DemoSo let me know! Are you still team O. G. Curve case or are you team Matt curve case?

Ashlee CookJan 22

Multi-Use Matte Cream Blusher & Bronzer Contour Makeup…

3:0954k views

Offer first7.7 s hook

“She's eating. Y'all are sleeping on Lys, the most affordable black on clock it, um, brands in Sephora.”

Script breakdown3 parts

0:00HookShe's eating. Y'all are sleeping on Lys, the most affordable black on clock it, um, brands in Sephora.
0:08DemoUh huh. Let's talk about it. We did a full face. Um, let's do a full face. Lys don't have any primer, so I'm gonna just use my milk, then I'm gonna…
3:04Call to actionI'm gonna go ahead and tap that in it tap right on in. I know that's right.

kaylawaylamua 🦋Mar 5

Higher Standard Satin-Matte Cream Blush - Non-Toxic, High…

0:0549k views

Question2.6 s hook

“Hey, Nana, look at these glasses. Aren't they cute?”

Script breakdown2 parts

0:00HookHey, Nana, look at these glasses. Aren't they cute?
0:03DemoI can't believe they're only 100 yen.

mia🍡Jul 19

CANMAKE Cream Cheek- Pearl Glow Finish Cosmetic…

1:585.1k views

Result first12 s hook

“I will show you free samples that I have received but have not shown you but I use these perfumes a lot this is matcha's smells too good this is the berry cream also smells divine I love both of them I also have this”

Script breakdown7 parts

0:00HookI will show you free samples that I have received but have not shown you but I use these perfumes a lot this is matcha's smells too good this is the…
0:12Demobut I don't know if this was free sample because if was about six months and I never recorded the video for them and I forgot. then no I think there…
0:29Evidencethis little thing to make you fake freckles I love it I mean I don't know, my sister says they look super fake. I think they look very cool I use it…
0:41Demolover this house labs concealer arrived to me about I think almost a year I never told them the video either this is the color at sixty-four baby…
1:10Evidencethis one is great this patrick blush comes with the brush the brush I love it sometimes even if I'm not wearing its blush. this one is for the cream…
1:29DemoI know I have many more things but I don't remember how I ask for them and then I don't record the video for them and then I realize that I love the…
1:54EvidenceI use them for several months and I really like them. I record this video

Sabri GuzzardoApr 22

Morphe M242 Slanted Cream & Liquid Bronzer Brush for Soft…

0:18976 views

Offer first6 s hook

“The endless lip combination made by Mitchell literally has these at a super discounted price.”

Script breakdown5 parts

0:00HookThe endless lip combination made by Mitchell literally has these at a super discounted price.
0:06OfferGirl, I paid original price $50.
0:09DemoOh, right now you're not even paying that.
0:12OfferIt literally feels like you have nothing on this deal. Is not gonna be here long.
0:16DemoAnd get you yours while you still can.

A | MUAOct 20

Multi-Use Matte Cream Blusher & Bronzer Contour Makeup…

1:11785 views

Statement2.1 s hook

“Oh, my god. Guess what I did for the last two hours.”

Script breakdown7 parts

0:00HookOh, my god. Guess what I did for the last two hours.
0:02DemoI just made a mini pro makeup kit to go to makeup for portraits and photography and all the things you guys. Wait a minute. So I had to depot, like,…
0:57OfferAnd look at the price. Look at the price of them.
0:59Call to actionThe links down below. You don't even need to be a pro to use them.
1:01DemoBut, like, every single pro I know loves the made by Mitchell Curve case. Matte or do whatever you want.
1:08Call to actionGrab it. Make your life easier.
1:09DemoAnd just get this says spending a million dollars on it.

JayceesMakeup2Oct 14

Multi-Use Matte Cream Blusher & Bronzer Contour Makeup…

0:28579 views

Question2.7 s hook

“Did you know that Lys is a creamy blush stick?”

Script breakdown3 parts

0:00HookDid you know that Lys is a creamy blush stick?
0:03DemoWe all know and love the creamy bronzer stick, but the blush stick is just as good. It gives you just the right amount of color, but yet it's creamy…
0:22Call to actionIf you're like me and didn't even know that Lys had a creamy blush stick, now you know and I'm gonna link it below!

Jennifer2739Oct 1

LYS Beauty Higher Standard Cream Glow Blush Stick…

Hooks that opened them

“A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
“Okay, but what's the difference between the curve case and the matte curve case?”Question4.5 sWatch285k views
“She's eating. Y'all are sleeping on Lys, the most affordable black on clock it, um, brands in Sephora.”Offer first7.7 sWatch54k views
“Hey, Nana, look at these glasses. Aren't they cute?”Question2.6 sWatch49k views
“I will show you free samples that I have received but have not shown you but I use these perfumes a lot this is matcha's smells too good this is the berry cream also smells divine I love both of them I also have this”Result first12 sWatch5.1k views
“The endless lip combination made by Mitchell literally has these at a super discounted price.”Offer first6 sWatch976 views
“Oh, my god. Guess what I did for the last two hours.”Statement2.1 sWatch785 views
“Did you know that Lys is a creamy blush stick?”Question2.7 sWatch579 views