Beauty & Personal CareMakeup

H2O Proof Waterproof Inkwell Liquid Eyeliner

Rated 4.5122 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
2,012
Sold per day
–
Price
$14.50
New reviews
–
Video views
–
Creators
–

Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement3 of 4 videos
Hook length3.3 sTypical
Asks to buy at0:191 of 4 videos
Video length1:21Typical
Play video1:3016M views
Statement3.9 s hook
“If your eyeliner looks like this, but you want it like that, I got you. Come here.”
Script breakdown4 parts
  1. 0:00HookIf your eyeliner looks like this, but you want it like that, I got you. Come here.
  2. 0:04DemoSee how this one looks good when my eyes are closed, but once I open them, I look like a chingona. It's cause I have hooded eyes. I'm a hoodie. Not…
  3. 1:14EvidenceLike, do you see the difference?
  4. 1:17DemoBasically, you want to camouflage the liner into your lash line so that it looks like one line. Now just flick on your favorite mascara and you're…
gioDec 21
JUDYDOLL Ultra-Fine Liquid Eyeliner, Waterproof Liquid Eye…
Play video1:40316k views
Statement6.4 s hook
“If your eyeliner still looks like this, but you need it like this, let me help you out please.”
Script breakdown4 parts
  1. 0:00HookIf your eyeliner still looks like this, but you need it like this, let me help you out please.
  2. 0:06DemoSee how this eye looks good when my eyes are closed, but once I open it, I look like a lechon. It's cause I have hooded eyes. I'm a hoodie. Well,…
  3. 0:19Call to actionI'mma just link it. Okay, so look directly into your mirror and keep your eyes as open as your. Twice that.
  4. 0:25DemoIt's cause you wanna know exactly how your eyeliner is gonna look while your eyes are open. So stare directly into your mirror. Start right at your…
gioMay 23
JUDYDOLL Ultra-Fine Liquid Eyeliner, Waterproof Liquid Eye…
Play video1:1265k views
Statement2.2 s hook
“The length and the curl of my lashes.”
Script breakdown6 parts
  1. 0:00HookThe length and the curl of my lashes.
  2. 0:02DemoAre you seeing this? My lashes have never looked better than this. Or held up or stayed curled this long. I'm trying a tubing mascara for the first…
  3. 0:15EvidenceI've been using the same mascara since eighth grade, so we're getting a little experimental here.
  4. 0:19DemoNot a word. I'm gonna curl my eyelashes real quick. Alright. Going into the first eye. So far, so good. This is only a few layers.
  5. 0:24ProblemThe one thing I do hate about mascaras in general is whenever you're putting on mascara and it, like, falls off the tip, so they makes your lashes…
  6. 0:32DemoThis one stays on the tip, which I love. Especially when you're trying to layer, like, as many layers as, like I like on my lashes. I do, like, a…
Too Faced Lash and Liner Duo | Ribbon Wrapped Lash Tubing…

Hooks that opened them

  • “If your eyeliner looks like this, but you want it like that, I got you. Come here.”Statement3.9 sWatch16M views
  • “The question is, how fast can I do my eyeliner?”Question2.6 sWatch928k views
  • “If your eyeliner still looks like this, but you need it like this, let me help you out please.”Statement6.4 sWatch316k views
  • “The length and the curl of my lashes.”Statement2.2 sWatch65k views

Makeup

Rank by units sold
#3,552
Of 22,975 products
Price against the category
3% lower
Median $14.90

Selling about as much

More from this shop

Report a wrong numberRequest removalHow we measure