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Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula, Maybelline New York

Beauty & Personal CareMakeupConcealer & Foundation

Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula…

Rated 4.32,104 reviewsSold by Maybelline New York

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
16,615
Sold per day
+6
Price
$16.99
New reviews
–
Video views
790k
1 video
Creators
1
Found so far

Updated Oct 22, 2026

Videos selling this

1 video
Play videoNo. 11:14790k views
Statement4 s hook
“Brown lip liner, concealer on the inside of your lips, and then a magenta gloss.”
Script breakdown6 parts
  1. 0:00HookBrown lip liner, concealer on the inside of your lips, and then a magenta gloss.
  2. 0:05DemoI think this is gonna rock.
  3. 0:06Call to actionFirst, let's grab a brown lip liner.
  4. 0:07DemoLet's see what we got. What do we have right here? This is perfect. Then a magenta gloss. Is this literally magenta right here? Okay, I just googled…
  5. 0:24EvidenceOkay, I've had the color magenta wrong my entire life.
  6. 0:26DemoFirst, I'm gonna start by removing this ugly lip combo, and then we're gonna go ahead and start with lip liner. This is my colourpop. Love their…
Sarah🦋Jul 3
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

1 found

Hooks that opened the top videos

  • “Brown lip liner, concealer on the inside of your lips, and then a magenta gloss.”Statement4 sWatch790k views

Sales

Sold per dayLighter bars are averages over several days.

Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula, Maybelline New York: sold per day

Total sold

Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula, Maybelline New York: total sold

Price

Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula, Maybelline New York: price

Concealer & Foundation

Rank by units sold
#63
Of 719 products
Price against the category
13% lower
Median $19.50

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