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e.l.f. Soft Glam Satin Concealer - 36 Inclusive Shades, Crease-Resistant & Hydrating, 1% Hibiscus + Hyaluronic Acid, Medium Buildable Coverage $5

Beauty & Personal CareMakeup

e.l.f. Soft Glam Satin Concealer - 36 Inclusive Shades, Crease-Resistant & Hydrating, 1% Hibiscus +…

Rated 4.6830 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
9,213
Sold per day
–
Price
$11.50
New reviews
–
Video views
1.3M
1 video
Creators
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Updated Oct 14, 2026

Videos selling this

1 video

How similar products are sold

4 videos, 3 products
Usual openingOffer first1 of 2 videos
Hook length6.2 sTypical
Deal mentioned at0:001 of 2 videos
Asks to buy at1:392 of 2 videos
Video length1:44Typical
Play video3:0954k views
Offer first7.7 s hook
“She's eating. Y'all are sleeping on Lys, the most affordable black on clock it, um, brands in Sephora.”
Script breakdown3 parts
  1. 0:00HookShe's eating. Y'all are sleeping on Lys, the most affordable black on clock it, um, brands in Sephora.
  2. 0:08DemoUh huh. Let's talk about it. We did a full face. Um, let's do a full face. Lys don't have any primer, so I'm gonna just use my milk, then I'm gonna…
  3. 3:04Call to actionI'm gonna go ahead and tap that in it tap right on in. I know that's right.
kaylawaylamua 🦋Mar 5
Higher Standard Satin-Matte Cream Blush - Non-Toxic, High…

Hooks that opened them

  • “She's eating. Y'all are sleeping on Lys, the most affordable black on clock it, um, brands in Sephora.”Offer first7.7 sWatch54k views
  • “This is an all day, flawless, color changing foundation.”Statement4.7 sWatch133 views

Makeup

Rank by units sold
#1,224
Of 22,872 products
Price against the category
23% lower
Median $14.90

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