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[ETUDE Official] Eyelash Line-up (4 products) | Curl Fix Mascara, Lash Serum(NEW!), Mascara Fixer, Mascara Remover | Waterproof Mascara | 24H Smudge Proof Curl | Safe & Gentle Care | Volumizing & Lengthening | Kpop Idol Makeup | Hell Mascara

Beauty & Personal CareMakeupMascara

[ETUDE Official] Eyelash Line-up (4 products) | Curl Fix Mascara, Lash Serum(NEW!), Mascara Fixer, Mascara…

Rated 4.11,251 reviewsSold by ETUDE USA

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
10,448
Sold per day
+13
Price
$16.89
New reviews
–
Video views
19k
15 videos
Creators
13
Found so far

Updated Oct 21, 2026

Videos selling this

Top 12 of 15
Usual openingStatement4 of 7 videos
Hook length7.6 sTypical
Deal mentioned at0:233 of 7 videos
Asks to buy at0:403 of 7 videos
Video length0:43Typical
Play videoNo. 11:0814k views
Statement4.7 s hook
“And in Korea, they call this Hell mascara because that's how well this stays on.”
Script breakdown4 parts
  1. 0:00HookAnd in Korea, they call this Hell mascara because that's how well this stays on.
  2. 0:05DemoJust a friendly reminder that K beauty is not just skincare.
  3. 0:08EvidenceAnd if you have lashes that refuse to hold a curl, I'm about to put you on. As a makeup artist, I had this product in my kit for years.
  4. 0:16DemoThis is the A two doctor mascara fixer. And after you curl your lashes, you apply it and let it dry. It goes on clear, becomes waterproof, and then…
Melissa MurdickOct 8
Play video0:431k views
Statement2.2 s hook
“Mascara that actually holds up my straight lashes.”
Script breakdown4 parts
  1. 0:00HookMascara that actually holds up my straight lashes.
  2. 0:02DemoStraight lash girlies, you know how hard it is to find the right mascara for us because we spend, like, good five minutes just curling our lashes,…
  3. 0:37OfferThere's absolutely no flaking, and it's always has the best deals.
  4. 0:40Call to actionand they occasionally throw in coupons as well, so go check it out.
Minju | K-Beauty ColoristOct 9
Play video0:561k views
Offer first5.9 s hook
“I got the best mascara that you're ever going to buy, and it is so freaking cheap. It works so good.”
Script breakdown4 parts
  1. 0:00HookI got the best mascara that you're ever going to buy, and it is so freaking cheap. It works so good.
  2. 0:08DemoYou can actually see that I have eyelashes. If you go and look at any of my other videos, you can't even notice I have eyelashes because they're so…
  3. 0:50OfferAnyways, if you're looking for a good mascara, cheap and inexpensive, works good, doesn't burn your eyes, this is the one.
  4. 0:55Call to actionIt's linked right there. Go get it.
hhotmessness | VanessaOct 19
Play video0:51570 views
Statement7.9 s hook
“Hey, y'all. So I have, like, about 20 packages here that came in from today and yesterday, so let's open them. Okay, we're gonna start with this one.”
Script breakdown4 parts
  1. 0:00HookHey, y'all. So I have, like, about 20 packages here that came in from today and yesterday, so let's open them. Okay, we're gonna start with this one.
  2. 0:08DemoOkay, guys, so this first one, fix 1:01. Okay, so it's two mascaras. Okay, so this one is a stick concealer. Why are these all open? That's so…
  3. 0:33EvidenceI don't know if they're also lip tints or blush tints, but they're tint. And then I got this bodysuit, but in red.
  4. 0:46DemoOkay, so these are some prenatals. I have more, but come back for part two.
flakisalooOct 26
Play video0:15557 views
Question9.7 s hook
“In store. Mom? Yeah? Don't you wanna go home to the Halloween store? Okay.”
Script breakdown1 parts
  1. 0:00HookIn store. Mom? Yeah? Don't you wanna go home to the Halloween store? Okay.
NearBethExperience🌄Oct 18
Play video0:37352 views
Question7.6 s hook
“What Nobody's telling you about this mascara Not that it works incredibly well for straight lashes, as you can see It has polymers to clump up your lashes like this for that K Pop Idol lash look.”
Script breakdown6 parts
  1. 0:00HookWhat Nobody's telling you about this mascara Not that it works incredibly well for straight lashes, as you can see It has polymers to clump up your…
  2. 0:08DemoNot that the wand is so slim that you can use it for your under lashes without ruining your aegyosal, but that Etude finally launched their mascara…
  3. 0:23OfferAnother thing, you should check all the bundle offerings that a dude has before you buy any of them because you can get the remover separately.
  4. 0:28DemoThere's another set where you get two mascaras and and the remover.
  5. 0:31EvidenceWhen you compare that set to just the mascaras or even just the remover, the difference might surprise you.
  6. 0:35DemoSo check to see which option fits your needs the best.
Minju | K-Beauty ColoristOct 26
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

13 found

Hooks that opened the top videos

  • “And in Korea, they call this Hell mascara because that's how well this stays on.”Statement4.7 sWatch14k views
  • “Mascara that actually holds up my straight lashes.”Statement2.2 sWatch1k views
  • “I got the best mascara that you're ever going to buy, and it is so freaking cheap. It works so good.”Offer first5.9 sWatch1k views
  • “Hey, y'all. So I have, like, about 20 packages here that came in from today and yesterday, so let's open them. Okay, we're gonna start with this one.”Statement7.9 sWatch570 views
  • “In store. Mom? Yeah? Don't you wanna go home to the Halloween store? Okay.”Question9.7 sWatch557 views
  • “What Nobody's telling you about this mascara Not that it works incredibly well for straight lashes, as you can see It has polymers to clump up your lashes like this for that K Pop Idol lash look.”Question7.6 sWatch352 views
  • “Apparently, this is the number one curling mascara in Korea, recognized as a top seller, and a winner of various beauty awards.”Statement7.6 sWatch12 views

Sales

Sold per dayLighter bars are averages over several days.

[ETUDE Official] Eyelash Line-up (4 products) | Curl Fix Mascara, Lash Serum(NEW!), Mascara Fixer, Mascara Remover | Waterproof Mascara | 24H Smudge Proof Curl | Safe & Gentle Care | Volumizing & Lengthening | Kpop Idol Makeup | Hell Mascara: sold per day

Total sold

[ETUDE Official] Eyelash Line-up (4 products) | Curl Fix Mascara, Lash Serum(NEW!), Mascara Fixer, Mascara Remover | Waterproof Mascara | 24H Smudge Proof Curl | Safe & Gentle Care | Volumizing & Lengthening | Kpop Idol Makeup | Hell Mascara: total sold

Price

[ETUDE Official] Eyelash Line-up (4 products) | Curl Fix Mascara, Lash Serum(NEW!), Mascara Fixer, Mascara Remover | Waterproof Mascara | 24H Smudge Proof Curl | Safe & Gentle Care | Volumizing & Lengthening | Kpop Idol Makeup | Hell Mascara: price

Mascara

Rank by units sold
#42
Of 663 products
Price against the category
5% higher
Median $16.02

Selling about as much

Fenty Beauty Hella Thicc Volumizing Mascara — Cuz I'm BlackFenty Beauty Hella Thicc Volumizing Mascara — Cuz I'm Black20 a day11,191 sold$18Prosa Mascara 3-Piece Set with Avocado & Natural Oils - Cosmetic Silicone Brush, Waterproof Black Formula, Lengthening Mascara for Eyelash Volume & Dramatic LookProsa Mascara 3-Piece Set with Avocado & Natural Oils…1 a day11,077 sold$10.27HAUS LABS B Structural Volumizing + Lengthening Mascara | Lengthening + Volumizing MascaraHAUS LABS B Structural Volumizing + Lengthening Mascara…2 a day10,620 sold$34.95Triple Threat Mini Set, Includes Essential Lash Serum 1ml, Enhancing Lash Conditioner 1ml & Amplifying Brow Serum 1mlTriple Threat Mini Set, Includes Essential Lash Serum 1ml…0.5 a day10,423 sold$58.50BeachProof Mascara - Curling, Lifting, & Lengthening MascaraBeachProof Mascara - Curling, Lifting, & Lengthening Mascara0.9 a day10,304 sold$32.99JUDYDOLL PRO 3D Curling Eyelash Iron Mascara, Curling Effect, Long-Lasting Wear, Volumizing Formula, Easy Application, Smudge-Proof, Water-Resistant, Makeup, Cosmetics, Party, Holiday Gift, Refresh Look, Summerwins, Water Proof, (3G) 6°Curling Design #01BJUDYDOLL PRO 3D Curling Eyelash Iron Mascara, Curling Effect…6 a day9,655 sold$18.28

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