Beauty & Personal CareMakeup

Ectoin Multi-Use Concealer

Rated 4.875 reviewsSold by SOSHE Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
668
Sold per day
–
Price
$40.95
New reviews
–
Video views
–
Creators
–

Updated Oct 20, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement7 of 8 videos
Hook length5 sTypical
Deal mentioned at0:291 of 8 videos
Asks to buy at0:293 of 8 videos
Video length0:35Typical
Play video1:14790k views
Statement4 s hook
“Brown lip liner, concealer on the inside of your lips, and then a magenta gloss.”
Script breakdown6 parts
  1. 0:00HookBrown lip liner, concealer on the inside of your lips, and then a magenta gloss.
  2. 0:05DemoI think this is gonna rock.
  3. 0:06Call to actionFirst, let's grab a brown lip liner.
  4. 0:07DemoLet's see what we got. What do we have right here? This is perfect. Then a magenta gloss. Is this literally magenta right here? Okay, I just googled…
  5. 0:24EvidenceOkay, I've had the color magenta wrong my entire life.
  6. 0:26DemoFirst, I'm gonna start by removing this ugly lip combo, and then we're gonna go ahead and start with lip liner. This is my colourpop. Love their…
Instant Age Rewind Eraser, Multi-Use Concealer with 12HR…
Play video0:23652k views
Statement9.2 s hook
“I have already ordered this concealer again because I simply I can't live without him covers my dark circles under my eyes and spots one by three so I no longer have to wear layer after layer.”
Script breakdown2 parts
  1. 0:00HookI have already ordered this concealer again because I simply I can't live without him covers my dark circles under my eyes and spots one by three so…
  2. 0:09Demoand save me a lot of time in the morning is super lightweight with gross coverage and lasts all day without moving not even after a full day is…
AdaJun 9
【QCQX】Dual-Effect Color Correcting Multi-Use Concealer &…
Play video7:36500k views
Command2.5 s hook
“Get ready with me while I answer some of y'all's questions.”
Script breakdown31 parts
  1. 0:00HookGet ready with me while I answer some of y'all's questions.
  2. 0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
  3. 0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
  4. 0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
  5. 0:34EvidenceSo I've been here since high school, senior year, high school.
  6. 0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
  7. 0:55EvidenceMy mom had a lot of issues.
  8. 0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
  9. 1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
  10. 1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
  11. 2:00EvidenceBorn this way concealer. My mom always favored my brother.
  12. 2:04DemoShe was always jealous of me.
  13. 2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
  14. 2:13EvidenceI am always, always proud of my kids no matter what.
  15. 2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
  16. 2:56Evidenceit's crazy. My dad is still here.
  17. 2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
  18. 3:41EvidenceI love this stuff. Very, very,
  19. 3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
  20. 4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
  21. 4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
  22. 4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
  23. 5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
  24. 5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
  25. 5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
  26. 6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
  27. 6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
  28. 6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
  29. 7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
  30. 7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
  31. 7:33DemoAnd that is all I have time for today.
Too Faced Born This Way Super Coverage Multi-Use Concealer…
Play video6:0131k views
Statement5.5 s hook
“Hey, y'all do my makeup with me with only products that I got from the TikTok shop.”
Script breakdown2 parts
  1. 0:00HookHey, y'all do my makeup with me with only products that I got from the TikTok shop.
  2. 0:06DemoObviously, you can get them in, like, Ulta, Sephora, and makeup stores, but I just wanna. I thought it would be fun to do with the stuff that I got…
Women's 12-Piece Ergonomic Makeup Brushes Set - Synthetic…
Play video0:131.5k views
Statement4.5 s hook
“These are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.”
Script breakdown2 parts
  1. 0:00HookThese are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.
  2. 0:05DemoI'm telling you, these concealers are worth every single penny got. They don't crease, they are full coverage which I love. I like using the shade…
loreMay 12
Too Faced Born This Way Super Coverage Multi-Use Concealer…
Play video0:33487 views
Statement10.4 s hook
“if you don't have time for makeup don't worry because this is all you have to do cause this is what they're doing in Korea this is a concealer foundation stick look at how smooth that is”
Script breakdown3 parts
  1. 0:00Hookif you don't have time for makeup don't worry because this is all you have to do cause this is what they're doing in Korea this is a concealer…
  2. 0:10Demoall you're gonna do flip it over to the other side and you're just gonna swipe with the brush that it comes with look at that coverage it is so…
  3. 0:22Evidencething to keep in my car so when I need to get ready last minute I mean look how this eye looks so bright and look at this eye how it looks so sad…
Dual-Ended Full Coverage Foundation Stick - 6-Color…
Play video0:36225 views
Statement10.9 s hook
“if you don't have time for makeup don't worry cause this is literally what they're doing in Korea this is a concealer slash foundation stick you just flip it over to the other side and you're just gonna swipe like this…”
Script breakdown3 parts
  1. 0:00Hookif you don't have time for makeup don't worry cause this is literally what they're doing in Korea this is a concealer slash foundation stick you…
  2. 0:11Demopretty on the go without even having to physically touch your face look how it just glides onto the skin like butter it covers up all my dark…
  3. 0:29Call to actionI am telling you this stick is so affordable right now I don't know if it's like a glitch or something but hurry up and get it cause once you see…
Dual-Ended Full Coverage Foundation Stick - 6-Color…

Hooks that opened them

  • “I ain't turning down nothing.”Statement1.6 sWatch4.4M views
  • “Brown lip liner, concealer on the inside of your lips, and then a magenta gloss.”Statement4 sWatch790k views
  • “I have already ordered this concealer again because I simply I can't live without him covers my dark circles under my eyes and spots one by three so I no longer have to wear layer after layer.”Statement9.2 sWatch652k views
  • “Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
  • “Hey, y'all do my makeup with me with only products that I got from the TikTok shop.”Statement5.5 sWatch31k views
  • “These are the only concealers job that don't look cakey or dry underneath my eyes. It is the Too Faced born this way.”Statement4.5 sWatch1.5k views
  • “if you don't have time for makeup don't worry because this is all you have to do cause this is what they're doing in Korea this is a concealer foundation stick look at how smooth that is”Statement10.4 sWatch487 views
  • “if you don't have time for makeup don't worry cause this is literally what they're doing in Korea this is a concealer slash foundation stick you just flip it over to the other side and you're just gonna swipe like this…”Statement10.9 sWatch225 views

Makeup

Rank by units sold
#6,333
Of 22,947 products
Price against the category
175% higher
Median $14.90

Selling about as much

More from this shop

Report a wrong numberRequest removalHow we measure